Product Positioning vs. Market Positioning: The Key Difference

Proficientz

If you’ve ever asked yourself, What the biggest difference is between product positioning vs. market positioning? In its simplest form, it’s the target audience and the scope of what you’re positioning. The Playbook: Product Positioning.

Five Steps to Positioning Your Product

Mind the Product

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product? You’ll still have to answer questions such as whether the person you sell to is a manager or somebody involved in daily execution.

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The Importance of Product Positioning

280 Group

In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging. Watch the Video Product positioning is one of those topics that Tom finds to be highly misunderstood in the marketplace. The post The Importance of Product Positioning appeared first on 280 Group Product Management.

Product Positioning Tip 6 of 7: Structuring a Positioning Presentation

Proficientz

Sign up for The Art & Science of Positioning Solutions. Product Positioning Tip 5 of 7: Include Emotion. Product Positioning Tip 4 of 7: “Net It Out” Value Themes for Greater Simplicity. Product Positioning Tip 3 of 7: Verbalizing a Product Overview in 30 Seconds. Product Positioning Tip 2 of 7: Creating Headlines That Hook. Product Positioning Tip 1 of 7: Use Results to Communicate Differentiation. Product Management Playbook

Product Management: Guide to Thriving as a Product Manager

As more organizations move from project to product thinking, Product Managers are occupying increasingly crucial roles. Download this guide to learn tips and strategies that will help you grow into a strong Product Manager and thrive in the position.

Powerful Product Positioning: Follow These Three Rules

Proficientz

Powerful product positioning usually boils down to the best story, which is not always the best product. Great positioning is centered on the aspirations of your target customers and why those aspirations are so important to their success. The post Powerful Product Positioning: Follow These Three Rules appeared first on Proficientz. Product Management Playbook Positioning & Sales Enablement

The Art of Positive Confrontation

The Product Coalition

“ -That’s the feeling a positive facilitator has… Continue reading on ProductCoalition.com ». leadership software-engineering scrum project-management product-management“Looks like this isn’t working. This sort of thing happens.

Positioning for Product Managers

Sachin Rekhi

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors. Positioning ultimately dictates the frame of reference that your customers leverage when evaluating your product. The traditional approach is to develop a positioning statement.

Crafting a Useful Positioning Statement

Actuation Consulting

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product. A Good Positioning Statement Framework. Four Essentials for a Useful Positioning Statement. Other Forms for Your Positioning Statement.

Product Positioning Tip 5 of 7: Include Emotion

Proficientz

The Playbook : The #1 rule of positioning is that it has to reflect the customer’s mindset. Interesting, emotional and credible positioning is a delicate balance. Sign up for The Art & Science of Positioning Solutions. Product Positioning Tip 4 of 7: “Net It Out” Value Themes for Greater Simplicity. Product Positioning Tip 3 of 7: Verbalizing a Product Overview in 30 Seconds. Product Positioning Tip 2 of 7: Creating Headlines That Hook.

5 Early Indicators Your Embedded Analytics Will Fail

positive ROI,” writes Anne Moxie in a Nucleus Research. application admins say it’s a pain to manage security settings in two different places.” Updating your application’s dashboards and reporting features. may feel optional—until suddenly it’s not. Watch for these 5 signs.

Is It Easier to Position Products You Haven’t Built Yet?

Proficientz

I noticed a strange trend early in my product management career. People in marketing, sales and even on our product teams could position products we hadn’t built yet and do it with remarkable clarity. We weren’t nearly as good positioning products we already had.

Product Positioning: Overcoming Seven Obstacles to a Great Value Story

Proficientz

Here’s an example of product positioning at its finest. Product knowledge is a big fat handicap when it comes to positioning value because it forces you to overthink everything. As product managers and product marketers, all you have to do is bring their vision of success to life with your positioning and you’ve got a winner. Here are seven common obstacles and a few simple remedies that’ll help you create great product positioning.

Sales, Positioning and the Nobody Zone

Proficientz

” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. This stage is where your company messaging and solution positioning can fully engage buyers or push them away. This is where good positioning pays huge dividends because your sales and marketing materials speak the buyer’s language before the issues have been formally discussed. Blog Positioning & Sales Enablement

Product Positioning Tip 7 of 7: Making Product Deficiencies No So Deficient

Proficientz

But in the end, those deficiencies weren’t enough to sway your decision because all the positives together far outweighed a few things that weren’t ideal. That’s the beauty of positioning solutions. That’s the beauty of positioning solutions. You’re taking the focus away from each product and positioning your organization’s ability to make customers more successful than the competition at things that are critical to their business.

Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

Mark43 is on a mission to bring public safety data management into the 21st century. To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management.

Product Positioning Tip 4 of 7: “Net It Out” Value Themes for Greater Simplicity

Proficientz

Imagine that your positioning is so clear and so simple that it doesn’t require anyone to think. The Playbook : Your first step to the positioning promised land is creating “net it out” value themes, simple umbrella phrases that mirror the aspirations of your target customers. Sign up for The Art & Science of Positioning Solutions. Product Management Playbook Positioning & Sales Enablement

Enhancing Soundcloud’s Discovery Experience and Positioning through Content Categorization

The Product Coalition

I also noticed Soundcloud misses a button to see and rearrange the queue list because it lets you add a track to it but you can never actually manage it. product-management product-design soundcloud audio-streaming strategy

Who Should Own Product Positioning?

Pragmatic Marketing

Product positioning is a key element of product management. Positioning documents will define your product category, the problems it solves and the personas it serves. Lately I’ve been thinking and talking about a new binary model for role definition: Product leaders (that is, product managers and product marketing managers) own problems; development and marketing teams own solutions. So how does this model impact product positioning ?

Product Positioning Tip 2 of 7: Creating Headlines That Hook

Proficientz

Sign up for The Art & Science of Positioning Solutions. The post Product Positioning Tip 2 of 7: Creating Headlines That Hook appeared first on Proficientz. Product Management PlaybookWeb pages, literature, booth signage, presentations, email campaigns and the list goes on. They all need great headlines to hook your target audience.

Six New Year Resolutions for Product Managers

It’s 2021, a new year, a new hope. Find out how ProdPad’s six New Year Resolutions for product managers will help you make positive changes for the way you think about product management as a practice and for how you do your job.

Product Positioning Tip 1 of 7: Use Results to Communicate Differentiation

Proficientz

You want that differentiation to play a starring role in your product positioning. Sign up for The Art & Science of Positioning Solutions. The post Product Positioning Tip 1 of 7: Use Results to Communicate Differentiation appeared first on Proficientz. Product Management PlaybookYour products do some great things that competitors can’t touch. Awesome! Here’s the tough part. Our default m.o. is to explain “how” it’s different.

6 Product Positioning Strategies Misconceptions in a SaaS Business (and What You Can Do About Them)

Userpilot

When I started my first business 6 years ago (which has miraculously survived until this day) I didn’t even have a clue what “market or product positioning or product positioning strategies” were. They fail to position themselves on the market clearly and instead of creating their own ‘blue ocean’ (if you haven’t read ‘The Blue Ocean Strategy’ – you should!) – and, as a result – often fail to sell a great product.

How Product Management & Product Marketing Lead From a Position of Strength

Proficientz

That brings us to the subject of influence among product management and product marketing teams. And that market knowledge is the key to leading from a position of strength. What if product management and product marketing were more knowledgeable on the market collectively than all other disciplines combined? Product vision and strategic investment priorities (crafted and presented by product management) would get everyone pumped, including senior executives.

B2B Product Manager March 2021

Proficientz

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. Enjoy The B2B Product Manager March issue. Blog: High-Octane Product Management.

B2B 130

Using a Non-Revenue North Star Metric

Speaker: Ashley Carroll, Partner, Social Capital

In this session, we’ll look beyond revenue as the primary metric in product analytics. What other metrics are applicable as your north-star, and how do you establish reliable data sources? By taking an experimental approach to your KPIs, you’ll establish more useful analytics that reduce churn in the long term.

Building Products for Positive Social Impact with Divya Dhar

PMLesson's Ace the PM Interview

We talk to Divya Dhar an Exponent alumni, on her diverse journey from being a doctor to founding non-profits and most recently a stint in product management. Q: Could you talk a little bit about your transition from a doctor to a n entrepreneur and a product manager?

Product Positioning Tip 3 of 7: Verbalizing a Product Overview in 30 Seconds

Proficientz

Classic “elevator pitch” positioning statements aren’t ideal because they’re not conversational. Sign up for The Art & Science of Positioning Solutions. The post Product Positioning Tip 3 of 7: Verbalizing a Product Overview in 30 Seconds appeared first on Proficientz. Product Management PlaybookSomeone walks into your booth at a tradeshow and asks you for an overview of Product X.

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

A positioning process that builds consensus

Messages that Matter

One of the most important goals of the positioning process I teach is to foster buy-in and consensus to the message strategy you create. You can achieve buy-in and consensus by involving as many stakeholders as is practical throughout the process and getting management approval at the end. PositioningThe best way to converge on the […].

How to Write & Format Your Resume For a Product Manager Position

The Product Coalition

Un)fortunately, Product Management is not really an entry-level job. Sure, there are some junior positions out there that can be reached with a few months’ experience and a prestigious certification. However, most of the time professionals who undertake the transition aim to build the following story with their resume: their gradual acquisition of product skills across different positions and functions. Resume Fails: Where Not to Begin Product Management is a popular career.

B2B Product Manager Magazine November 2020

Proficientz

B2B Product Manager November 2020 Issue. We hope your 2020 is winding down on a positive note, all things considered. Enjoy the B2B Product Manager November issue. Blog: High-Octane Product Management. Product Management Playbook.

Stress-Out Your Buyers (a little) For More Effective Product Positioning

Proficientz

Effective product positioning comes in many forms. For more effective product positioning, your bold headings, titles, themes, and leading statements should be something that every buyer would agree with, and worded in a way that causes buyers to relive their biggest headaches. What manager doesn’t have this issue? A short sentence explaining why each issue occurs enhances your credibility and offers the perfect setup to position your solution.

Product Positioning Strategy In Economic Volatility: Lessons From The Obviously Awesome April Dunford

Gainsight

April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. ” It was then that April realized nobody knew how to answer the question or create a formal marketing positioning statement.

B2B Product Manager Magazine December 2020

Proficientz

B2B Product Manager December 2020 Issue. Enjoy the B2B Product Manager December issue. Blog: High-Octane Product Management. Why Storytelling Skills For Product Management & Product Marketing Are Essential for Success. Product Management Playbook.