Product Management University
FEBRUARY 22, 2023
Product management is one of the hottest careers in high-tech right now with tremendous career growth. If you’re considering a career in this industry, you’ll need to know exactly what will be expected of you as a product manager. What Does a Product Management Career Path Look Like?
Product Management University
MARCH 1, 2021
If you’ve ever asked yourself, What the biggest difference is between product positioning vs. market positioning? In its simplest form, it’s the target audience and the scope of what you’re positioning. The Playbook: Product Positioning.
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Product Management University
SEPTEMBER 7, 2022
If you create your product positioning in a way that does the exact same thing, your marketing and sales efforts will yield noticeably better results. Effective product positioning boils down to telling your target customers things you know they’d agree with.
The Product Coalition
DECEMBER 12, 2022
Perceptual Mapping is perhaps one of my favourite competitive analysis and Product Positioning tools. product-management ux agile product-positioning startupContinue reading on Product Coalition ».
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As more organizations move from project to product thinking, Product Managers are occupying increasingly crucial roles. Download this guide to learn tips and strategies that will help you grow into a strong Product Manager and thrive in the position.
280 Group
SEPTEMBER 16, 2021
PlayStation Classic was designed with far too little consideration into product positioning — the most important point of product marketing — and the blunder in sales was a direct result of this glaring oversight. What is Product Positioning? That’s the power of positioning.
The Product Coalition
FEBRUARY 12, 2023
What you can do to create a differentiated product Continue reading on Product Coalition » product-management product-design product-development product-strategy
Product Management University
MARCH 14, 2023
Today, Product Management University announced the availability of its Customer Outcome Framework for B2B. When product management, product marketing, sales and customer success teams are problem-focused, they all see the customer through a different lens. One View of the Customer.
Sachin Rekhi
AUGUST 7, 2019
Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors. Positioning ultimately dictates the frame of reference that your customers leverage when evaluating your product. The traditional approach is to develop a positioning statement.
Product Management University
AUGUST 7, 2022
Let’s say you’re a product marketing manager for a payroll solution. You want to create your product positioning in a way that makes your unique value easy for buyers to understand and even easier for your sales team to articulate. Product positioning is where it all begins.
Speaker: Richard Cheng, Associate Product Manager, Mark43
Mark43 is on a mission to bring public safety data management into the 21st century. To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management.
Actuation Consulting
FEBRUARY 25, 2019
A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product. A Good Positioning Statement Framework. Four Essentials for a Useful Positioning Statement. Other Forms for Your Positioning Statement.
The Product Coalition
JULY 11, 2022
It’s time to perk up the product management industry by redoing Blackalicious’ most popular song, “Alphabet Aerobics”. Product management glossary For those finding some new Product Management terms, check my Product Management Glossary.
Product Management University
JANUARY 18, 2019
Powerful product positioning usually boils down to the best story, which is not always the best product. Great positioning is centered on the aspirations of your target customers and why those aspirations are so important to their success. The post Powerful Product Positioning: Follow These Three Rules appeared first on Proficientz. Product Management Playbook Positioning & Sales Enablement
The Product Coalition
OCTOBER 26, 2021
Part 2: How to read and choose the right data to accelerate your position as a valuable product manager Continue reading on Product Coalition ». north-star-metric data-visualization metrics learning product-management
Advertiser: Prodpad
It’s 2021, a new year, a new hope. Find out how ProdPad’s six New Year Resolutions for product managers will help you make positive changes for the way you think about product management as a practice and for how you do your job.
Product Management University
OCTOBER 10, 2019
Sign up for The Art & Science of Positioning Solutions. Product Positioning Tip 5 of 7: Include Emotion. Product Positioning Tip 4 of 7: “Net It Out” Value Themes for Greater Simplicity. Product Positioning Tip 3 of 7: Verbalizing a Product Overview in 30 Seconds. Product Positioning Tip 2 of 7: Creating Headlines That Hook. Product Positioning Tip 1 of 7: Use Results to Communicate Differentiation. Product Management Playbook
Product Management University
NOVEMBER 2, 2021
Directly from many salespeople (clients) over the past 20 years, here are the most popular responses (in no particular order) to the question, “Why don’t you use the corporate positioning deck? “All about us” positioning is a monologue, not a conversation.
Mind the Product
OCTOBER 11, 2019
If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product? You’ll still have to answer questions such as whether the person you sell to is a manager or somebody involved in daily execution.
Mind the Product
APRIL 25, 2022
How can product leaders develop a positive mental health culture to ensure that their teams are supported and performing at their best? [.] Read more » The post How to develop a positive mental health culture as a product leader appeared first on Mind the Product.
Speaker: Emily Tate, Managing Director at Mind the Product
In this talk, Emily Tate, Managing Director at Mind the Product will unpack how we can quickly make deeply-researched decisions on multiple topics that will positively influence your product development process.
StudioTeam
OCTOBER 9, 2021
As the value of research becomes more evident to company management, UXRs are charged with more responsibility. I feel that we have become sort of a best practice to other teams at the company on how to work well cross-functions with IT, sales, and project managers.
Product Management University
DECEMBER 6, 2018
Our product is very unique technically, but we’re having trouble positioning technical features in non-technical terms. The biggest mistake most people make when they try to position technical features is that they try to explain HOW they work. Positioning is 80% about WHO, WHAT & WHY. The post Positioning Technical Features to Sound Simple appeared first on Proficientz. In The Trenches Positioning & Sales Enablement
Product Management University
SEPTEMBER 24, 2019
Here’s an example of product positioning at its finest. Product knowledge is a big fat handicap when it comes to positioning value because it forces you to overthink everything. As product managers and product marketers, all you have to do is bring their vision of success to life with your positioning and you’ve got a winner. Here are seven common obstacles and a few simple remedies that’ll help you create great product positioning.
Product Management University
NOVEMBER 13, 2018
” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. This stage is where your company messaging and solution positioning can fully engage buyers or push them away. This is where good positioning pays huge dividends because your sales and marketing materials speak the buyer’s language before the issues have been formally discussed. Blog Positioning & Sales Enablement
Speaker: Bhavana Angadi, Senior Product Manager at Hopscotch (Demand & Growth) | Former Product Manager at Bigbasket
Join Bhavana Angadi, Senior Product Manager at Hopscotch, as she details the best way to increase customer retention.
Product Management University
OCTOBER 7, 2019
The Playbook : The #1 rule of positioning is that it has to reflect the customer’s mindset. Interesting, emotional and credible positioning is a delicate balance. Sign up for The Art & Science of Positioning Solutions. Product Positioning Tip 4 of 7: “Net It Out” Value Themes for Greater Simplicity. Product Positioning Tip 3 of 7: Verbalizing a Product Overview in 30 Seconds. Product Positioning Tip 2 of 7: Creating Headlines That Hook.
Product Management University
MARCH 9, 2020
I noticed a strange trend early in my product management career. People in marketing, sales and even on our product teams could position products we hadn’t built yet and do it with remarkable clarity. We weren’t nearly as good positioning products we already had.
Usersnap
OCTOBER 21, 2021
They can provide positive feedback in the survey, and ultimately give you a great referral. The position of each customer is then known by segmenting the respondents into 3 groups ( detractors, neutrals, and promoters ). The post A Positive Customer Survey for More Referrals?
The Product Coalition
NOVEMBER 11, 2021
culture values product-management team teamworkGo beyond communication: have a strong collaboration Continue reading on Product Coalition ».
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Leverage the report now to increase your earning potential and accelerate your career as a Product Professional.
The Product Coalition
FEBRUARY 29, 2020
“ -That’s the feeling a positive facilitator has… Continue reading on ProductCoalition.com ». leadership software-engineering scrum project-management product-management“Looks like this isn’t working. This sort of thing happens.
Pragmatic Marketing
JUNE 12, 2018
Product positioning is a key element of product management. Positioning documents will define your product category, the problems it solves and the personas it serves. Lately I’ve been thinking and talking about a new binary model for role definition: Product leaders (that is, product managers and product marketing managers) own problems; development and marketing teams own solutions. So how does this model impact product positioning ?
Mind the Product
SEPTEMBER 1, 2020
April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. In this episode, sponsored by Amplitude , listen to learn about: * What positioning is. *
The Product Coalition
OCTOBER 21, 2021
value-proposition product-development user-experience product-management learningThree blog posts to share what I wished I knew when starting out in my Product journey. Providing insights and tips & tricks to get your… Continue reading on Product Coalition ».
Speaker: Christian Bonilla, VP of Product Management at UserTesting
Join Christian Bonilla, VP of Product at UserTesting, as he reveals tips for taking ownership of the product vision to guide the development process. He will discuss how a strong product vision informs your strategy and roadmap, common traps to avoid, share real-life examples, and show ways to reinforce the product vision into your team’s day to day.
Product Management University
OCTOBER 14, 2019
But in the end, those deficiencies weren’t enough to sway your decision because all the positives together far outweighed a few things that weren’t ideal. That’s the beauty of positioning solutions. That’s the beauty of positioning solutions. You’re taking the focus away from each product and positioning your organization’s ability to make customers more successful than the competition at things that are critical to their business.
Product Management University
OCTOBER 3, 2019
Imagine that your positioning is so clear and so simple that it doesn’t require anyone to think. The Playbook : Your first step to the positioning promised land is creating “net it out” value themes, simple umbrella phrases that mirror the aspirations of your target customers. Sign up for The Art & Science of Positioning Solutions. Product Management Playbook Positioning & Sales Enablement
Product Management University
SEPTEMBER 30, 2019
You want that differentiation to play a starring role in your product positioning. Sign up for The Art & Science of Positioning Solutions. The post Product Positioning Tip 1 of 7: Use Results to Communicate Differentiation appeared first on Proficientz. Product Management PlaybookYour products do some great things that competitors can’t touch. Awesome! Here’s the tough part. Our default m.o. is to explain “how” it’s different.
Product Management University
MARCH 15, 2023
Don’t sweat it, product manager purists. Building a product management organization in this manner gets you into your dream job, the strategic product management role you’ve always wanted, and your new title reflects your actual responsibilities. Product Management
Speaker: Ashley Carroll, Partner, Social Capital
In this session, we’ll look beyond revenue as the primary metric in product analytics. What other metrics are applicable as your north-star, and how do you establish reliable data sources? By taking an experimental approach to your KPIs, you’ll establish more useful analytics that reduce churn in the long term.
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