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How to use in-app messaging to retain your best customers

Intercom, Inc.

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Here, we take a deep dive on in-app messaging – defining exactly what it is and how to make it work best for your customers. What is in-app messaging?

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A Guide to Customer Retention: Importance, Strategies & Metrics

Userpilot

You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. An omnichannel engagement strategy ensures consistency across all customer touchpoints for a seamless brand experience. How to create a customer retention strategy? Let’s dive right in!

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12 Best Customer Insight Tools for SaaS Companies in 2024

Userpilot

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

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5 Truths of Building a Product Launch Strategy

Amplitude

All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. It’s about adapting your marketing, product and go-to-market strategy to give your product the best chance at wide market penetration and adoption. In this context, your product launch strategy isn’t just a plan for launch execution.

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Fintech Customer Experience: How to Measure and Improve It [+ Tools]

Userpilot

TL;DR The fintech customer experience helps neobanks, cryptocurrencies, and blockchain wallets differentiate themselves from traditional financial institutions. You can rig your surveys to be sent periodically like most types of NPS surveys or trigger them after specific events (e.g. Want to improve your fintech customer experience?

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CAC Payback Period: How to Calculate and Reduce It?

Userpilot

This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Reveals inefficiencies in your retention strategies The CAC payback period can also reveal leaks in your customer retention funnel.

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Reinventing our wheel: The vision behind Intercom’s new Messenger

Intercom, Inc.

Product vision is the critical bridge between strategy and execution. Market All business messengers had become homogenised, we needed to differentiate. Users have rising expectations for premium-grade messaging software, similar to the apps they use every day: Whatsapp, Messages, and Slack.

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