Obviously Awesome: Positioning Your Product – April Dunford on The Product Experience

Mind the Product

April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. In this episode, sponsored by Amplitude , listen to learn about: * What positioning is. *

Five Steps to Positioning Your Product

Mind the Product

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product? You’ll still have to answer questions such as whether the person you sell to is a manager or somebody involved in daily execution.

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Product Positioning Tip 6 of 7: Structuring a Positioning Presentation

Proficientz

Sign up for The Art & Science of Positioning Solutions. Product Positioning Tip 5 of 7: Include Emotion. Product Positioning Tip 4 of 7: “Net It Out” Value Themes for Greater Simplicity. Product Positioning Tip 3 of 7: Verbalizing a Product Overview in 30 Seconds. Product Positioning Tip 2 of 7: Creating Headlines That Hook. Product Positioning Tip 1 of 7: Use Results to Communicate Differentiation. Product Management Playbook

Sales, Positioning and the Nobody Zone

Proficientz

” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. This stage is where your company messaging and solution positioning can fully engage buyers or push them away.

5 Early Indicators Your Embedded Analytics Will Fail

positive ROI,” writes Anne Moxie in a Nucleus Research. application admins say it’s a pain to manage security settings in two different places.” Updating your application’s dashboards and reporting features. may feel optional—until suddenly it’s not. Watch for these 5 signs.

The Importance of Product Positioning

280 Group

In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging. Watch the Video Product positioning is one of those topics that Tom finds to be highly misunderstood in the marketplace. The post The Importance of Product Positioning appeared first on 280 Group Product Management.

Product Positioning Tip 5 of 7: Include Emotion

Proficientz

The Playbook : The #1 rule of positioning is that it has to reflect the customer’s mindset. Interesting, emotional and credible positioning is a delicate balance. Sign up for The Art & Science of Positioning Solutions. Product Positioning Tip 4 of 7: “Net It Out” Value Themes for Greater Simplicity. Product Positioning Tip 3 of 7: Verbalizing a Product Overview in 30 Seconds. Product Positioning Tip 2 of 7: Creating Headlines That Hook.

Crafting a Useful Positioning Statement

Actuation Consulting

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product. A Good Positioning Statement Framework. Four Essentials for a Useful Positioning Statement. Other Forms for Your Positioning Statement.

Product Positioning: Overcoming Seven Obstacles to a Great Value Story

Proficientz

Here’s an example of product positioning at its finest. Product knowledge is a big fat handicap when it comes to positioning value because it forces you to overthink everything. As product managers and product marketers, all you have to do is bring their vision of success to life with your positioning and you’ve got a winner. Here are seven common obstacles and a few simple remedies that’ll help you create great product positioning.

Positioning for Product Managers

Sachin Rekhi

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors. Positioning ultimately dictates the frame of reference that your customers leverage when evaluating your product. The traditional approach is to develop a positioning statement.

Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

Mark43 is on a mission to bring public safety data management into the 21st century. To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management.

Is It Easier to Position Products You Haven’t Built Yet?

Proficientz

I noticed a strange trend early in my product management career. People in marketing, sales and even on our product teams could position products we hadn’t built yet and do it with remarkable clarity. We weren’t nearly as good positioning products we already had. If You’re Going to Position Products… I think the moral of the story is this, whether you have products or not. Product Positioning Tip 3 of 7: Verbalizing a Product Overview in 30 Seconds.

Product Positioning Tip 7 of 7: Making Product Deficiencies No So Deficient

Proficientz

But in the end, those deficiencies weren’t enough to sway your decision because all the positives together far outweighed a few things that weren’t ideal. That’s the beauty of positioning solutions. That’s the beauty of positioning solutions. You’re taking the focus away from each product and positioning your organization’s ability to make customers more successful than the competition at things that are critical to their business.

Product Positioning Tip 4 of 7: “Net It Out” Value Themes for Greater Simplicity

Proficientz

Imagine that your positioning is so clear and so simple that it doesn’t require anyone to think. The Playbook : Your first step to the positioning promised land is creating “net it out” value themes, simple umbrella phrases that mirror the aspirations of your target customers. Sign up for The Art & Science of Positioning Solutions. Product Management Playbook Positioning & Sales Enablement

The Art of Positive Confrontation

The Product Coalition

“ -That’s the feeling a positive facilitator has… Continue reading on ProductCoalition.com ». leadership software-engineering scrum project-management product-management“Looks like this isn’t working. This sort of thing happens. I need to try something else.“

Using a Non-Revenue North Star Metric

Speaker: Ashley Carroll, Partner, Social Capital

In this session, we’ll look beyond revenue as the primary metric in product analytics. What other metrics are applicable as your north-star, and how do you establish reliable data sources? By taking an experimental approach to your KPIs, you’ll establish more useful analytics that reduce churn in the long term.

Who Should Own Product Positioning?

Pragmatic Marketing

Product positioning is a key element of product management. Positioning documents will define your product category, the problems it solves and the personas it serves. Lately I’ve been thinking and talking about a new binary model for role definition: Product leaders (that is, product managers and product marketing managers) own problems; development and marketing teams own solutions. So how does this model impact product positioning ?

Product Positioning Tip 2 of 7: Creating Headlines That Hook

Proficientz

Sign up for The Art & Science of Positioning Solutions. The post Product Positioning Tip 2 of 7: Creating Headlines That Hook appeared first on Proficientz. Product Management PlaybookWeb pages, literature, booth signage, presentations, email campaigns and the list goes on. They all need great headlines to hook your target audience.

How Product Management & Product Marketing Lead From a Position of Strength

Proficientz

That brings us to the subject of influence among product management and product marketing teams. And that market knowledge is the key to leading from a position of strength. What if product management and product marketing were more knowledgeable on the market collectively than all other disciplines combined? Product vision and strategic investment priorities (crafted and presented by product management) would get everyone pumped, including senior executives.

6 Product Positioning Strategies Misconceptions in a SaaS Business (and What You Can Do About Them)

Userpilot

When I started my first business 6 years ago (which has miraculously survived until this day) I didn’t even have a clue what “market or product positioning or product positioning strategies” were. They fail to position themselves on the market clearly and instead of creating their own ‘blue ocean’ (if you haven’t read ‘The Blue Ocean Strategy’ – you should!) – and, as a result – often fail to sell a great product.

Building Products for Positive Social Impact with Divya Dhar

PMLesson's Ace the PM Interview

We talk to Divya Dhar an Exponent alumni, on her diverse journey from being a doctor to founding non-profits and most recently a stint in product management. Q: Could you talk a little bit about your transition from a doctor to a n entrepreneur and a product manager?

Product Positioning Tip 1 of 7: Use Results to Communicate Differentiation

Proficientz

You want that differentiation to play a starring role in your product positioning. Sign up for The Art & Science of Positioning Solutions. The post Product Positioning Tip 1 of 7: Use Results to Communicate Differentiation appeared first on Proficientz. Product Management PlaybookYour products do some great things that competitors can’t touch. Awesome! Here’s the tough part. Our default m.o. is to explain “how” it’s different.

Product Positioning Tip 3 of 7: Verbalizing a Product Overview in 30 Seconds

Proficientz

Classic “elevator pitch” positioning statements aren’t ideal because they’re not conversational. Sign up for The Art & Science of Positioning Solutions. The post Product Positioning Tip 3 of 7: Verbalizing a Product Overview in 30 Seconds appeared first on Proficientz. Product Management PlaybookSomeone walks into your booth at a tradeshow and asks you for an overview of Product X.

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

I Took 1 Million Steps to Stay Positive Through Zoom Quarantine

Gainsight

She recently posted about managing “Zoom fatigue,” which prompted me to share what I’ve done to cope with 2020. The post I Took 1 Million Steps to Stay Positive Through Zoom Quarantine appeared first on Customer Success and Product Experience Software | Gainsight.

A positioning process that builds consensus

Messages that Matter

One of the most important goals of the positioning process I teach is to foster buy-in and consensus to the message strategy you create. You can achieve buy-in and consensus by involving as many stakeholders as is practical throughout the process and getting management approval at the end. PositioningThe best way to converge on the […].

Stress-Out Your Buyers (a little) For More Effective Product Positioning

Proficientz

Effective product positioning comes in many forms. For more effective product positioning, your bold headings, titles, themes, and leading statements should be something that every buyer would agree with, and worded in a way that causes buyers to relive their biggest headaches. What manager doesn’t have this issue? A short sentence explaining why each issue occurs enhances your credibility and offers the perfect setup to position your solution.

B2B Product Manager Magazine August 2020

Proficientz

The B2B Product Manager August 2020. The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. There’s one key strategic part of product management that got lost in the agile shuffle. Enjoy the B2B Product Manager August 2020 issue. Blog: High-Octane Product Management. One Critical Part of Product Management That Got Lost in Agile Development. Product Management Playbook.

B2B Product Manager Magazine July 2020

Proficientz

The B2B Product Manager July 2020. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. We’re also serving up helpful tips on delivering more valuable product integration, a simple recipe for business requirements, positioning and product demos. Enjoy the B2B Product Manager July 2020 issue. Blog: High-Octane Product Management.

B2B Product Manager June 2020

Proficientz

The B2B Product Manager Magazine June 2020. Enjoy The B2B Product Manager Magazine June Issue and see how “learning at the point of need” can accelerate the growth of your company and your career. Blog: High-Octane Product Management. “PRODUCT” Market Analysis vs. “SOLUTIONS” Market Analysis: 3 Key Differences That Impact Products and Positioning. Product Management Playbook.

B2B 100

How to Write & Format Your Resume For a Product Manager Position

The Product Coalition

Un)fortunately, Product Management is not really an entry-level job. Sure, there are some junior positions out there that can be reached with a few months’ experience and a prestigious certification. However, most of the time professionals who undertake the transition aim to build the following story with their resume: their gradual acquisition of product skills across different positions and functions. Resume Fails: Where Not to Begin Product Management is a popular career.

Dear Strategy: 049 Positioning Yourself in a Red Ocean

Dear Strategy

On this week’s episode, host Bob Caporale, President of the product management and product strategy training company Sequent Learning Networks , answers the following question: Dear Strategy: “Which approach or tool should I use for defining the positioning strategy in a Red Ocean?”. The post Dear Strategy: 049 Positioning Yourself in a Red Ocean appeared first on Dear Strategy Podcast.

B2B Product Manager Magazine November 2018

Proficientz

The B2B Product Manager Magazine November 2018 is now available. As Proficientz begins year 18, our customer success framework for managing, marketing and selling solutions is still the only one of its kind. Blog: High-Octane Product Management. Product Management Playbook.

What is Digital Product Management?

280 Group

Indeed: What is Digital Product Management? Opinions vary, so let us take this space to assert our position, based on training and working with more than 75,000 customers in 120 countries, over 20+ years. Today’s Mainstream Product Manager. 280 Group and Product Management.

Tools to Help Product Managers Think Strategically and Commercially

Mind the Product

This first post covers Positioning Documents, which I bought to Onfido from Pragmatic Marketing training, and Line of Business Meetings, which Kevin brought with him. The Positioning Document and Line of Business meeting act as communication devices. Positioning Document.

B2B Product Manager Magazine April 2019

Proficientz

The B2B Product Manager Magazine April 2019 is now available. If your perception of portfolio management is that it’s more advanced or involved than traditional product management, it may be time to reconsider. This month we focus on the upside of adopting a portfolio approach to product management and the strategic value it brings to your organization as well as your customers. Blog: High-Octane Product Management. Product Management Playbook.

B2B Product Manager Magazine December 2018

Proficientz

The B2B Product Manager Magazine December 2018 is now available. If that theme resonates, a portfolio approach to managing, marketing and selling your products is the key to success. Blog: High-Octane Product Management. Product Management Playbook. How to Get More Product Management From Your Product Managers. In the Trenches FAQs: For Inquiring Product Management Minds. How do You Position Technical Features to Sound Simple?

Leaving a Job? 5 Keys to Leaving a Positive Last Impression

ProductPlan

5 Ways to Leave a Company with a Positive Last Impression. ProductPlan, for example, offers a solution used by thousands of marketers, product managers, and IT managers. customer success managers or account executives) is entirely within the realm of possibility. 5 Keys to Leaving a Positive Last Impression appeared first on.

Positioning For Growth: How To Make Complex Products Obviously Awesome | April Dunford, Ambient Strategy | BoS USA 2019

Business of Software Conference

In this BoS Talk April shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. Positioning. So positioning is not the same thing as messaging. There’s positioning.