PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Sachin Rekhi

FEBRUARY 16, 2020

Much of the literature that defines the role as the intersection of business, technology, and user experience isn't particularly helpful for practitioners who are left wondering what skills they need to learn versus the fine people they work closely with in actual business, technology, and user experience roles.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

ProductPlan

JUNE 1, 2023

When your product can do more than it could do before, that sounds like a good thing. Added functionality, new capabilities, a more robust feature set…these are the talking points product marketers salivate over and executives search for on product roadmaps. But are you solving for actual customer problems?

User Testing 83

User Testing User Friction Development Team Review Reporting Tools 83

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

ProductPlan

AUGUST 10, 2023

When plotting out our product’s trajectory, there’s a constant tension between two competing mindsets. Where charismatic leaders rally the troops around an ambitious vision with a massive potential payoff. Meanwhile, the slow, steady drumbeat of cautious experimentation and incremental enhancements always makes the product better.

Reporting Tools 94

Reporting Tools Feedback Software Product Research User Testing 94

Userpilot

OCTOBER 21, 2022

Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. 16 Product Management Best Practices. Run regular PMF surveys to check if you still have the product-market fit.

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75

Userpilot

AUGUST 26, 2021

SaaS product management refers to software-as-a-service and is cloud-based software that is accessible from any device with an internet connection and web browser. A frightening number of product managers don't directly speak to customers despite it being a best practice. It sits at the intersection of UX, tech, and design.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. To build the best possible go-to-market strategy, you should: Define your target audience and what their JTBDs.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Product personas help product managers keep alignment between the product and its vision. Stay on track with product strategy and vision.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Userpilot

DECEMBER 14, 2021

With over 5 million visitors per month, Product Hunt is a haven for product managers. Product hunt dashboard. A community of like-minded techies and a free platform to create a market buzz about your product, it is the most trusted source for reviews and recommendations. Sounds pretty simple, right?

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

ProductPlan

AUGUST 10, 2023

When plotting out our product’s trajectory, there’s a constant tension between two competing mindsets. Where charismatic leaders rally the troops around an ambitious vision with a massive potential payoff. Meanwhile, the slow, steady drumbeat of cautious experimentation and incremental enhancements always makes the product better.

Reporting Tools 52

Reporting Tools Feedback Software Product Research User Testing 52

The Product Coalition

AUGUST 24, 2021

Many venture capital firms were interested in investments at comparatively high valuations in technology companies available around that era. Investment banking firms, substantially benefiting from initial public offerings (IPO), strongly encouraged investments into the technology sector. Startup funding was relatively easy to raise.

User Testing 145

User Testing Development Customer Experience Product Research 145

Userpilot

JUNE 20, 2023

What are the product goals? What are the key product features? How is it aligned with your organization’s vision , strategy, and business model? Step 2: Conduct market research to gauge market demand Market research is a critical step in the product idea validation process.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

ProductPlan

MARCH 5, 2021

For this entry-level product role, hiring managers are looking for candidates who understand what product management is. Background preferences for this role include product marketing experience or project management experience. Drive the strategy, tactics, and delivery timelines for your product area.

User Testing 132

User Testing Product Research Product Management Product Manager 132

svpg

SEPTEMBER 30, 2016

I’ve had the opportunity to work with many impressive teams and product managers from a broad range of leading tech companies, and this has helped me to get a better sense of the what is essential to the role, and to success. Martina has gone on to have a remarkable career, in both product management and product marketing.

Reporting Tools 160

Reporting Tools Analytic Tools Customer Experience Technical Review 160

The Product Guy

SEPTEMBER 27, 2016

Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

ProductPlan

MARCH 5, 2021

For this entry-level product role, hiring managers are looking for candidates who understand what product management is. Background preferences for this role include product marketing experience or project management experience. Drive the strategy, tactics, and delivery timelines for your product area.

User Testing 98

User Testing Product Research Product Management Product Manager 98

Business of Software Conference

OCTOBER 11, 2023

9:15 Jason Cohen: Building your Permanent Defensible Strategy Slides from Jason Cohen’s Talk A glass of water at room temperature has 7 septillion molecules Each molecule is moving at twice the speed of sound If aligned, the water would shoot off at that speed (like a watersaw) In tech support, most tickets are produced by small clients, but (..)

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

The Product Guy

JANUARY 5, 2017

Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

Arpit Rai

MAY 31, 2020

The checklist I had created spanned a few areas such as: Team Manager Customers Product Market & Competitors Product Management Process I’ll cover each of these areas in more detail below. You would then review this plan at the end of 30 days, then 60 days and then 90 days to ensure you’re on track.

Onboarding KPIs 72

Onboarding KPIs Product Management Product Manager Customer Feedback 72

The Product Guy

FEBRUARY 18, 2017

Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

Department of Product

MAY 22, 2020

And the product team responsible got some pretty brutal reviews in the process. Whether we like not, digital products deliver value through features. Sales If you’ve ever sat in on a sales meeting with a client, you’ll know what happens in a typical product demo. Marketing It’s a similar story for product marketing.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

Intercom, Inc.

DECEMBER 13, 2018

Here are five quick takeaways: Workplace believes that by giving a voice to everyone and reducing the distance between the HQ and the front line, great things happen to employee sentiment, engagement, productivity and automation. Different products require different visions. What’s your differentiator?

Feedback Software 151

Feedback Software Data Visualization Customer Experience User Testing 151

Arpit Rai

MAY 31, 2020

The checklist I had created spanned a few areas such as: Team Manager Customers Product Market & Competitors Product Management Process I’ll cover each of these areas in more detail below. You would then review this plan at the end of 30 days, then 60 days and then 90 days to ensure you’re on track.

Onboarding KPIs 52

Onboarding KPIs Product Management Product Manager Customer Feedback 52

The Product Guy

FEBRUARY 2, 2017

Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 31, 2017

Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

The Product Guy

JANUARY 27, 2017

Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

The Product Coalition

SEPTEMBER 2, 2019

The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market. So, you return to customer discovery and review it all over again.

User Testing 60

User Testing Customer Feedback Product Research Customer Experience 60

Userpilot

SEPTEMBER 4, 2023

A Talk By Melissa Kwan (Cofounder And CEO, EWebinar) TL;DR Blue ocean strategy is about creating uncontested market space instead of competing directly with rivals. It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. However, many firms fail at successful implementation due to common pitfalls.

Analytic Tools 90

Analytic Tools Data Visualization Feedback Software User Testing 90

Userpilot

SEPTEMBER 4, 2023

A Talk By Melissa Kwan (Cofounder And CEO, EWebinar) TL;DR Blue ocean strategy is about creating uncontested market space instead of competing directly with rivals. It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. However, many firms fail at successful implementation due to common pitfalls.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52

Userpilot

APRIL 7, 2024

Similarly, software product managers generally have different roles compared to hardware product managers. Responsibilities of a SaaS product manager Perform market and user research. Specify product vision and create the product strategy. Oversee product development and design. User empathy.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

Userpilot

MARCH 13, 2024

Every seasoned product marketer knows that adding new features to your product is key to product management success. It helps you meet user needs, enhance user experience , improve product value, and gain a competitive advantage. Do we have the technical capabilities to implement the proposed features?

Data Visualization 105

Data Visualization Weak Development Team User Testing Feedback Software 105

Userpilot

MAY 8, 2024

When customers feel that a product meets their specific requirements and delivers value , they are more likely to continue using the service, upgrade their subscriptions, and recommend it to others. Support : timely and effective help and assistance, including customer service , technical support, and resources for troubleshooting.

Data Visualization 105

Data Visualization User Testing Customer Feedback Analytic Tools 105

Intercom, Inc.

OCTOBER 29, 2020

And so I worked with a whole bunch of companies in technology and financial services, consumer goods, helping them on things like growth strategy, developing new products, M&A. Stanford was actually the only business school that I applied to because I specifically wanted to move out to the Bay Area and move into tech full-time.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Intercom, Inc.

MARCH 29, 2022

We were joined by more than 2,500 customers, partners, and others who wanted to learn more about our product, goals, and the path ahead. Des Traynor laid out the six unique beliefs that guide our vision, mission, and roadmap here at Intercom. You’ve seen our vision for the Engagement OS from Karen. I have a job to do.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118