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CX expert Annette Franz on putting the ‘customer’ in ‘customer experience’

Intercom, Inc.

Most businesses design customer experiences from the inside out, based on what is best for the company, when they should be doing the exact opposite. Few people are as passionate about customer experience as Annette, the founder and CEO of consulting firm CX Journey Inc. How to put the “customer” in “customer experience”.

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How to Break into Product Marketing Management (PMM)

PMLesson's Ace the PM Interview

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. For growth marketers, use ad and landing page testing to help product marketing by testing messaging and positioning.

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Appcues vs Spekit which is better for customer feedback

Userpilot

Appcues or Spekit – which is the best tool for customer feedback for your SaaS? And is there a better in-app onboarding software that would better fit your needs? Why choose Appcues though if Userpilot can provide you with a more robust customer feedback toolkit, without the hefty price tag? Salesforce).

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Whatfix vs Spekit: Which is Better for Customer Feedback?

Userpilot

Is Whatfix or Spekit the best tool for customer feedback? And is there a better in-app onboarding software that would better fit your needs? Our goal in this post is to discuss exactly what the ideal tool for customer feedback should do and which is the best choice for your business. Let’s dive in!

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10 Best Heat Map Tools to Monitor User Activities

Userpilot

Want to improve the product experience at every stage of the customer journey? Heat map tools allow you to track user actions on your website or app. You can understand customer pain points, identify friction at different touchpoints, and improve your product accordingly. What are heat map tools?

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Chameleon vs Spekit: Which is Better for Customer Feedback?

Userpilot

Is Chameleon or Spekit the best tool for customer feedback? And is there a better in-app onboarding software that would better fit your needs? In this post, we’ll discuss exactly that – what the perfect tool for customer feedback should deliver and which will be the best choice for your company’s needs.

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Walkme vs Spekit: Which is Better for Customer Feedback?

Userpilot

Is Walkme or Spekit the best tool for customer feedback? And is there a better in-app onboarding software that would better fit your needs? Our goal in this post is to discuss exactly what the ideal tool for customer feedback should do and which is the best choice for your business. Let’s dive in!