Remove Differentiation Remove Looker Remove Product Marketing Remove User Testing
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BI vs. product analytics: Key differentiators

Mixpanel

In 2019, industry-leading Business Intelligence (BI) tools, Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. More recently in 2020, cloud-based data warehouse Snowflake went public at an eye-popping market capitalization of $70 billion. Implementation.

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Linking Strategy, Insights, & Execution: Jake Johnson on Product Ops at Drift

Amplitude

I had some experience using self-service visualization tools like Tableau and Looker at LogMeIn, and I liked being able to expose insights that were worth exposing. JC: Would you say that the longer-term, strategic aspect of the Product Ops role is something that differentiates it from, say, other ‘traditional’ Ops-type roles?

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The Evolving Product Analytics Landscape: An Interview with Sandhya Hegde

Amplitude

Where does product analytics fit in the realm of analytics tools on the market? What makes product analytics different from marketing analytics? How are product teams using analytics in their day-to-day work? The way customers feel about the product is your new brand.

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The Evolving Product Analytics Landscape: An Interview with Sandhya Hegde

Amplitude

Where does product analytics fit in the realm of analytics tools on the market? What makes product analytics different from marketing analytics? How are product teams using analytics in their day-to-day work? ” The way customers feel about the product is your new brand.