Differentiation Marketing Product Manager White Paper 
Product Management University
AUGUST 15, 2023
The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments.
Mind the Product
FEBRUARY 19, 2019
What are the benefits of taking on such an initiative, and how does product management give you the best possible chance of success? Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. The Benefits of Product Management.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Pragmatic Marketing
FEBRUARY 25, 2020
When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Address one market segment at a time when developing the message.
Pragmatic Marketing
FEBRUARY 25, 2020
When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Address one market segment at a time when developing the message.
Under 10 Consulting
DECEMBER 28, 2019
You’re in your first days as a product manager. Before the demands of others overwhelm you, you need to prepare yourself to be the business and market liaison to the product team. Learn the key capabilities, particularly those that are competitive differentiators. Review the product roadmap. Review them all.
Product Management University
AUGUST 21, 2023
The product CEO analogy for product managers has been around forever, but when you think about it, does it really make sense for B2B software? Every product manager wants to have a reputation for being strategic. What is Strategic Product Management? Let’s have a look see! Let’s have a look see!
Product Management University
OCTOBER 13, 2023
For most people, the term roadmap conjures up a visual presentation of product features and delivery dates published by product management. product management publishes a feature release schedule for every product. product marketing positions the value of those features for every product.
Expert insights. Personalized for you.
246 
Let's personalize your content