Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. That’s the beauty of a portfolio management approach that begins in product management. Let’s dream for just a minute.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market. What is product management?

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

OCTOBER 5, 2023

Our guide explores: What exactly CAC payback is Why you should be tracking it How to calculate the CAC payback period for your SaaS What other metrics you need to track How to reduce your CAC payback period We also look at how Userpilot can help you do the job. Let’s get right to it! Book the demo to see how! What is CAC payback?

Feedback Software 105

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 105

Userpilot

JANUARY 15, 2024

TL;DR The fintech customer experience helps neobanks, cryptocurrencies, and blockchain wallets differentiate themselves from traditional financial institutions. Userpilot, Zendesk, and LiveAgent are the three best tools to consider when trying to improve the customer experience for those using your fintech products or services.

Analytic Tools 101

Analytic Tools Feedback Software Reporting Tools Data Visualization 101

Alchemer Mobile

JULY 13, 2021

What is product experience? Product experience refers to the customer journey that takes place within the product itself, from a person’s first login to their last time using the application. It is a broader, more end-to-end view of user experience, which refers to specific interactions a person has within a product.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. Key metrics to track at each stage. There are multiple product and marketing metrics to track at each stage of the funnel.

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Userpilot

JANUARY 14, 2023

What is product success? What can product managers do to improve their chances of building successful products? How can they measure that their product is on a path to success? Successful SaaS products satisfy user needs and realize organizational business goals. What is product success in SaaS?

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

MARCH 27, 2023

How can product analytics help product managers create better digital products and more satisfying user experiences? We start by looking at different kinds of analyses and the metrics to track and then explore some practical ways of using each of them to drive various product goals. What is product analytics?

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 98

Intercom, Inc.

FEBRUARY 11, 2020

These messages feel icky because the sentiment is belated and insincere. Here’s three better ways to create retention campaigns that feel genuine and actually work: Focus on how your product helps. 1: Focus on how your product helps. The average SaaS product loses between 2% and 20% of its users each month.

Customer Experience 282

Customer Experience Onboarding KPIs Differentiation B2B 282

Userpilot

OCTOBER 21, 2022

Does it have anything to do with the Minimum Viable Product? Why would you care about MVE as a product manager ? Minimum Viable Experience (MVE) describes how your users must feel when they interact with your product to stay with the company and keep using the product. What is a Minimum Viable Experience (MVE)?

Customer Experience 98

Customer Experience Onboarding KPIs User Testing Customer Feedback 98

Userpilot

FEBRUARY 25, 2024

Using a product with a lot of customer friction is like wearing uncomfortable shoes. In the article, we show you how to identify and reduce customer friction in your SaaS product to boost product engagement. TL;DR Customer friction is the obstacles that customers face on their journey with the product. Fear not, though!

Data Visualization 104

Data Visualization Analytic Tools Research Software User Friction 104

Userpilot

MARCH 25, 2024

Introduces key metrics that can affect your company’s value. Metrics that can affect SaaS business valuation include Monthly /Annual Recurring Revenue, Customer Acquisition Cost , Customer Lifetime Value , Net Revenue Retention, Total Addressable Market, and YoY Growth Rate. To calculate the metric, add all 4 of them.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Userpilot

NOVEMBER 21, 2023

Do you even need a product launch checklist? More importantly, you will find here 2 different checklists: one for new products and the other for updates or feature releases. We also share some best practices for product managers on how to pull off a successful product launch. What is a product launch checklist?

Product launches 104

Product launches User Testing Product Research Analytic Tools 104

Userpilot

JULY 24, 2023

Every new product launch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. Therefore, you need a solid product launch plan to ensure your product isn’t among the 95% of new products that fail each year.

Product launches 98

Product launches User Testing Product Research ChatGPT 98

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Using high-quality user feedback , customer research, and product analytics to improve the customer experience and drive product adoption.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

Userpilot

JUNE 19, 2019

Customer onboarding is an integral part of any SaaS business, and so we thought we’d share some of the best customer onboarding tools to help you out. First, let’s consider the differences between customer onboarding and user onboarding… Customer Onboarding Vs. User Onboarding.

Analytic Tools 84

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 84

Mixpanel

FEBRUARY 23, 2022

Becoming product-led has become an aspiration of many technology product companies today. Despite the rise in popularity, there are still many misconceptions about what it truly means to be product-led. At its core, being product-led means focusing on providing true value through your product. .

Data Visualization 72

Data Visualization Onboarding KPIs Analytic Tools Research Software 72

Userpilot

FEBRUARY 26, 2024

And how to do it with available product analytics solutions? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. Start building your marketing conversion funnels but creating all product user personas.

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Research Software 105

Userpilot

JANUARY 31, 2022

If you’re a SaaS owner with a multi-platform product, you may be wondering what the difference between in-app notifications and push notifications is. A full-page message can instantly grab a user’s attention. Such messages encourage the user to respond to the CTA more than a subtler element would. Let’s get started!

Feedback Software 98

Feedback Software Onboarding KPIs Customer Feedback User Testing 98

Userpilot

JULY 18, 2023

TL;DR Customer churn is the rate at which users discontinue their subscription or stop using a particular product or service. The most common reasons behind high churn rates are: Bad product-customer fit. Poor onboarding. Here are other metrics subscription-based companies should track alongside churn: Customer retention rate.

User Testing 98

User Testing Feedback Software Data Visualization Customer Feedback 98

Userpilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job.

Customer Experience 98

Customer Experience Analytic Tools User Testing Customer Feedback 98

Userpilot

JANUARY 30, 2023

Product adoption is crucial for the success of SaaS companies because it secures users to be long-term customers. But what are some product adoption examples you can learn from? Improving feature adoption is easier said than done. Becoming aware of the product's existence through branding and marketing campaigns.

User Testing 98

User Testing Feedback Software Research Software Onboarding KPIs 98

The Product Guy

JULY 17, 2017

Guest Post by: Prakhar Agarwal (Mentee, Session 4, The Product Mentor) [Paired with Mentor, Sara Varki]. Be it documents, photos, marketing, sales, or product, it’s all moving away from installing software on an operating system to just creating an account for a web-based service. Why User Onboarding. Introduction. Marketing).

Analytic Tools 100

Analytic Tools Research Software Feedback Software Onboarding KPIs 100

Userpilot

JULY 9, 2023

How do you evaluate product usability to guide the product design process? TL;DR Product usability describes how easily customers can use a product to achieve their goals. Product usability makes a huge difference to the overall quality of the product and its chances for success in crowded markets.

User Testing 98

User Testing Customer Experience Customer Feedback Product Research 98

Userpilot

MARCH 29, 2022

One of the latest buzzwords in the SaaS circles is the ‘Product-led growth’ strategy. Several SaaS experts are raving about this ‘go-to-strategy’ that promises to boost customer engagement and satisfaction by making the ‘product’ the hero of everything the organization does.

Feedback Software 98

Feedback Software Onboarding KPIs User Testing Strategy 98

Userpilot

OCTOBER 21, 2022

What product management best practices can help you build valuable and delightful products for your customers? Whether you’re an aspiring product manager or an already established product professional, our list will help you reflect on your processes and hopefully improve them. 16 Product Management Best Practices.

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Write a positioning statement- how is your product different?

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

JUNE 15, 2022

Learning to differentiate between the two can help you understand your SaaS business in greater depth and drive customer retention. Your customer success team can use in-app notifications, contextual in-app messages, and NPS surveys to boost NRR. In-app messages are perfect for getting users to upgrade their subscriptions.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Userpilot

APRIL 13, 2022

Click tracking is an essential method for uncovering weak spots in the product UX and the user flow by analyzing how users engage with your UI. Let’s begin our journey and unlock product growth opportunities with click tracking! This can be a broken link, poor onboarding , confusing UX, etc.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Customer Feedback 98

Gainsight

JUNE 28, 2022

And along the way, an amazing product portfolio that featured classics like tekka maki and unagi expanded to make room for decidedly nontraditional items like the California Roll and the Philadelphia Roll. So what lessons can product experience enthusiasts learn from the lesson of sushi? What is product adoption?

Customer Experience 52

Customer Experience User Testing Onboarding KPIs Analytic Tools 52

Product Bookshelf

JANUARY 1, 2021

Product-led companies use their product to facilitate demand generation, qualification, sales, onboarding, activation, and engagement. Product-Led Growth: How to build a product that sells itself by Wes Bush. Product-Led Growth: How to build a product that sells itself by Wes Bush.

Onboarding KPIs 62

Onboarding KPIs Customer Experience User Testing Software Review 62

Gainsight

APRIL 13, 2020

5 Ways to calibrate your product & GTM strategy with Product-led growth. The market instantly becomes volatile and companies are focusing on the fundamental business metrics. The market instantly becomes volatile and companies are focusing on the fundamental business metrics. The new normal.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Data Visualization Customer Experience 52

Userpilot

SEPTEMBER 30, 2022

Monitor your in-app user analytics for a direct view of what features are well-loved and which ones are neglected. You can then use this data to prioritize product improvements. Offer contextual help with tooltips , modals , and checklists that guide users on how to achieve value with your product.

Customer Experience 98

Customer Experience User Testing Data Visualization Feedback Software 98

Userpilot

AUGUST 18, 2021

Why is it important to measure customer engagement in your product? For SaaS companies, this can help to get insights into customer interactions with your product and brand which tells you what brings value to your customers. Measuring customer engagement helps improve retention , account expansion , and product advocacy.

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience Customer Feedback 98

Mixpanel

JULY 27, 2020

If you’ve ever sampled a perfume before buying the bottle, taken a car for a test drive before signing the paperwork, or savored a wine tasting before stocking your basket, you’ve experienced the power of product-led growth. Understanding the value of your product. And if it feels like it’s everywhere these days, that’s because it is.

Research Software 85

Research Software User Testing Onboarding KPIs Product Research 85

Amplitude

DECEMBER 6, 2020

You’d only need to build one set of features to solve their problems. Sadly, this isn’t the case—so your users will invariably find and engage with your product for a variety of reasons, and from a variety of different sources. . You’d only need one marketing channel to find your users. What is the Customer Lifecycle?

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Userpilot

MAY 16, 2023

What are value metrics? We also examine a few examples of how companies use value metrics in their pricing strategy. TL;DR Value metrics are the features of a product that customers associate with its value and are happy to pay for. To identify your value metrics look at your product use cases.

Feedback Software 98

Feedback Software Analytic Tools Onboarding KPIs User Testing 98