Differentiation Management Positioning Sales Training 
The Product Guy
JUNE 15, 2017
Sharing product information within your company is one of the most valuable things you can do as a product manager. Invite people not only from Product & Tech, but also Support, Sales, Training, and any other relevant group. Sign up to be a Mentor today & join an elite group of product management leaders!
Business of Software Conference
NOVEMBER 30, 2020
This is a talk about positioning, but a little bit more about how you communicate your positioning or share your positioning. And just for argument’s sake, let’s say the thing is, you know, I manage a sales team, or I manage training for a sales team. So here we go.
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Intercom, Inc.
JUNE 3, 2021
It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. Yes, it’s positive, but it’s no longer performing anywhere near the same rate as it was.
Product Management University
FEBRUARY 25, 2020
This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? Are There New Roles in a Portfolio Product Management Model?
Product Management University
AUGUST 5, 2019
Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. The Portfolio vs. Every Product! Market Segmentation. Your organization now has 43 total market segments to serve.
The Product Coalition
FEBRUARY 26, 2022
Why have Product Managers stopped speaking to customers? Very sadly, most product managers I meet today no longer talk directly to customers regularly. I ran a survey with industry insiders and at least 50% of all product managers who responded haven’t spoken to a customer recently. most invariably say zero.
Pragmatic Marketing
OCTOBER 11, 2019
Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. There is the messaging and positioning that we've built, there's information around the target market.
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