Mind the Product

AUGUST 20, 2018

Post-launch, the product manager will be responsible for managing the product lifecycle through its growth, maturity and decline phases. Informally or formally, an information exchange will process will occur (S&OP) where the sales forecast data will be used to build and maintain supply chain, capacity, and inventory plans.

Customer Experience 74

Customer Experience User Testing Management Management 74

Intercom, Inc.

NOVEMBER 20, 2018

Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. Close the deal.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

ProductPlan

FEBRUARY 15, 2022

This supporting function enables the success of the product management team. Generally, organizations develop product operations roles as needed to offload non-core tasks from product managers. The goals are to increase the efficiency, effectiveness, and value-add of product management.

Data Visualization 97

Data Visualization Reporting Tools Analytic Tools Research Software 97

Userpilot

SEPTEMBER 2, 2022

On the positive side, customers say Articulate 360 is user-friendly and more engaging than creating simple PowerPoint presentations. On the positive side, users praise its simple editor and Apty’s excellent customer service that goes above and beyond. You have to contact their sales team to get a custom price quote.

Analytic Tools 98

Analytic Tools Feedback Software Reporting Tools Software Review 98

Business of Software Conference

NOVEMBER 30, 2020

This is a talk about positioning, but a little bit more about how you communicate your positioning or share your positioning. And just for argument’s sake, let’s say the thing is, you know, I manage a sales team, or I manage training for a sales team. So here we go. Is it working?

Research Software 64

Research Software User Testing Positioning Product Research 64

Pragmatic Marketing

AUGUST 3, 2018

And a product manager can play a pivotal role in making such a partnership a success. A large customer base also builds up expertise and skills out in the workforce, making it easier to hire people to manage and support the software. And prospects can be charmed by a small company with a team of personable, attentive managers.

Customer Experience 70

Customer Experience Document Startups Sales Training 70

Pragmatic Marketing

AUGUST 3, 2018

And a product manager can play a pivotal role in making such a partnership a success. A large customer base also builds up expertise and skills out in the workforce, making it easier to hire people to manage and support the software. And prospects can be charmed by a small company with a team of personable, attentive managers.

Customer Experience 70

Customer Experience Document Startups Sales Training 70

Pragmatic Marketing

AUGUST 1, 2018

And a product manager can play a pivotal role in making such a partnership a success. A large customer base also builds up expertise and skills out in the workforce, making it easier to hire people to manage and support the software. And prospects can be charmed by a small company with a team of personable, attentive managers.

Customer Experience 70

Customer Experience Document Startups Sales Training 70

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? Are There New Roles in a Portfolio Product Management Model?

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Product Management University

AUGUST 5, 2019

Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. The Portfolio vs. Every Product! Market Segmentation. Your organization now has 43 total market segments to serve.

B2B 100

B2B Sales Training Product Management Product Manager 100

Intercom, Inc.

JANUARY 16, 2019

Excerpt from “ 3 models of effective sales team organization. ”. Use the sales acceleration formula to build your sales team. Tomasz Tunguz, Managing Director, Redpoint Ventures. If you want to understand how to build a great SaaS sales organization, you should read Mark Roberge’s The Sales Acceleration Formula.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Mironov Consulting

JULY 27, 2023

 This post lays out a related challenge: finding a scalable way for product management to support sales organizations rather than individual sales opportunities.  So a product manager might have 5% of their time in total for deal-specific sales support.  This is a must-close.”

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Userpilot

APRIL 14, 2023

When your orchestra works in perfect harmony across all departments, you’ll be better equipped to provide a positive experience to users. Researching your customers, personalizing your onboarding flows, and split-testing elements will all contribute towards a more positive experience throughout the entire customer lifecycle.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Onboarding KPIs 98

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Product marketing managers’ role is to communicate a product's value to the market, promote and sell the product to the target audience. What is the product marketing manager role? Natália Kimli?ková

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Research Software Product Marketing 98

Intercom, Inc.

JUNE 3, 2021

And it had a lot of guidance about adapting to change, about managing your burn, all of the classic things you’d expect to do in advance of a global pandemic, and all of the things we’ve gotten quite used to. Yes, it’s positive, but it’s no longer performing anywhere near the same rate as it was.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

The Product Coalition

FEBRUARY 26, 2022

Why have Product Managers stopped speaking to customers? Very sadly, most product managers I meet today no longer talk directly to customers regularly. I ran a survey with industry insiders and at least 50% of all product managers who responded haven’t spoken to a customer recently. most invariably say zero.

User Testing 182

User Testing Weak Development Team Customer Experience Customer Feedback 182

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Product marketing managers’ role is to communicate a product's value to the market, promote and sell the product to the target audience. What is the product marketing manager role? Natália Kimli?ková

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Product marketing managers’ role is to communicate a product's value to the market, promote and sell the product to the target audience. What is the product marketing manager role? Natália Kimli?ková

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Product marketing managers’ role is to communicate a product's value to the market, promote and sell the product to the target audience. What is the product marketing manager role? Natália Kimli?ková

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. There is the messaging and positioning that we've built, there's information around the target market.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. There is the messaging and positioning that we've built, there's information around the target market.

Product launches 70

Product launches Research Software User Testing Product Research 70

Product Beautiful

JUNE 8, 2014

The product team I managed was responsible for the integration, product management, and transition. What I learned during this time about Sales behavior was a shock to my system – and may help you as well. The first time we trained one of our hundreds of new Sales teams, we knew we had an issue.

Finance 58

Finance Demo Presentation Education 58

Pragmatic Marketing

NOVEMBER 8, 2009

When you find yourself swimming without an MRD, you lack consensus on the facts you'll use to fashion so many of the other goodies you get asked to create, like segment-specific positioning, customer metrics, ROI calculators, sales training and enablement tools. you know, all the good stuff that product marketing needs to drive.

Document 70

Document Customer Experience Sales Training User Testing 70

Intercom, Inc.

JULY 5, 2018

I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Then I went to go work for Google, running sales productivity, which was really sales training development. I went to Salesforce after that, and that’s where we coined the term “sales productivity.”

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Then I went to go work for Google, running sales productivity, which was really sales training development. I went to Salesforce after that, and that’s where we coined the term “sales productivity.”

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163