Roman Pichler

AUGUST 11, 2020

Solution : Describe the ultimate purpose of your product, the positive change the product should bring about like “healthy eating”. Therefore, choose a specific market segment and develop a product for the few, not the many, as Steve Blank suggested , particularly when you manage a new or young product. Needs are Features.

Vision 300

Vision User Testing Research Software Product Research 300

The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. Now there are more and more resources, like blogs, books, online courses and even training programs for Product Management.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

The Secret PM Handbook

AUGUST 22, 2016

As a product manager, I’d like to find some tools that help me do my job. Markets – my segments, their problems, and how to reach them with my solution (and if they are big enough for me to make money). Tools for building the solution and managing that process are a dime a dozen. We do a lot of market research.

Research Software 170

Research Software Feedback Software User Testing Product Management 170

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 90

User Testing Data Visualization Feedback Software Research Software 90

Userpilot

NOVEMBER 19, 2022

What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. What is product service management? Are you ready for the deep dive?

Data Visualization 94

Data Visualization User Testing Research Software Feedback Software 94

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Write a positioning statement- how is your product different?

Product Research 82

Product Research Feedback Software Research Software Product Marketing 82

Mind the Product

MARCH 20, 2020

Melissa begins by describing how there are over 11,000 open Head of Product positions available in the EU today – one of which could be yours. How can you position yourself well now for a future as a product leader, and, once you get the job, what do you do? Plan Your Future Today. Preparing for the C-Suite. Communication.

User Testing 210

User Testing Product Research Customer Feedback Customer Experience 210

Userpilot

MARCH 25, 2024

EBITDA is used by larger companies with more complex management structures. Differentiation and positioning strategies help you use untapped market opportunities and stand out from the competition, while robust documentation and reporting processes are important for business sustainability and transferability.

Feedback Software 90

Feedback Software Analytic Tools Research Software Data Visualization 90

Userpilot

OCTOBER 21, 2022

What product management best practices can help you build valuable and delightful products for your customers? Whether you’re an aspiring product manager or an already established product professional, our list will help you reflect on your processes and hopefully improve them. The product management role is very complex.

Feedback Software 66

Feedback Software Analytic Tools Research Software User Testing 66

Usersnap

DECEMBER 19, 2023

Ever wondered why the humble 1 to 5 rating point scale is the secret weapon of Product Managers (PMs)? Semantic Differential Scale 5. Versatility in Product Management Understanding User Satisfaction Assessing Usability Determining Feature Preferences Aligning with Market Trends Gathering Targeted Feedback for Iterations 5.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Userpilot

JULY 24, 2023

Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Create a targeted go-to-market strategy for your launch plan. Conduct market research Now that you know your customers, it’s time to research your competitors.

Product launches 83

Product launches User Testing Product Research ChatGPT 83

BrainMates

JULY 31, 2023

Innovation Is Just Good Product Management By ADRIENNE TAN Innovation has become a buzzword in countless organisations. CEOs want it, strategists write about it, marketers talk about it, and product managers strive to deliver it. In fact, the essential purpose of product management is to execute the principles of innovation.

Product Management 52

Product Management Product Manager User Testing Weak Development Team 52

People-First Product Leadership

MARCH 10, 2024

These characteristics of product sense may sound similar to being a product manager. At the start of your product management career, you learn what is involved in being a product manager. Even though product sense is a critical component of product management, it is not the only skill a product manager calls upon.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume.

Product Marketing 52

Product Marketing Marketing Management Management 52

Userpilot

NOVEMBER 2, 2022

Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. Adjust your marketing strategy and positioning to ensure you’re promoting the true value of your product. To add value to your SaaS product, follow these ten best practices: Adjust your marketing strategy.

Feedback Software 87

Feedback Software Research Software User Testing Product Research 87

Userpilot

NOVEMBER 21, 2023

We also share some best practices for product managers on how to pull off a successful product launch. Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Assists in managing the launch timelines. Pricing is part of positioning.

Product launches 84

Product launches User Testing Product Research Analytic Tools 84

Userpilot

DECEMBER 13, 2023

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. According to Jamie Levy, the main tenets of a UX strategy are business strategy, value innovation, validated user research , and frictionless UX. Start designing your strategy by clarifying the business goals.

Research Software 84

Research Software Analytic Tools Feedback Software User Testing 84

Userpilot

OCTOBER 13, 2022

How can product managers avoid building parity products? Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. Product-market fit is a good indication of how competitive your product is.

Product Research 84

Product Research User Testing Feedback Software Research Software 84

Imaginary Cloud - Design

AUGUST 19, 2021

This blog post will discuss what Design Research is, its top benefits, and how we do it at Imaginary Cloud. What is Design Research? The Benefits of Design Research. ? Market Research vs Design Research. ? Design Research steps. ? Design Research methods. User Research. ?

User Testing 110

User Testing Research Software Product Research Customer Experience 110

Roman Pichler

OCTOBER 6, 2020

Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? This may include suggesting applying a Kanban-based process to visualise and manage the discovery and strategy work, as I recommend in my book Strategize. How might people use the product?

Product Research 265

Product Research Technical Review Feedback Software Research Software 265

Userpilot

SEPTEMBER 14, 2023

What customer discovery questions should product managers ask to accurately identify the unsatisfied needs of potential customers and validate ideas? Customer discovery questions for target market research The key to successful customer discovery is asking the right questions. Let’s get right to it!

Product Research 79

Product Research Customer Feedback Data Visualization User Testing 79

Userpilot

NOVEMBER 14, 2022

How do you apply your product management skills and knowledge to build a robust product plan? Its focus is on defining the key outcomes your product should deliver through customer and target market research. Product strategy is also more focused on positioning and product-market fit. Move on to customer research.

Product Research 93

Product Research User Testing Research Software Onboarding KPIs 93

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Market research. Positioning.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Userpilot

JANUARY 14, 2023

What can product managers do to improve their chances of building successful products? Product success is necessary both for the product manager and for the organization to grow. Continuous product discovery is necessary to keep up with the changes in user and market needs. What is product success? Are you ready to dive in?

Feedback Software 91

Feedback Software Research Software Product Research User Testing 91

Pragmatic Marketing

DECEMBER 3, 2019

” Sarkar pointed out that Zynga’s size (about 1,800 employees) helps product marketing research efforts, but there are less extensive methods smaller companies can use. “Product marketers can make themselves an invaluable stakeholder to the process by: 1.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Pragmatic Marketing

DECEMBER 3, 2019

” Sarkar pointed out that Zynga’s size (about 1,800 employees) helps product marketing research efforts, but there are less extensive methods smaller companies can use. “Product marketers can make themselves an invaluable stakeholder to the process by: 1.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Userpilot

SEPTEMBER 11, 2023

It involves market research, goal setting, and the development of your go-to-market strategy. The launch phase, on the other hand, is your time to execute and implement your marketing strategy. Now, you need to gather all relevant info, devise a marketing plan, and prepare to release your product into the wild.

Product launches 98

Product launches Product Research Data Visualization Research Software 98

Usersnap

SEPTEMBER 12, 2023

We hope to inspire you to be more hands-on and persistent in pricing research and experiments. You can employ manageable yet powerful approaches to drive your revenue growth. A pricing survey is a research method using surveys to obtain information that will drive your pricing and packaging decisions for your product or service.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

JUNE 20, 2023

As a product manager, how can you effectively validate ideas and build a successful product that delights users? TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Look at how they price and market their product.

User Testing 83

User Testing Product Research Feedback Software Customer Feedback 83

BrainMates

FEBRUARY 12, 2020

As a Product Manager I love the words “market-driven” They have purpose and connotations of real market intelligence (“customer-centric” sits in the same bucket). What is a “market-driven” Product? It’s more than just market research. How to differentiate your Product.

Marketing 59

Marketing User Testing Research Software Product Research 59

BrainMates

DECEMBER 12, 2019

For those companies that do this well it has a positive impact on their overall business success – through enhancing their brand (and hence sales) and through a greater ability to attract and retain talented staff. As a social entrepreneur with Full Time Lives and in my Product Management consulting work for Brainmates.

Product Management 52

Product Management Product Manager Reporting Tools Weak Development Team 52

Usersnap

NOVEMBER 10, 2023

Limitations of relying on PowerPoint During my early days in Product Management , I was introduced to PowerPoint for building roadmaps. Our former product manager shared a bunch of Powerpoint templates with us and we loved the flexibility and versatility the tool provided. This adds credibility.

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

Userpilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. What are the key positions in product teams? Product Team Roles.

Analytic Tools 82

Analytic Tools Feedback Software Research Software Product Research 82

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Product Innovation Educators

SEPTEMBER 6, 2021

What product managers need to know about positioning products to create value. Today we are talking about how market segmentation is done and how it impacts product pricing. He has 15 years of experience in managing multiple products throughout different life cycles, from start-ups to publicly traded multinational enterprises.

User Testing 62

User Testing Marketing Research Software Product Research 62