Powerful Product Positioning: Follow These Three Rules

Proficientz – Product Management University

Powerful product positioning usually boils down to the best story, which is not always the best product. Great positioning is centered on the aspirations of your target customers and why those aspirations are so important to their success.

The Importance of Product Positioning

280 Group

In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging. Product Management Videos

Sales, Positioning and the Nobody Zone

Proficientz – Product Management University

” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. This stage is where your company messaging and solution positioning can fully engage buyers or push them away.

Crafting a Useful Positioning Statement

Actuation Consulting

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product. A Good Positioning Statement Framework. Four Essentials for a Useful Positioning Statement. Other Forms for Your Positioning Statement.

5 Early Indicators Your Embedded Analytics Will Fail

positive ROI,” writes Anne Moxie in a Nucleus Research. application admins say it’s a pain to manage security settings in two different places.” Updating your application’s dashboards and reporting features. may feel optional—until suddenly it’s not. Watch for these 5 signs.

Importance of Product Positioning

Spice Catalyst

This video illustrates why it is vital to properly position a product or service in the market. Spice Catalyst teaches how to go about doing product positioning in its Product Market Strategy and Positioning Workshops and online courses.

Who Should Own Product Positioning?

Pragmatic Marketing

Product positioning is a key element of product management. Positioning documents will define your product category, the problems it solves and the personas it serves. Lately I’ve been thinking and talking about a new binary model for role definition: Product leaders (that is, product managers and product marketing managers) own problems; development and marketing teams own solutions. So how does this model impact product positioning ?

How to Write & Format Your Resume For a Product Manager Position

The Product Coalition

Un)fortunately, Product Management is not really an entry-level job. Sure, there are some junior positions out there that can be reached with a few months’ experience and a prestigious certification. Resume Fails: Where Not to Begin Product Management is a popular career.

Positioning (and naming) in tiers

Under10 Playbook

I was running a positioning exercise with a team of product managers and VPs. ” Maybe that’s why so much of the positioning I see is industry gobbledygook : Marketers are trying to impress the leadership instead of the customer. See Positioning with Formulas.

Naming 130

A positioning process that builds consensus

Messages that Matter

One of the most important goals of the positioning process I teach is to foster buy-in and consensus to the message strategy you create. You can achieve buy-in and consensus by involving as many stakeholders as is practical throughout the process and getting management approval at the end. PositioningThe best way to converge on the […].

New Study: 2018 State of Embedded Analytics Report

product management, product development, software engineering, IT, and executives from both commercial. software vendors as well as non-commercial IT-managed applications used by internal staff and partners. It also positively impacts the end. 2018 STATE OF. EMBEDDED. ANALYTICS.

Stress-Out Your Buyers (a little) For More Effective Product Positioning

Proficientz – Product Management University

Effective product positioning comes in many forms. For more effective product positioning, your bold headings, titles, themes, and leading statements should be something that every buyer would agree with, and worded in a way that causes buyers to relive their biggest headaches. What manager doesn’t have this issue? A short sentence explaining why each issue occurs enhances your credibility and offers the perfect setup to position your solution.

B2B Product Manager Magazine April 2019

Proficientz – Product Management University

The B2B Product Manager Magazine April 2019 is now available. If your perception of portfolio management is that it’s more advanced or involved than traditional product management, it may be time to reconsider. Blog: High-Octane Product Management.

Leaving a Job? 5 Keys to Leaving a Positive Last Impression

ProductPlan

5 Ways to Leave a Company with a Positive Last Impression. ProductPlan, for example, offers a solution used by thousands of marketers, product managers, and IT managers. customer success managers or account executives) is entirely within the realm of possibility. 5 Keys to Leaving a Positive Last Impression appeared first on.

Dear Strategy: 049 Positioning Yourself in a Red Ocean

Dear Strategy

On this week’s episode, host Bob Caporale, President of the product management and product strategy training company Sequent Learning Networks , answers the following question: Dear Strategy: “Which approach or tool should I use for defining the positioning strategy in a Red Ocean?”. The post Dear Strategy: 049 Positioning Yourself in a Red Ocean appeared first on Dear Strategy Podcast.

Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

Mark43 is on a mission to bring public safety data management into the 21st century. To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management.

B2B Product Manager Magazine December 2018

Proficientz – Product Management University

The B2B Product Manager Magazine December 2018 is now available. If that theme resonates, a portfolio approach to managing, marketing and selling your products is the key to success. Blog: High-Octane Product Management. Product Management Playbook.

B2B Product Manager Magazine November 2018

Proficientz – Product Management University

The B2B Product Manager Magazine November 2018 is now available. As Proficientz begins year 18, our customer success framework for managing, marketing and selling solutions is still the only one of its kind. Blog: High-Octane Product Management. Product Management Playbook.

Product Backlog Management – 10 Tips for Product Managers

280 Group

The importance of product backlog management is discussed in this article along with our top tips for backlog optimization. In the world of product management, the backlog is a set of tasks needed to complete the final product. This can make ideal product backlog management difficult.

Why women make great product managers

Product Management Unpacked

All six of the examples he uses are women in product management. The skills that make women succeed in product management: Emotional Intelligence. Studies show that women professionals in various fields excel when it comes to a handful of skills that make a great product manager.

Using a Non-Revenue North Star Metric

Speaker: Ashley Carroll, Partner, Social Capital

If you're serious about making meaningful change to your product management decisions that translates to positive change to your shipped products, register today. In this session, we’ll look beyond revenue as the primary metric in product analytics.

Product Management Priorities When Top Line Growth Hits a Wall

Proficientz – Product Management University

What should product management’s priorities be when your company’s growth hits the wall? Here are five key initiatives that product management should lead the charge on to generate more short-term revenue and drive more long-term growth.

Product Management Transparency

The Product Bistro

Transparency – (noun), an image, text, or positive transparent photograph printed on transparent plastic or glass, able to be viewed using a projector. product management essentialsIf you are as old as I am, you remember printing your powerpoint slides to transparency film to be used on an overhead projector during presentations. It was a dark time. However, […].

How does David Fradin deal with cross-functional politics in a product management role?

Spice Catalyst

If you want to know more about my courses and my experience in the field of product management, please Schedule [ ] The post How does David Fradin deal with cross-functional politics in a product management role?

Tools to Help Product Managers Think Strategically and Commercially

Mind the Product

This first post covers Positioning Documents, which I bought to Onfido from Pragmatic Marketing training, and Line of Business Meetings, which Kevin brought with him. The Positioning Document and Line of Business meeting act as communication devices. Positioning Document.

Why “Build or Buy?” Is the Wrong Question for Analytics

At the same time, product managers are responding to. development of components, project management. position of either rejecting your users’ needs or ripping out. WHY “BUILD OR BUY?” IS THE WRONG QUESTION FOR ANALYTICS Introduction.1 When to Build Your Own Analytics.

Skilled Product Leaders Can Manage Business Disruptions

Product Management Unpacked

Why hire a product leader to manage business disruption? Product leaders need to manage business disruptions acting as problem-solvers who also anticipate future problems and solutions. Product Management Skills product leaders manage business disruptions

Women in Product Management: Linda Andries, SVP Product Management at Measured Progress | AdvancED

280 Group

For our next installment of the Women in Product Management Series I interviewed Linda Andries, SVP Product Management at Measured Progress | AdvancED. To read the entire series on Women in Product Management make sure to? How did you get into product management? I have a deep level of curiosity and love figuring out how and why things work, testing out new ideas and then positioning them in the market place. What do you like the most about product management?

Do It For the Portfolio Instead of Every Product: 1 of 5

Proficientz – Product Management University

They’ll reduce the stress that goes with constantly changing priorities and more importantly, improve product management’s stock by operating more strategically, simplifying execution and getting better results. Check out our product management training courses to learn more about portfolio product management for B2B and how it can benefit your organization. Blog Market & Customer Insights Positioning & Sales Enablement Strategy & Product Planning

B2B 109

Business Requirements vs. Value Propositions: Is There Any Difference?

Proficientz – Product Management University

Do it well and it accelerates your readiness and rollout efforts because product marketing won’t have to reinvent the wheel to effectively position the solutions once they’re available. Product Management Playbook Positioning & Sales Enablement

Stuck in the Middle With Product Managers

Mind the Product

Martin Eriksson made famous the diagram below, showing how product managers are at the cross-section of business, tech, and UX (by the way, I’m not implying any of these groups are clowns or jokers). We product managers are normally the people who get the heat when things go wrong.

Five Steps to Solutions-Driven Product Management

Proficientz – Product Management University

Here’s what makes solutions-driven product management such a challenge. Define the obstacles each product can eliminate and position, market and sell them under one umbrella – the customer goal. Data security solutions for banks…customer service solutions for telecom…document management solutions for healthcare…you get the picture. Product Management Playbook Market & Customer Insights Positioning & Sales Enablement Strategy & Product Planning

The Universal Product Management Framework: 3 Questions and an Org Chart

Proficientz – Product Management University

There’s a universal product management framework that takes product management, product marketing and sales enablement down to the lowest common denominator. Product Portfolio Management and the Rise of the Market Owner Role. The Product Management Career Ladder: Tactical.

How to take a new offering to market

Lead on Purpose

Creating new products and … Continue reading → Learning Market-driven Product Management service market strategy product research positioning pricing offering marketing planWe live in a great time where, in most of the world, you can invent a new product or service and—with the appropriate up-front work—earn money from the value it creates for customers. This is remarkable!

Today’s Product Manager vs. 20 Years Ago | Great Sales Discovery | Avoiding Buyer’s Remorse Acquisitions

Proficientz – Product Management University

The B2B Product Manager Magazine July 2018 is now available. On the product management side of the house, we look back 20 years to examine how the persona of the product manager has evolved and what it means for today’s product managers. In This Issue: Blog: High-Octane Product Management. Do Some Tactical Product Management Before Your Next Strategic Acquisition. In the Trenches FAQs: For Inquiring Product Management Minds.

Sales Presentation Techniques That Improve Discovery

Proficientz – Product Management University

Product Management Playbook Positioning & Sales EnablementThere are many cases where salespeople are forced into giving presentations before adequate discovery has been completed.

Product Success Metrics, Demo Value Themes & The Definition of Successful Product Management

Proficientz – Product Management University

The B2B Product Manager Magazine January 2018 is now available. And lastly, the definition of successful product management. In This Issue: Blog: High-Octane Product Management. In the Trenches FAQs: For Inquiring Product Management Minds. What Defines Successful Product Management? The post Product Success Metrics, Demo Value Themes & The Definition of Successful Product Management appeared first on Product Management University.

Persuasion Tips For Product Managers

The Secret PM Handbook

After a few well-received presentations to senior executives, a few colleagues at my new company asked me, based on the positive effect I got, “Can you give us some tips on persuasion?”. In addition, I have been doing product management for years and I wrote a book on it.

What Questions Should you ask Your Product Manager Interviewers?

Mind the Product

Smart candidates know they need to prepare thoroughly for their product management interviews. Do not go into a product management interview without preparing questions for your interviewer. Questions on the Product Management Organization and Company.

Managing Product Teams for Success

Product Talk

I’ve been thinking about the challenges of managing product teams by outcomes. Managers struggle with teams asking to be left alone to achieve their outcome because the teams don’t have a history of delivering on outcomes. The Power of Managing Product Teams by Outcomes.