Crafting a Useful Positioning Statement

Actuation Consulting

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product. A Good Positioning Statement Framework. Four Essentials for a Useful Positioning Statement. Other Forms for Your Positioning Statement.

The Importance of Product Positioning

280 Group

In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging. Product Management Videos

Powerful Product Positioning: Follow These Three Rules

Proficientz – Product Management University

Powerful product positioning usually boils down to the best story, which is not always the best product. Great positioning is centered on the aspirations of your target customers and why those aspirations are so important to their success.

Importance of Product Positioning

Spice Catalyst

This video illustrates why it is vital to properly position a product or service in the market. Spice Catalyst teaches how to go about doing product positioning in its Product Market Strategy and Positioning Workshops and online courses.

Top 10 industries for monetizing data: Is yours one of them?

of fleet Trucking, logistics, and fleet management services can. Mining companies—shift managers, operators Why ? and quality officers, and management/executives ? from devices Manufacturers Retailers Fleet management ser- vices, utilization of trucks, speed, gas, and mileage.

Sales, Positioning and the Nobody Zone

Proficientz – Product Management University

” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. This stage is where your company messaging and solution positioning can fully engage buyers or push them away.

Who Should Own Product Positioning?

Pragmatic Marketing

Product positioning is a key element of product management. Positioning documents will define your product category, the problems it solves and the personas it serves. Lately I’ve been thinking and talking about a new binary model for role definition: Product leaders (that is, product managers and product marketing managers) own problems; development and marketing teams own solutions. So how does this model impact product positioning ?

Positioning (and naming) in tiers

Under10 Playbook

I was running a positioning exercise with a team of product managers and VPs. ” Maybe that’s why so much of the positioning I see is industry gobbledygook : Marketers are trying to impress the leadership instead of the customer. See Positioning with Formulas.

Naming 130

A positioning process that builds consensus

Messages that Matter

One of the most important goals of the positioning process I teach is to foster buy-in and consensus to the message strategy you create. You can achieve buy-in and consensus by involving as many stakeholders as is practical throughout the process and getting management approval at the end. PositioningThe best way to converge on the […].

Stress-Out Your Buyers (a little) For More Effective Product Positioning

Proficientz – Product Management University

Effective product positioning comes in many forms. For more effective product positioning, your bold headings, titles, themes, and leading statements should be something that every buyer would agree with, and worded in a way that causes buyers to relive their biggest headaches. What manager doesn’t have this issue? A short sentence explaining why each issue occurs enhances your credibility and offers the perfect setup to position your solution.

5 Early Indicators Your Embedded Analytics Will Fail

positive ROI,” writes Anne Moxie in a Nucleus Research. application admins say it’s a pain to manage security settings in two different places.” Updating your application’s dashboards and reporting features. may feel optional—until suddenly it’s not. Watch for these 5 signs.

Dear Strategy: 049 Positioning Yourself in a Red Ocean

Dear Strategy

On this week’s episode, host Bob Caporale, President of the product management and product strategy training company Sequent Learning Networks , answers the following question: Dear Strategy: “Which approach or tool should I use for defining the positioning strategy in a Red Ocean?”. The post Dear Strategy: 049 Positioning Yourself in a Red Ocean appeared first on Dear Strategy Podcast.

Why women make great product managers

Product Management Unpacked

All six of the examples he uses are women in product management. The skills that make women succeed in product management: Emotional Intelligence. Studies show that women professionals in various fields excel when it comes to a handful of skills that make a great product manager.

B2B Product Manager Magazine December 2018

Proficientz – Product Management University

The B2B Product Manager Magazine December 2018 is now available. If that theme resonates, a portfolio approach to managing, marketing and selling your products is the key to success. Blog: High-Octane Product Management. Product Management Playbook.

B2B Product Manager Magazine November 2018

Proficientz – Product Management University

The B2B Product Manager Magazine November 2018 is now available. As Proficientz begins year 18, our customer success framework for managing, marketing and selling solutions is still the only one of its kind. Blog: High-Octane Product Management. Product Management Playbook.

New Study: 2018 State of Embedded Analytics Report

product management, product development, software engineering, IT, and executives from both commercial. software vendors as well as non-commercial IT-managed applications used by internal staff and partners. It also positively impacts the end. 2018 STATE OF. EMBEDDED. ANALYTICS.

Product Management Priorities When Top Line Growth Hits a Wall

Proficientz – Product Management University

What should product management’s priorities be when your company’s growth hits the wall? Here are five key initiatives that product management should lead the charge on to generate more short-term revenue and drive more long-term growth.

Naming 130

Product Management Transparency

The Product Bistro

Transparency – (noun), an image, text, or positive transparent photograph printed on transparent plastic or glass, able to be viewed using a projector. product management essentialsIf you are as old as I am, you remember printing your powerpoint slides to transparency film to be used on an overhead projector during presentations. It was a dark time. However, […].

How does David Fradin deal with cross-functional politics in a product management role?

Spice Catalyst

If you want to know more about my courses and my experience in the field of product management, please Schedule [ ] The post How does David Fradin deal with cross-functional politics in a product management role?

Why IT Teams Benefit from a Product Management Viewpoint

280 Group

OK, well, besides transitioning to Agile for product management. Without the structure and discipline of looking at the issue through a product management lens, the results can be an unruly concoction of patchwork technology that is often more expensive to maintain than the value they create.

Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

Mark43 is on a mission to bring public safety data management into the 21st century. To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management.

Persuasion Tips For Product Managers

The Secret PM Handbook

After a few well-received presentations to senior executives, a few colleagues at my new company asked me, based on the positive effect I got, “Can you give us some tips on persuasion?”. In addition, I have been doing product management for years and I wrote a book on it.

Tools to Help Product Managers Think Strategically and Commercially

Mind the Product

This first post covers Positioning Documents, which I bought to Onfido from Pragmatic Marketing training, and Line of Business Meetings, which Kevin brought with him. The Positioning Document and Line of Business meeting act as communication devices. Positioning Document.

Would-Be Product Manager’s Instruction Manual

Product Management Unpacked

People often describe a product manager as “CEO of the Product.” This sounds appealing, but the reality is that product managers don’t have a CEO’s level of authority over everyone who contributes to making a product successful. Develop and manage the product road map.

Managing Product Teams for Success

Product Talk

I’ve been thinking about the challenges of managing product teams by outcomes. Managers struggle with teams asking to be left alone to achieve their outcome because the teams don’t have a history of delivering on outcomes. The Power of Managing Product Teams by Outcomes.

Using a Non-Revenue North Star Metric

Speaker: Ashley Carroll, Partner, Social Capital

If you're serious about making meaningful change to your product management decisions that translates to positive change to your shipped products, register today. In this session, we’ll look beyond revenue as the primary metric in product analytics.

Developing Product Management Confidence

bpma ProductHub

It’s the expectation of a positive outcome”. These words couldn’t be more relevant to product management. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? Product Management Product Marketing Product Strategy

Sales Presentation Techniques That Improve Discovery

Proficientz – Product Management University

Product Management Playbook Positioning & Sales EnablementThere are many cases where salespeople are forced into giving presentations before adequate discovery has been completed.

Five Steps to Solutions-Driven Product Management

Proficientz – Product Management University

Here’s what makes solutions-driven product management such a challenge. Define the obstacles each product can eliminate and position, market and sell them under one umbrella – the customer goal. Data security solutions for banks…customer service solutions for telecom…document management solutions for healthcare…you get the picture. Product Management Playbook Market & Customer Insights Positioning & Sales Enablement Strategy & Product Planning

The Simple Definition of Product Portfolio Management

Proficientz – Product Management University

Here’s the simplest definition of product portfolio management and it involves three simple concepts: First, the entire product management team has to align behind a common view of the customer organization (from the top down) without any product bias. Product Management 2.0

Why “Build or Buy?” Is the Wrong Question for Analytics

At the same time, product managers are responding to. development of components, project management. position of either rejecting your users’ needs or ripping out. WHY “BUILD OR BUY?” IS THE WRONG QUESTION FOR ANALYTICS Introduction.1 When to Build Your Own Analytics.

Today’s Product Manager vs. 20 Years Ago | Great Sales Discovery | Avoiding Buyer’s Remorse Acquisitions

Proficientz – Product Management University

The B2B Product Manager Magazine July 2018 is now available. On the product management side of the house, we look back 20 years to examine how the persona of the product manager has evolved and what it means for today’s product managers. In This Issue: Blog: High-Octane Product Management. Do Some Tactical Product Management Before Your Next Strategic Acquisition. In the Trenches FAQs: For Inquiring Product Management Minds.

The Universal Product Management Framework: 3 Questions and an Org Chart

Proficientz – Product Management University

There’s a universal product management framework that takes product management, product marketing and sales enablement down to the lowest common denominator. Product Portfolio Management and the Rise of the Market Owner Role. The Product Management Career Ladder: Tactical.

Product Success Metrics, Demo Value Themes & The Definition of Successful Product Management

Proficientz – Product Management University

The B2B Product Manager Magazine January 2018 is now available. And lastly, the definition of successful product management. In This Issue: Blog: High-Octane Product Management. In the Trenches FAQs: For Inquiring Product Management Minds. What Defines Successful Product Management? The post Product Success Metrics, Demo Value Themes & The Definition of Successful Product Management appeared first on Product Management University.

Women in Product Management: Louise K. Allen, SVP Product Management and Solutions Marketing at Planview

280 Group

For our next installment of the Women in Product Management Series I interviewed Louise Allen, SVP Product Management and Solutions Marketing at Planview. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into Product Management? Austin has a ton of startups and after I graduated from MBA school, I got at a position at a startup in Marketing. I started gravitating toward Product Management then.

Time in a Product Management Role

The Product Bistro

Recently, I was asked a relatively benign question: “How long should I stay in a Product Management role?” While the person asking it was relatively new in a position and another, more attractive offer is in the works, it caused me to pause and reflect. product management essentialsNot to make light of the young lady’s concern that […].

The Shortest Product Manager Job Ever!

The Accidental Product Manager

The end can come for a product manager when they least expect it Credit: Bill Selak. So here’s a quick question for you: what is the shortest time that you’ve ever worked at a product manager job? The New Product Manager Job. Pretty basic product manager stuff.

Transitioning from Managing Products to Managing Product Managers

ProductPlan

Considering the leap from being a product manager to a leadership role, but not sure what’s involved in managing product managers? The responsibilities of product leadership and the skills required, are very different those of a product manager. Managing product managers can be an exciting and rewarding career. Managing others doesn’t have to be the next step in your product management career. Develop successful product managers.

Where Does Product Management Fit?

Product Management Unpacked

Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult. And while more and more organizations have separated their VP of Marketing and VP of Product Management roles, I am not sure that benefits the company.

The Simple Guide to Product Management

bpma ProductHub

In 2016, Glassdoor identified Product Management as the #8 best job to have in America, with a job score of 4.5 Other jobs on the list included Data Scientist, Tax Manager and HR Manager. For new and aspiring product managers, that can be a challenge.