The Product Guy

SEPTEMBER 27, 2016

In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting User Research”. We are always looking for more product mentors from all around the world. About The Product Mentor. Jordan Bergtraum VP Product Management, ServiceChannel.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

BrainMates

JULY 23, 2023

Product Management in the Age of Generative AI By MARTIN NORTH It might be a cliché, but the one constant in product management is that nothing is ever constant. If product managers are still required in the future, the teams within which they work and the roles they play will be vastly different.

Generative AI 52

Generative AI Research Software Product Research Data Visualization 52

Userpilot

JULY 20, 2021

The best SaaS teams in the world are using one simple and proven process as a guiding light : customer research. Let me guide you through the brass tacks of the only, may I say, “growth hack” that can safely lead your product to success. Yet Growth Marketing and Product Growth is not where I started.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

Userpilot

OCTOBER 21, 2022

What product management best practices can help you build valuable and delightful products for your customers? Whether you’re an aspiring product manager or an already established product professional, our list will help you reflect on your processes and hopefully improve them. Check out our list!

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75

Userpilot

JANUARY 14, 2023

What is product success? What can product managers do to improve their chances of building successful products? How can they measure that their product is on a path to success? Successful SaaS products satisfy user needs and realize organizational business goals. What is product success in SaaS?

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Intercom, Inc.

NOVEMBER 3, 2022

Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams. It’s a lot easier to manage shifts, schedules, and workloads if that orchestration gets built from the start. There had to be a simpler, smarter way to tackle the problem. Natasha: It really is.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Userpilot

FEBRUARY 25, 2024

In the article, we show you how to identify and reduce customer friction in your SaaS product to boost product engagement. TL;DR Customer friction is the obstacles that customers face on their journey with the product. Want to learn how Userpilot can help your SaaS combat customer friction? Book the demo!

Data Visualization 104

Data Visualization Analytic Tools Research Software User Friction 104

Userpilot

JULY 17, 2023

How to choose the right product team structure for your SaaS? We also look at: Responsibilities of product teams Key roles you may want to include Different ways to structure your team Examples of different structures Let’s get right to it! Userpilot is a growth platform with advanced feedback and analytics functionality.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

Userpilot

NOVEMBER 19, 2022

What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. What does it involve and what are its benefits?

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Roman Pichler

AUGUST 11, 2020

The overall example I use to illustrate the mistakes is a healthy eating app that helps its users improve their eating habits and live more healthily. Vision Captures Product Idea or Business Objective. Examples : “Offer a weight loss mobile app”, “Become the number one weight loss app provider”.

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Vision User Testing Research Software Product Research 303

Mixpanel

SEPTEMBER 21, 2023

Why wouldn’t the same go for building apps? Kevin Xu is an engineer-turned-product manager with experience at big tech companies like Google and Stripe. So your community was gathering on Reddit and Twitter, but I’m guessing you started to see the product gaps that something like AfterHour could fill?

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

Revulytics

DECEMBER 12, 2019

It is no surprise that we talk a lot about software usage analytics , but I thought it would be interesting to take a look and see what industry analysts are saying, too. The “SaaSification of software” is also leading on-premise software vendors to leverage software usage analytics to drive decisions.

Analytic Tools 70

Analytic Tools Data Visualization Feedback Software Research Software 70

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

OCTOBER 16, 2022

But a minimum delightful product might be new to you and exactly what you need to focus on as a product manager. In this article, we’re going to break down the concepts behind this exciting new concept and specifically focus on how you can implement key lessons in your own SaaS. Well, look no further.

User Testing 111

User Testing Feedback Software Research Software Customer Experience 111

Userpilot

NOVEMBER 23, 2023

Why do product managers need them? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes. It should also give you tools to measure progress. Ready to dive in to learn more?

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

Userpilot

OCTOBER 24, 2022

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! A user persona is a representation of a specific type of user of your product. What is a user persona?

User Testing 98

User Testing Research Software Customer Feedback Feedback Software 98

Userpilot

SEPTEMBER 14, 2023

What customer discovery questions should product managers ask to accurately identify the unsatisfied needs of potential customers and validate ideas? TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs.

Product Research 103

Product Research Customer Feedback Data Visualization User Testing 103

Intercom, Inc.

SEPTEMBER 21, 2022

Suddenly it became increasingly difficult to manage increasing volumes of customers and hang on to those personal relationships. These systems worked by bypassing people, and thus removing the personal nature of business. Poor support tools and tech stacks are slowing teams down. The challenges of customer support today.

Research Software 118

Research Software User Testing Customer Experience Vision 118

Userpilot

NOVEMBER 2, 2022

In this article, we cover: How to define product value and a value-added product. How to measure product value. 10 ways to add value to products in SaaS. TLDR; Product value describes how much your product helps customers achieve a goal or fix an issue. Social proof is a powerful selling tool.

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

The Product Guy

OCTOBER 25, 2016

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. There are a number of ways to look at it but in most situations, market research is the first step.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. What skills do I need as a product marketing manager?

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Product Marketing Technical Review User Testing Marketing 78

Usersnap

SEPTEMBER 12, 2023

In this article, we’ll look at examples of lean pricing surveys, trends of SaaS companies’ pricing changes, and strategic insights from our special guest John Kotowski. We hope to inspire you to be more hands-on and persistent in pricing research and experiments. What is pricing research? What is product monetization?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

SEPTEMBER 4, 2023

In today's PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Tactics include content marketing, SEO, social media, and advertising. Consideration At this stage, prospects research and compare options. Top brands orchestrate journeys seamlessly thanks to technology.

Data Visualization 98

Data Visualization User Testing Analytic Tools Customer Feedback 98

Userpilot

NOVEMBER 14, 2022

What’s product planning? How do you apply your product management skills and knowledge to build a robust product plan? What tools do you have at your disposal? Perform a competitive analysis of the currently available solutions to the user problem. What is NOT product planning. Are you ready?

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Product Research User Testing Research Software Onboarding KPIs 98

The Product Guy

JANUARY 5, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Vikas Batra, lead a conversation around “Emotional Intelligence for Product Managers”. We are always looking for more product mentors from all around the world. About The Product Mentor. Ladislav Bartos Product Manager, Gumtree.com.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

Userpilot

OCTOBER 31, 2022

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. Negative personas accurately portray the users least likely to find value in your product.

Feedback Software 97

Feedback Software User Testing Research Software Data Visualization 97

Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. However it isn’t the only thing, and perhaps a quite overrated approach to achieving SaaS growth. Not only is tracking the competition daunting, it doesn’t ensure the product chiseled and shaped will be used by YOUR user base.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

OCTOBER 13, 2022

What is product parity? How can product managers avoid building parity products? We talk about product parity or brand parity when a brand’s product offers exactly the same functionality as competing products. Product parity also limits your marketing and branding strategies.

Product Research 98

Product Research User Testing Feedback Software Research Software 98

Userpilot

JUNE 20, 2023

Why is product idea validation important? As a product manager, how can you effectively validate ideas and build a successful product that delights users? We look at the process of idea validation and a range of tools and techniques you can leverage to aid the process. What are the key product features?

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Userpilot

SEPTEMBER 11, 2023

It involves market research, goal setting, and the development of your go-to-market strategy. The launch phase, on the other hand, is your time to execute and implement your marketing strategy. Meanwhile, your post-launch phase is about evaluating your launch success and driving sustained product adoption.

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Userpilot

NOVEMBER 21, 2023

More importantly, you will find here 2 different checklists: one for new products and the other for updates or feature releases. We also share some best practices for product managers on how to pull off a successful product launch. To evaluate your in-app messages, use flow analytics. Let’s get right into it!

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Product launches User Testing Product Research Analytic Tools 104

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Address one market segment at a time when developing the message.

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Address one market segment at a time when developing the message.

Messaging 91

Messaging Research Software White Paper User Friction 91

The Product Guy

FEBRUARY 18, 2017

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96