Remove Differentiation Remove Finance Remove Naming Remove Product Marketing
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3 Product Marketing Myths to Dispel

Product Management University

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way.

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Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing?

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Is It Time For a Product Management Makeover?

Product Management University

The convergence of software, hardware and services has forced traditional companies to find creative ways to differentiate what’s now a commodity. To what extent do product management and product marketing disciplines need to change to align with the new customer landscape? Out with Product Marketing 1.0

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He helped shape WallStreetBets. Now Kevin Xu is betting on his own social app.

Mixpanel

Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. The reason I started posting my trades as Sir Jack is because it can feel really uncomfortable talking about finances under your real name.

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Stop Fighting - Pick a Prioritization Method and Stick with It

Haines-Group

The system prioritizes the more important features that you can bring to market more quickly. Hence the name: Weighted, Shortest Job First. Reverse (These are product features or attributes that actually diminish the customer’s assessment of the product.) These are few and far between.

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Surfboard founder Natasha Ratanshi-Stein on riding the wave of planning software for support

Intercom, Inc.

Despite having started her career in banking and finance, when Natasha moved to Bulb, a renewable energy supply company based in the UK, she encountered the challenges of scaling a support team firsthand. I think one point of differentiation in how we’ve built the surfboard team is it’s become really design-led.

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Intercom on Product: One for the roadmap

Intercom, Inc.

Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. As you grow functions, the audience for your roadmap widens.

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