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360Learning’s Joei Chan on embracing innovation as a content marketer

Intercom, Inc.

Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now. Like, say, merging the idea of a reality TV docu-series with one of the key use cases of a fast-growing B2B startup. We’ve gathered a list of articles, videos, and podcasts you can check out: Onboarding Joei.

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BrowserStack’s Mark Rudden on hypergrowth in a global pandemic

Intercom, Inc.

If there’s anything we’ve learned when it comes to working in hypergrowth startups is that you’re not really supposed to have it all figured out on the first try. We’ve gathered a list of articles, videos, and podcasts you can check out: Planning for hypergrowth in EMEA with Mark Rudden of Browserstack. Iterate, iterate, iterate.

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What is Customer Value Chain & How to Use It in Product Development

Userpilot

Value chain analysis matters most to startups who don’t have much initial data to work with. For instance, the value chain of Amazon’s inbound and outbound logistics would look very different from the value chain of Prime Video. Competitive advantage. What are value chain management and mapping?

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MadKudu’s Liam Boogar-Azoulay on building apps to expand your product’s reach

Intercom, Inc.

Startups building an integration strategy should start by understanding where to add value and what tools people are using to get that value today. One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. These are great companies with high inbound volumes.

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Finding & Nurturing Top Talent | Elpie Bannister & Alex Yang | BoS Europe 2019

Business of Software Conference

Video, Slides, & Transcript below. The best candidates they have their pick of where to work and it’s really hard for small startup to compete. So, against this calibre of competition how does a small startup managed to remain competitive? There’s inbound hiring and there’s outbound hiring.

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. And then I think we look in the market for validation. Rebecca.

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. And then I think we look in the market for validation. Rebecca.