Top 5 Reasons Your Product Positioning Falls on Deaf Ears

Product Management University

If you create your product positioning in a way that does the exact same thing, your marketing and sales efforts will yield noticeably better results. Effective product positioning boils down to telling your target customers things you know they’d agree with.

Product Positioning vs. Market Positioning: The Key Difference

Product Management University

If you’ve ever asked yourself, What the biggest difference is between product positioning vs. market positioning? In its simplest form, it’s the target audience and the scope of what you’re positioning. The Playbook: Product Positioning.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Create Your Product Positioning Around “THE BIG WHY”

Product Management University

Let’s say you’re a product marketing manager for a payroll solution. You want to create your product positioning in a way that makes your unique value easy for buyers to understand and even easier for your sales team to articulate. Product positioning is where it all begins.

The Power of Product Positioning and the “7 Ps” Marketing Mix

280 Group

PlayStation Classic was designed with far too little consideration into product positioning — the most important point of product marketing — and the blunder in sales was a direct result of this glaring oversight. What is Product Positioning? That’s the power of positioning.

Product Management: Guide to Thriving as a Product Manager

As more organizations move from project to product thinking, Product Managers are occupying increasingly crucial roles. Download this guide to learn tips and strategies that will help you grow into a strong Product Manager and thrive in the position.

The Importance of Product Positioning

280 Group

In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging. Watch the Video Product positioning is one of those topics that Tom finds to be highly misunderstood in the marketplace. The post The Importance of Product Positioning appeared first on 280 Group Product Management.

Positioning for Product Managers

Sachin Rekhi

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors. Positioning ultimately dictates the frame of reference that your customers leverage when evaluating your product. The traditional approach is to develop a positioning statement.

Crafting a Useful Positioning Statement

Actuation Consulting

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product. A Good Positioning Statement Framework. Four Essentials for a Useful Positioning Statement. Other Forms for Your Positioning Statement.

Powerful Product Positioning: Follow These Three Rules

Product Management University

Powerful product positioning usually boils down to the best story, which is not always the best product. Great positioning is centered on the aspirations of your target customers and why those aspirations are so important to their success. The post Powerful Product Positioning: Follow These Three Rules appeared first on Proficientz. Product Management Playbook Positioning & Sales Enablement

Top 10: Why Salespeople Don’t Use Corporate Positioning Decks

Product Management University

Directly from many salespeople (clients) over the past 20 years, here are the most popular responses (in no particular order) to the question, “Why don’t you use the corporate positioning deck? “All about us” positioning is a monologue, not a conversation.

Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

Mark43 is on a mission to bring public safety data management into the 21st century. To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management.

Product Positioning Tip 6 of 7: Structuring a Positioning Presentation

Product Management University

Sign up for The Art & Science of Positioning Solutions. Product Positioning Tip 5 of 7: Include Emotion. Product Positioning Tip 4 of 7: “Net It Out” Value Themes for Greater Simplicity. Product Positioning Tip 3 of 7: Verbalizing a Product Overview in 30 Seconds. Product Positioning Tip 2 of 7: Creating Headlines That Hook. Product Positioning Tip 1 of 7: Use Results to Communicate Differentiation. Product Management Playbook

How to Position Yourself as a Strong Product Manager From the Get-Go: Part 2

The Product Coalition

Part 2: How to read and choose the right data to accelerate your position as a valuable product manager Continue reading on Product Coalition ». north-star-metric data-visualization metrics learning product-management

Positioning Technical Features to Sound Simple

Product Management University

Our product is very unique technically, but we’re having trouble positioning technical features in non-technical terms. The biggest mistake most people make when they try to position technical features is that they try to explain HOW they work. Positioning is 80% about WHO, WHAT & WHY. The post Positioning Technical Features to Sound Simple appeared first on Proficientz. In The Trenches Positioning & Sales Enablement

How to develop a positive mental health culture as a product leader

Mind the Product

How can product leaders develop a positive mental health culture to ensure that their teams are supported and performing at their best? [.] Read more » The post How to develop a positive mental health culture as a product leader appeared first on Mind the Product.

Six New Year Resolutions for Product Managers

It’s 2021, a new year, a new hope. Find out how ProdPad’s six New Year Resolutions for product managers will help you make positive changes for the way you think about product management as a practice and for how you do your job.

Five Steps to Positioning Your Product

Mind the Product

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product? You’ll still have to answer questions such as whether the person you sell to is a manager or somebody involved in daily execution.

Sales, Positioning and the Nobody Zone

Product Management University

” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. This stage is where your company messaging and solution positioning can fully engage buyers or push them away. This is where good positioning pays huge dividends because your sales and marketing materials speak the buyer’s language before the issues have been formally discussed. Blog Positioning & Sales Enablement

Product Positioning Tip 5 of 7: Include Emotion

Product Management University

The Playbook : The #1 rule of positioning is that it has to reflect the customer’s mindset. Interesting, emotional and credible positioning is a delicate balance. Sign up for The Art & Science of Positioning Solutions. Product Positioning Tip 4 of 7: “Net It Out” Value Themes for Greater Simplicity. Product Positioning Tip 3 of 7: Verbalizing a Product Overview in 30 Seconds. Product Positioning Tip 2 of 7: Creating Headlines That Hook.

Product Positioning: Overcoming Seven Obstacles to a Great Value Story

Product Management University

Here’s an example of product positioning at its finest. Product knowledge is a big fat handicap when it comes to positioning value because it forces you to overthink everything. As product managers and product marketers, all you have to do is bring their vision of success to life with your positioning and you’ve got a winner. Here are seven common obstacles and a few simple remedies that’ll help you create great product positioning.

The Importance of Having Strong Decision Agility in Your Product Development Process

Speaker: Emily Tate, Managing Director at Mind the Product

In this talk, Emily Tate, Managing Director at Mind the Product will unpack how we can quickly make deeply-researched decisions on multiple topics that will positively influence your product development process.

Is It Easier to Position Products You Haven’t Built Yet?

Product Management University

I noticed a strange trend early in my product management career. People in marketing, sales and even on our product teams could position products we hadn’t built yet and do it with remarkable clarity. We weren’t nearly as good positioning products we already had.

The positive effects of the pandemic on UXR

StudioTeam

As the value of research becomes more evident to company management, UXRs are charged with more responsibility. I feel that we have become sort of a best practice to other teams at the company on how to work well cross-functions with IT, sales, and project managers.

UX 84

Struggling with product positioning? Try product diagram framework

NextBigWhat

One neat positioning trick that most companies don’t take advantage of is a good product diagram. A good product diagram can be a powerful positioning asset. It can position your company, your product, and also – if you are getting really fancy – your competitors.

A Positive Customer Survey for More Referrals? The Supreme Guide

Usersnap

They can provide positive feedback in the survey, and ultimately give you a great referral. The position of each customer is then known by segmenting the respondents into 3 groups ( detractors, neutrals, and promoters ). The post A Positive Customer Survey for More Referrals?

Building Product to Enhance Customer Support: The Key to Customer Retention in an E-commerce Business

Speaker: Bhavana Angadi, Senior Product Manager at Hopscotch (Demand & Growth) | Former Product Manager at Bigbasket

Join Bhavana Angadi, Senior Product Manager at Hopscotch, as she details the best way to increase customer retention.

The Art of Positive Confrontation

The Product Coalition

“ -That’s the feeling a positive facilitator has… Continue reading on ProductCoalition.com ». leadership software-engineering scrum project-management product-management“Looks like this isn’t working. This sort of thing happens.

Who Should Own Product Positioning?

Pragmatic Marketing

Product positioning is a key element of product management. Positioning documents will define your product category, the problems it solves and the personas it serves. Lately I’ve been thinking and talking about a new binary model for role definition: Product leaders (that is, product managers and product marketing managers) own problems; development and marketing teams own solutions. So how does this model impact product positioning ?

How to Position Yourself as a Strong Product Manager From the Get-Go: Part 3

The Product Coalition

culture values product-management team teamworkGo beyond communication: have a strong collaboration Continue reading on Product Coalition ».

Product Positioning Tip 7 of 7: Making Product Deficiencies No So Deficient

Product Management University

But in the end, those deficiencies weren’t enough to sway your decision because all the positives together far outweighed a few things that weren’t ideal. That’s the beauty of positioning solutions. That’s the beauty of positioning solutions. You’re taking the focus away from each product and positioning your organization’s ability to make customers more successful than the competition at things that are critical to their business.

How to Get Promoted – Climbing the Product Management Ranks

Leverage the report now to increase your earning potential and accelerate your career as a Product Professional.

Obviously Awesome: Positioning Your Product – April Dunford on The Product Experience

Mind the Product

April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. In this episode, sponsored by Amplitude , listen to learn about: * What positioning is. *

Product Positioning Tip 4 of 7: “Net It Out” Value Themes for Greater Simplicity

Product Management University

Imagine that your positioning is so clear and so simple that it doesn’t require anyone to think. The Playbook : Your first step to the positioning promised land is creating “net it out” value themes, simple umbrella phrases that mirror the aspirations of your target customers. Sign up for The Art & Science of Positioning Solutions. Product Management Playbook Positioning & Sales Enablement

How to Position Yourself as a Strong Product Manager From the Get-Go

The Product Coalition

value-proposition product-development user-experience product-management learningThree blog posts to share what I wished I knew when starting out in my Product journey. Providing insights and tips & tricks to get your… Continue reading on Product Coalition ».

Product Positioning Tip 2 of 7: Creating Headlines That Hook

Product Management University

Sign up for The Art & Science of Positioning Solutions. The post Product Positioning Tip 2 of 7: Creating Headlines That Hook appeared first on Proficientz. Product Management PlaybookWeb pages, literature, booth signage, presentations, email campaigns and the list goes on. They all need great headlines to hook your target audience.

How Product Managers Can Define a Product Vision to Guide Their Team

Speaker: Christian Bonilla, VP of Product Management at UserTesting

Join Christian Bonilla, VP of Product at UserTesting, as he reveals tips for taking ownership of the product vision to guide the development process. He will discuss how a strong product vision informs your strategy and roadmap, common traps to avoid, share real-life examples, and show ways to reinforce the product vision into your team’s day to day.

3 Creative Ways to Learn New B2B Skills for Product Management, Product Marketing and Product Demos

Product Management University

Here are three creative ways to up-level the B2B value skills of your Product Management, Product Marketing and Product Demo teams and get them certified. . Product Management Course Product Marketing Course Product Demo Course.

Demo 130

Product Positioning Tip 1 of 7: Use Results to Communicate Differentiation

Product Management University

You want that differentiation to play a starring role in your product positioning. Sign up for The Art & Science of Positioning Solutions. The post Product Positioning Tip 1 of 7: Use Results to Communicate Differentiation appeared first on Proficientz. Product Management PlaybookYour products do some great things that competitors can’t touch. Awesome! Here’s the tough part. Our default m.o. is to explain “how” it’s different.

Top 6 Product Positioning Examples to Inspire Your SaaS in 2022

Userpilot

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. What is product positioning? Why is product positioning important?

How Product Management & Product Marketing Lead From a Position of Strength

Product Management University

That brings us to the subject of influence among product management and product marketing teams. And that market knowledge is the key to leading from a position of strength. What if product management and product marketing were more knowledgeable on the market collectively than all other disciplines combined? Product vision and strategic investment priorities (crafted and presented by product management) would get everyone pumped, including senior executives.

Using a Non-Revenue North Star Metric

Speaker: Ashley Carroll, Partner, Social Capital

In this session, we’ll look beyond revenue as the primary metric in product analytics. What other metrics are applicable as your north-star, and how do you establish reliable data sources? By taking an experimental approach to your KPIs, you’ll establish more useful analytics that reduce churn in the long term.