Intercom, Inc.

FEBRUARY 25, 2021

Most businesses design customer experiences from the inside out, based on what is best for the company, when they should be doing the exact opposite. Few people are as passionate about customer experience as Annette, the founder and CEO of consulting firm CX Journey Inc. How to put the “customer” in “customer experience”.

Customer Experience 211

Customer Experience User Friction User Testing Customer Feedback 211

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience.

User Testing 86

User Testing Data Visualization Feedback Software Research Software 86

Lenny Rachitsky

APRIL 9, 2024

As I often do when thinking about a question, I ran a poll on Twitter and LinkedIn asking which core skills of product management folks think are most likely to be impacted/replaced by AI. That sounds a lot like a tool that would be incredibly good at identifying a clever strategy. Think about it—what is AI best at? People stuff!

Data Visualization 119

Data Visualization ChatGPT Research Software Product Management 119

Intercom, Inc.

APRIL 26, 2022

Yes, product and pricing are still important ingredients – but, a great customer experience is the secret sauce (chef’s kiss). Here are 5 ways e-commerce companies can improve their customer experience: Act on customer feedback. Maintain an omnichannel customer experience. Prioritize meaningful customer engagement.

Customer Experience 219

Customer Experience User Testing Customer Feedback Feedback Software 219

Userpilot

FEBRUARY 22, 2024

Great SaaS customer support is the key to keeping your customers happy and satisfied with your product. It powers your customer relationships, enabling you to build lasting connections with customers. This article examines how to create an exceptional customer support strategy.

Feedback Software 74

Feedback Software Analytic Tools Customer Feedback Customer Experience 74

Product Talk

DECEMBER 6, 2023

They keep the team aligned as they manage the messy cycles of continuous discovery. Why does the outcome focus on business value and not customer value? Why can’t you just generate opportunities from what you know about your customers? How do you manage the messiness of the opportunity space over time?

Data Visualization 275

Data Visualization Product Research Analytic Tools Research Software 275

Department of Product

AUGUST 11, 2020

The 5 types of Product Differentiation How to fight your natural instinct to copy others The allure of copying competitors The gravitational pull towards copying competitors is real. The product teams who are able to fight this natural instinct to copy others are the ones who will build truly differentiated offerings.

Differentiation 52

Differentiation Feedback Software Product Research User Testing 52

Userpilot

SEPTEMBER 20, 2022

Are you wondering what the customer development process is? Would you like to know how a product manager can use it to deliver products that customers love? The customer development framework helps teams validate product ideas and build products that solve customers’ problems.

User Testing 93

User Testing Product Research Customer Experience Customer Feedback 93

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? By the end of this article, you’ll better understand B2B marketing, the marketing strategies, and tactics available to you, as well as, how to implement a B2B marketing strategy. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B 91

B2B Feedback Software Product Marketing Customer Experience 91

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

ChatGPT 84

ChatGPT Data Visualization Onboarding KPIs Research Software 84

Userpilot

SEPTEMBER 14, 2023

What customer discovery questions should product managers ask to accurately identify the unsatisfied needs of potential customers and validate ideas? TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs.

Product Research 76

Product Research Customer Feedback Data Visualization User Testing 76

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 80

Feedback Software User Testing Product Research Strategy 80

The Product Coalition

MARCH 24, 2021

Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering. Starting with a niche market ensures focusing on a very specific customer problem and probably little to no competition. As we do not have yet data available from live customers?—?or

User Testing 130

User Testing Research Software User Friction Customer Experience 130

Alchemer Mobile

SEPTEMBER 3, 2020

The data used throughout this post is from anonymized, US-based Apptentive customers’ iOS apps. Almost all of our customers’ apps have experienced a significant change in their DAU due to COVID-19. Here are our top recommendations for Travel and Hospitality brands at this time: Focus on reducing customer churn and boosting loyalty.

Travel 246

Travel Feedback Software Research Software Data Visualization 246

Userpilot

SEPTEMBER 14, 2023

What are the different types of product managers? We also look at the levels of seniority among product managers as well as the skills they need to lead successful teams and build products that delight customers. TL;DR A product manager oversees the entire software product development cycle, from discovery to launch and beyond.

Research Software 85

Research Software Analytic Tools Feedback Software Product Research 85

Userpilot

SEPTEMBER 4, 2023

In today's PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!

Data Visualization 77

Data Visualization User Testing Analytic Tools Customer Feedback 77

The Product Coalition

SEPTEMBER 4, 2023

This spotlight represents your active customers who are reaching out with their feedback and requests. And customer requests are easy to pay attention to; for any mature company, there will be plenty of them. The problem with spotlight vision is that it can lead to a skewed understanding of the customer base as a whole.

User Testing 121

User Testing Customer Feedback Vision Customer Experience 121

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? TL;DR A message map is a document outlining what and how the organization should communicate with customers, aimed at helping teams articulate a clear and consistent message about the product. Let’s get to it! Book the demo!

Messaging 72

Messaging User Testing Research Software Analytic Tools 72

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

Product Research 84

Product Research User Testing Customer Feedback Research Software 84

Intercom, Inc.

FEBRUARY 9, 2021

It’s no secret that when it comes to support, customer expectations are higher than ever before – but how are support leaders and teams adapting to these increased demands? Nearly two-thirds (58%) would sever their relationship with a business due to poor customer service. Understand how customer expectations are changing.

User Testing 222

User Testing Reporting Tools Customer Feedback Customer Experience 222

Usersnap

JULY 26, 2023

Customers are at the functional center of every successful business model, and it’s time we uncovered the secrets to unlocking financial success through the idea of customer centricity by presenting customer focus examples. Key strategies and learnings from the top companies 5 best customer-centricity examples 1.

User Testing 52

User Testing Customer Feedback Customer Experience Reporting Tools 52

Intercom, Inc.

MAY 19, 2022

For the last couple of years, the pandemic has forced organizations to adapt and make changes in how they grow, provide support, and retain customers around the world. And in doing so, businesses have had to look critically at support as a differentiator and core business value driver. Declan Ivory , VP of Customer Support at Intercom.

Reporting Tools 104

Reporting Tools Data Visualization Feedback Software Customer Feedback 104

Amplitude

FEBRUARY 1, 2021

It’s about adapting your marketing, product and go-to-market strategy to give your product the best chance at wide market penetration and adoption. In this context, your product launch strategy isn’t just a plan for launch execution. Or is it to delight existing customers? Is it to improve adoption?

Product launches 111

Product launches Strategy User Testing Product Research 111

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Its main goal is to bring the product to the market and ensure it’s well-received by the target customers.

Product Research 79

Product Research User Testing Research Software Feedback Software 79

Userpilot

NOVEMBER 12, 2023

What are the challenges of the Blue Ocean strategy? TL;DR Blue Ocean is a business strategy where a company brings innovative products to new markets with no competition. In contrast, the Red Ocean strategy focuses on saturated markets with lots of established competitors. The Red Ocean strategy comes with its own challenges.

User Testing 97

User Testing Research Software Analytic Tools Feedback Software 97

Userpilot

MARCH 29, 2023

Having a solid free trial marketing strategy is crucial to product growth. That said, converting users into paying customers after their free trial period ends is easier said than done. In this article, we’re going to show you exactly how you can build a reliable free trial strategy to convert free trial users!

Analytic Tools 90

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 90

Product Talk

SEPTEMBER 20, 2023

And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them. The product team at Going includes product management, product design, UX research, and a flight experts team.

Data Visualization 249

Data Visualization Analytic Tools Research Software Product Research 249

ProductPlan

JUNE 1, 2023

But are you solving for actual customer problems? The danger, however, lies in mistaking new functionality for actually adding meaningful value to the customer experience. To reframe things, only about one out of three feature ideas actually come directly from customers… you know, the people who are paying money to use your products.

User Testing 83

User Testing User Friction Development Team Review Reporting Tools 83

Userpilot

NOVEMBER 19, 2022

What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. They also help develop only the products that satisfy real user problems.

Data Visualization 92

Data Visualization User Testing Research Software Feedback Software 92

Userpilot

NOVEMBER 23, 2023

Why do product managers need them? The outcome-based roadmap focuses on delivering value to customers instead of obsessing about building specific features. Many companies lack differentiation strategies and drive product development by copying competitors. How is the outcome-based roadmap different from regular roadmaps?

Feedback Software 84

Feedback Software Analytic Tools Product Research User Testing 84

Userpilot

AUGUST 23, 2023

A good grasp of the customer value chain is essential to product-led growth. Having a clear idea of how your solution adds value to your customers’ lives is the only way you’ll be able to clearly communicate the core benefits and get your value proposition across. What is the customer value chain concept?

User Testing 87

User Testing Customer Feedback Feedback Software User Friction 87

Mind the Product

APRIL 6, 2020

Our goal was to define how we would set and communicate the company strategy, and how that strategy would lead OKRs and backlog definition. Product (and company) strategy is the backbone that guides product goal-setting and roadmap definition, although it’s sometimes overlooked or confused with having a vision.

Product Strategy 109

Product Strategy Strategy Feedback Software Customer Experience 109

Userpilot

NOVEMBER 23, 2023

What is the impact of AI on product management? Malte Scholz: Impacts of AI on Product Management. TL;DR According to a study by Airfocus, 92% of product managers believe AI will have a huge impact on their work in the future. Product management is all about solving problems and in this respect, AI can be of immense help.

Data Visualization 92

Data Visualization Feedback Software Analytic Tools Reporting Tools 92

Userpilot

JANUARY 11, 2024

What are the 10 Dysfunctions of Product Management? Solution : create an outcome-based roadmap by identifying customer needs and wants. The Counting House : an obsession with internal metrics, like customer retention , can make teams lose sight of delivering customer value. Solution : interview customers regularly.

Data Visualization 101

Data Visualization Feedback Software Analytic Tools User Testing 101

ProductPlan

JUNE 14, 2022

For an organization to follow through and turn that idea into a viable product, the team needs both a product vision and a product strategy. This article will discuss why the best products require both vision and strategy and their codependent nature. Salesforce : To empower companies to connect with their customers in a whole new way.

Vision 59

Vision Product Strategy Strategy Feedback Software 59

Userpilot

SEPTEMBER 4, 2023

In today’s PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52