374: The one marketing communication framework product managers need to know – with J.J. Peterson
Product Innovation Educators
FEBRUARY 28, 2022
How product managers can move their customers to action using the StoryBrand Framework. Today we are talking about how to clearly communicate the value of a product to customers. Summary of some concepts discussed for product managers. [2:51] I know we have a better product, but this makes us feel frustrated.
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