PMLesson's Ace the PM Interview

APRIL 6, 2020

Wondering how to become a PMM? Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. What kind of education do you need to be a PMM?

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Alchemer Mobile

FEBRUARY 14, 2023

First-to-market features drive deeper engagements to increase customer adoption, retention, growth, and advocacy. Independent market research says closing the loop is the biggest challenge facing CX and VoC professionals. LOUISVILLE, Colo. Alchemer Workflow is available immediately. Alchemer is a KKR portfolio company.

Product Research 130

Product Research Feedback Loop User Testing Feedback Software 130

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. So, how do you go about launching a product successfully? Both Product Marketing and Product Management teams need to work together. Build a strong team- how big should your team be? Advertising.

Product Research 90

Product Research Feedback Software Research Software Product Marketing 90

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. The Impact: Articulate the positive outcomes your product will bring to users or the market.

Vision 123

Vision Product Research User Testing Roadmap 123

Userpilot

SEPTEMBER 11, 2023

TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market. It involves market research, goal setting, and the development of your go-to-market strategy. It involves market research, goal setting, and the development of your go-to-market strategy.

Product launches 103

Product launches Product Research Data Visualization Research Software 103

People-First Product Leadership

MARCH 10, 2024

Scenarios where a need for product sense is sought include having the skills and insight to tackle the following: How can you enhance an existing product to better meet customer needs and preferences? How do you identify and interpret key data points to achieve product-market fit? That's why I never rely on market research.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

BrainMates

FEBRUARY 12, 2020

As a Product Manager I love the words “market-driven” They have purpose and connotations of real market intelligence (“customer-centric” sits in the same bucket). These words describe not only the end-product but also how we got there. What is a “market-driven” Product? ” (BNET).

Marketing 59

Marketing User Testing Research Software Product Research 59

Userpilot

OCTOBER 25, 2022

Product strategy defines who we are building for, what to build, and how to build it. Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Conduct market research.

Product Research 93

Product Research User Testing Customer Feedback Research Software 93

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. It’s a worthwhile investment.

Branding 95

Branding User Testing Product Research Data Visualization 95

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.),

ChatGPT 96

ChatGPT Data Visualization Onboarding KPIs Research Software 96

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

User Testing 85

User Testing Product Research Marketing Research Software 85

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume. Let’s do this.

Product Marketing 52

Product Marketing Marketing Management Management 52

Sequent Learning

DECEMBER 20, 2023

The role of a product manager is the linchpin in product development, overseeing the entire lifecycle from inception to market launch. They delve deep into market research, analyzing customer needs and market trends, translating these insights into product features and enhancements.

User Testing 52

User Testing Customer Feedback Certifications Product Management 52

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). Two major obstacles stood in my way.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

ProductPlan

OCTOBER 4, 2022

In a world of data-driven decision-making, it’s essential to factor in what’s happening in the rest of the market. Tactical intelligence focused on near-term market share capture and revenue generation. It not only considers its current competition but whom it may battle in future markets. What are our target markets?

User Testing 52

User Testing Customer Feedback Research Software Feedback Software 52

Userpilot

APRIL 29, 2024

A market segmentation survey is a market research tool. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies. Demographic segmentation divides the market based on statistical characteristics of the population such as age or gender.

Analytic Tools 92

Analytic Tools Research Software Feedback Software Product Research 92

Userpilot

OCTOBER 13, 2022

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price. Risk losing competitive advantage.

Product Research 91

Product Research User Testing Feedback Software Research Software 91

Mind the Product

MARCH 20, 2020

Start today, by analysing all the information available – customer and user research, market research, and user data. You need to work on creating a portfolio and product strategy; a framework that enables teams to make product decisions about how to provide customer value which will then drive business value.

User Testing 210

User Testing Product Research Customer Feedback Customer Experience 210

Userpilot

MAY 30, 2022

Adopting a needs-based segmentation approach leads to a clearer understanding of the market and better-tailored messages for customer segments. You can use needs-based segmentation for marketing, onboarding, lead generation, and creating a strong value proposition for your business. What is needs-based segmentation?

Data Visualization 97

Data Visualization Feedback Software Research Software Analytic Tools 97

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. So how do you ensure that your product not only lives but actually thrives? TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

DECEMBER 13, 2023

TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets.

Research Software 92

Research Software Analytic Tools Feedback Software User Testing 92

Imaginary Cloud - Design

AUGUST 19, 2021

This blog post will discuss what Design Research is, its top benefits, and how we do it at Imaginary Cloud. What is Design Research? The Benefits of Design Research. ? Market Research vs Design Research. ? Design Research steps. ? Design Research methods. User Research.

User Testing 110

User Testing Research Software Product Research Customer Experience 110

Usersnap

DECEMBER 19, 2023

Marty Cagan, in his book “Inspired: How To Create Products Customers Love” , mentions the use of customer surveys as a tool for understanding customer needs and preferences. Semantic Differential Scale 5. Ever wondered why the humble 1 to 5 rating point scale is the secret weapon of Product Managers (PMs)? Likert Scale 3.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Userpilot

NOVEMBER 21, 2023

We also share some best practices for product managers on how to pull off a successful product launch. New product launch checklist: Conduct market and customer research to assess the competitive landscape, identify unmet customer needs, and assess demand. Let’s get right into it! Launching a product is nerve-wracking.

Product launches 92

Product launches User Testing Product Research Analytic Tools 92

The Secret PM Handbook

AUGUST 22, 2016

Markets – my segments, their problems, and how to reach them with my solution (and if they are big enough for me to make money). Go to market – how my potential customers hear about my solution, its value to them, and why they should buy my solution instead of our competitor, or instead of doing nothing.

Research Software 170

Research Software Feedback Software User Testing Product Management 170

The Secret PM Handbook

MAY 5, 2017

A big part of our job is finding these market problems, customer needs and desires. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Finding and validating market problems is not a one-time thing.

Framework 302

Framework User Testing Product Management Product Manager 302

Userpilot

NOVEMBER 2, 2022

How does adding value to products contribute to faster product growth? In this article, we cover: How to define product value and a value-added product. How to measure product value. TLDR; Product value describes how much your product helps customers achieve a goal or fix an issue. How to measure product value?

Feedback Software 93

Feedback Software Research Software User Testing Product Research 93

The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution.

User Testing 91

User Testing Product Research Feedback Software Customer Feedback 91

Userpilot

NOVEMBER 10, 2021

This could include resources such as analytics, product KPIs, analysis of your competition and market research, and any additional user data that may help support solving the problem at hand. Extend this to your sales, marketing, and support teams – and help them understand what it takes for a solution to be implemented.

Product Research 52

Product Research User Testing Feedback Software Research Software 52

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Define your market size. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

MARCH 18, 2022

It is how businesses let their target audience know who they are and what they can do and it refers to the words on your site, landing pages, as well as other marketing messages. Having a product messaging framework is important because it sets the precedence for how the market and your potential customers will see your brand.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Roman Pichler

OCTOBER 6, 2020

Which market and market segment should the product address? How will it differ from competing offerings? Whenever you create a brand-new product or when you make bigger changes to an existing one, like taking it to a new market , you will benefit from using a dedicated, timeboxed product discovery period.

Product Research 265

Product Research Technical Review Feedback Software Research Software 265

Userpilot

OCTOBER 21, 2022

Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. Develop a solid differentiation strategy and use a mix of differentiators to help your product stand out from competitors. set meaningful goals.

Feedback Software 71

Feedback Software Analytic Tools Research Software User Testing 71

Userpilot

JULY 17, 2023

How to choose the right product team structure for your SaaS? In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. Product marketer Product marketers develop and implement the product’s Go-To-Market (GTM) strategy.

Analytic Tools 89

Analytic Tools Feedback Software Research Software Product Research 89

Userpilot

APRIL 1, 2022

How can product managers prepare products for expansion into other markets? How do you develop and implement a SaaS localization strategy? Product localization makes the product accessible to users in foreign markets with different languages and cultures. If you’re looking for answers to these questions, keep on reading!

Research Software 98

Research Software Feedback Software User Testing Product Research 98