The Product Coalition

FEBRUARY 24, 2021

Today’s rapidly evolving tech landscape favors short feedback loops and requires roadmap flexibility to pivot and solve customers’ most pressing problems as they arise. As a result, the best product managers thrive on their ability to move quickly, minimizing time to market for feature releases.

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The Product Coalition

JULY 1, 2021

It requires approaching APIs like any other product offering that you’d release to the market. Ideally, you also want a way to manage your APIs without distracting valuable engineering effort. What this amounts to is often a more technically skewed assessment of whether to use an API platform to underpin your API.

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Analytic Tools Technical Review Software Review Customer Experience 123

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

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The Product Coalition

MARCH 23, 2022

A Product Framework from Concept to Delivery: Part 1 Why “FE²AR” As a technology executive, I have seen my share of successful and not-as-successful products. The best products fail nowadays due to a lack of consideration of Ecosystems, an example that I will walk through in Part 2 of this article. Markets need solutions.

Framework 122

Framework Reporting Tools Technical Review Systems Review 122

Mixpanel

SEPTEMBER 21, 2023

Kevin Xu is an engineer-turned-product manager with experience at big tech companies like Google and Stripe. Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. They say write what you know.

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Analytic Tools Research Software Data Visualization Technical Review 116

Lenny Rachitsky

APRIL 9, 2024

As I often do when thinking about a question, I ran a poll on Twitter and LinkedIn asking which core skills of product management folks think are most likely to be impacted/replaced by AI. It is our job to create computing technology such that nobody has to program. Think about it—what is AI best at? .”

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PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

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Product Marketing Marketing Research Software User Testing 52

ProductPlan

NOVEMBER 10, 2020

For forward-thinking online retailers, this means hiring an eCommerce product manager. What Is An eCommerce Product Manager’s Product? Although the job description can vary from company to company and across industries, product managers all share at least a couple of common responsibilities. Fluency in eCommerce tech.

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Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Go-to-market strategy.

Feedback Software 95

Feedback Software Product Research Research Software Product Marketing 95

Mind the Product

DECEMBER 26, 2019

In this ProductTank Toronto talk, Richard Reiner , Executive Chairman at dfuse , takes us through various case studies and lessons learned from his experience building and marketing products in the cybersecurity space. Surviving in a maturing market at Enomaly. Surviving in a Maturing Market at Enomaly.

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User Testing Customer Experience Marketing Research Software 98

The Product Coalition

AUGUST 23, 2023

To grow our customer base and market share? By the look on the face of the product manager asking me, she didn’t want a canned answer; she was looking for a reason to believe, to rekindle her energy. Product managers must articulate what success looks like for a product and rally a team to turn that vision into a reality.

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Weak Development Team Customer Experience Technical Review Customer Feedback 133

Userpilot

AUGUST 26, 2021

That's SaaS product management hustling in the background to give you the best experience. In this ultimate guide to SaaS product management, we'll walk you through the benefits of SaaS over on-premise software and how you can build a successful product as a SaaS PM.

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Feedback Software Analytic Tools Research Software User Testing 98

The Product Coalition

MARCH 23, 2022

I apply this lens to a startup that develops solutions in the health-tech market. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. The problem occurs when the organization intends to scale or switch to production from a beta.

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Roman Pichler

OCTOBER 2, 2018

It includes the product’s value proposition, market, stand-out features, and business goals. It provides the context for making the right tactical decisions including prioritising and managing the product backlog. The world doesn’t stand still; markets and technologies change; new competitors emerge.

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Product Strategy Product Research Strategy Technical Review 242

BrainMates

JULY 31, 2023

Innovation Is Just Good Product Management By ADRIENNE TAN Innovation has become a buzzword in countless organisations. CEOs want it, strategists write about it, marketers talk about it, and product managers strive to deliver it. In fact, the essential purpose of product management is to execute the principles of innovation.

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Mind the Product

NOVEMBER 14, 2017

Do product companies conduct due diligence to understand their channel partners before seeking alignment? Let me clarify that by channel partner I mean a large ecosystem of value added resellers (VARs), solution providers, service providers/managed service providers and systems integrators (SIs).

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Technical Review Systems Review Analytic Tools Research Software 74

Mironov Consulting

MARCH 9, 2024

  (And we’ll be speaking the language of money , not technical processes.) But this crude method can help us differentiate ¥24M from  ¥60M, create some daylight between A$ 50k and A$700k, sort 2 lakh tickets from 80 lakh tickets.    Tests with first-time users show an average 8.5 hours to install.

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User Testing Reporting Tools Customer Experience Technical Review 59

Mind the Product

FEBRUARY 19, 2019

What are the benefits of taking on such an initiative, and how does product management give you the best possible chance of success? Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. What is Digital Transformation?

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Dear Strategy

OCTOBER 15, 2018

Dear Strategy: “What are the strategies that a Tech Product Manager can use to predict competitive movements, innovations, and/or changes in business strategy?”. . With that said, what makes this question a little bit different is that the subject here has specifically to do with the technology space. Marketing Automation.

Technical Review 53

Technical Review Technology Strategy User Testing 53

Roman Pichler

AUGUST 15, 2023

As your product develops and grows, and as the market and technologies evolve, you must adapt the product strategy. Asking the four questions below will help you with this, as I discuss in greater detail in the article Tips for Effective Product Strategy Reviews. Competition: Is your product still sufficiently differentiated ?

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Product Strategy Strategy Research Software Customer Experience 226

Valerian Tech

MAY 30, 2023

This understanding helps optimize product offerings, personalize customer experiences, and improve marketing campaigns. Understanding customer behavior empowers businesses to offer relevant product recommendations, deliver personalized marketing campaigns, and overall enhance customer satisfaction.

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Userpilot

DECEMBER 13, 2023

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. Next, conduct customer and market research to identify opportunities for UX improvement , and use research findings and business goals to formulate the UX vision statement. Here’s how to do it, step-by-step.

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ProductPlan

JUNE 5, 2020

Product management is certainly no exception. Product managers and leaders need to find ways to keep learning and growing in an ever-evolving product environment. There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics. We’ve scoured the certification landscape.

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Intercom, Inc.

DECEMBER 2, 2019

In a similar vein, 70% of end users say they feel more loyal to companies that provide support in their native language; there’s also massive upside to doing so if you consider another survey which found that 67% of customers are willing to switch brands due to a poor customer experience. What’s causing the disconnect? For example w?ith

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Customer Experience Research Software User Testing Technical Review 209

Userpilot

OCTOBER 21, 2022

What product management best practices can help you build valuable and delightful products for your customers? Whether you’re an aspiring product manager or an already established product professional, our list will help you reflect on your processes and hopefully improve them. The product management role is very complex.

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Feedback Software Analytic Tools Research Software User Testing 74

Under 10 Consulting

DECEMBER 28, 2019

You’re in your first days as a product manager. Before the demands of others overwhelm you, you need to prepare yourself to be the business and market liaison to the product team. Your role as a product manager or product owner is to make the best business decisions for the product, working from the best available information.

Technical Review 52

Technical Review White Paper Reporting Tools Product Management 52

Product Innovation Educators

JULY 4, 2022

How product managers can get customer insights from a community to create a competitive advantage. I wanted to learn how this company creates competitive products, differentiating on cost while offering comparative capabilities that equates to much higher value for customers. Summary of some concepts discussed for product managers. [3:15]

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Artificial Inteligence User Testing Feedback Software Customer Feedback 108

Gainsight

SEPTEMBER 22, 2023

For example, what truly differentiates HubSpot from Klaviyo? How about Mailchimp’s All-in-One Marketing Platform and Salesforce? Still, when it comes down to it, they fundamentally help their customers accomplish the same thing: automate marketing. HubSpot shot to fame due largely to its laser focus on inbound marketing.

Education 52

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BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

People-First Product Leadership

MARCH 10, 2024

How do you identify and interpret key data points to achieve product-market fit? These characteristics of product sense may sound similar to being a product manager. At the start of your product management career, you learn what is involved in being a product manager. None of these questions are easy.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Intercom, Inc.

APRIL 23, 2018

And that is also true when selling and marketing your product, particularly with the arrival of GDPR, which has brought the issue of data security and privacy to widespread public awareness. Compliance managers don’t want to slow engineers down, but rigorously keeping track of how data is handled throughout a product is essential.

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UX Studio: Product Management

OCTOBER 2, 2023

These leave an exceptional first impression and differentiate our clients from competitors. As one of the best digital design agencies, Basic offers an ample number of services, from strategy and brand experience to content and technology solutions. They also provide custom artwork through illustration and engaging motion design.

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ProductPlan

AUGUST 23, 2022

No matter how you define product management, customers should always be at the center of things. Product managers try to solve customer problems, address customer pain points, add value for customers, etc. But it’s pretty hard to do anything without understanding how to incorporate empathy into product management.

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Userpilot

SEPTEMBER 4, 2023

Unlike isolated marketing tactics, customer journey optimization adopts a cross-functional, customer-centric perspective. Brands should utilize diverse channels from SEO to social media and implement strategies like content marketing to increase awareness. Tactics include content marketing, SEO, social media, and advertising.

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Data Visualization User Testing Analytic Tools Customer Feedback 94

The Product Guy

SEPTEMBER 27, 2016

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel. Signup to be a Mentor Today!

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Research Software User Testing Analytic Tools Product Research 148

Userpilot

AUGUST 31, 2023

Google Analytics is a web analytics tool for analyzing website and mobile app traffic and marketing data. Google Analytics is a popular web analytics tool created by Google that enables you to track and analyze traffic, marketing campaign data, and conversions across your website and mobile apps. What is Google Analytics?

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Usersnap

DECEMBER 19, 2023

Ever wondered why the humble 1 to 5 rating point scale is the secret weapon of Product Managers (PMs)? Semantic Differential Scale 5. Versatility in Product Management Understanding User Satisfaction Assessing Usability Determining Feature Preferences Aligning with Market Trends Gathering Targeted Feedback for Iterations 5.

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Feedback Software User Testing Customer Feedback Product Research 52