The Product Coalition

MARCH 23, 2022

A Product Framework from Concept to Delivery: Part 1 Why “FE²AR” As a technology executive, I have seen my share of successful and not-as-successful products. The best products fail nowadays due to a lack of consideration of Ecosystems, an example that I will walk through in Part 2 of this article.

Framework 119

Framework Reporting Tools Technical Review Systems Review 119

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

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Product Research Feedback Software Research Software Product Marketing 98

Dear Strategy

OCTOBER 15, 2018

Dear Strategy: “What are the strategies that a Tech Product Manager can use to predict competitive movements, innovations, and/or changes in business strategy?”. . With that said, what makes this question a little bit different is that the subject here has specifically to do with the technology space.

Technical Review 53

Technical Review Technology Strategy User Testing 53

Mind the Product

NOVEMBER 14, 2017

Do product companies conduct due diligence to understand their channel partners before seeking alignment? First, a clear view of the primary and secondary products and services in a channel partner’s portfolio is needed. You also need to understand: How these products and services are delivered.

Technical Review 74

Technical Review Systems Review Analytic Tools Research Software 74

Mironov Consulting

MARCH 9, 2024

  (And we’ll be speaking the language of money , not technical processes.) But this crude method can help us differentiate ¥24M from  ¥60M, create some daylight between A$ 50k and A$700k, sort 2 lakh tickets from 80 lakh tickets.    Tests with first-time users show an average 8.5 hours to install. 

User Testing 59

User Testing Reporting Tools Customer Experience Technical Review 59

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. Counter-positioning. Yet they were extremely slow to do so.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Userpilot

JULY 20, 2021

Yet Growth Marketing and Product Growth is not where I started. For several years I worked in head Marketing and Digital positions. I also worked with numerous tech startups and even built and run companies myself. In short, here are the things you should be checking for in a product audit: reported problems.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

Userpilot

AUGUST 26, 2021

SaaS product management refers to software-as-a-service and is cloud-based software that is accessible from any device with an internet connection and web browser. A frightening number of product managers don't directly speak to customers despite it being a best practice. It sits at the intersection of UX, tech, and design.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

SEPTEMBER 4, 2023

Research shows optimized customer journeys deliver: Up to 20% increase in customer satisfaction 30% increase in conversion rates 15% increase in average order value 25-40% increase in revenue In essence, customer journey optimization establishes customer experience as a competitive differentiator that boosts business growth.

Data Visualization 98

Data Visualization User Testing Analytic Tools Customer Feedback 98

The Product Coalition

JANUARY 16, 2022

After reviewing over 50 candidates, 25 phone interviews, and 15 full interviews, I eventually had to choose between a few final contenders. As such, it cannot be limited to include only the product-related parts like features and product KPIs. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Roadmap 151

Roadmap Data Visualization Customer Experience User Testing 151

People-First Product Leadership

MARCH 10, 2024

Scenarios where a need for product sense is sought include having the skills and insight to tackle the following: How can you enhance an existing product to better meet customer needs and preferences? What features should be prioritized in a new product to effectively solve key user pain points? None of these questions are easy.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

ProductPlan

JUNE 5, 2020

4 Product Management Certifications That Are Worth Your Time. Now, we’ve evaluated top picks based on course content, reviews, communities/groups around the certifications, and industry recognition. Product School’s Product Management Certification Programs. product manager, product owner, product marketing, etc.)

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Certifications Customer Experience Artificial Inteligence Product Management 95

Userpilot

JANUARY 30, 2023

It illustrates the distribution of different types of technology users. In SaaS, as you develop your product and achieve product-market fit , you must consider the five user segments so you can improve product adoption and grow your business. They include: Innovators. Innovators (2.5% Early majority.

User Testing 98

User Testing Feedback Software Research Software Onboarding KPIs 98

Userpilot

OCTOBER 21, 2022

Ensure alignment between the product vision and product strategy on one hand, and the business objectives on the other. Develop a solid differentiation strategy and use a mix of differentiators to help your product stand out from competitors. A product’s UI is not always enough to drive feature adoption.

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75

Andrew Chen

FEBRUARY 12, 2024

I’ve heard thousands of “elevator pitches” and they generally focus on the idea and not the team, the market, differentiation, or anything else. The perspective is often directly reflected (and not) in the slide decks I review at a16z. Maybe you don’t actually have product market fit yet, or your marketing strategy.

User Testing 108

User Testing Product Research Testing Startups 108

Userpilot

JUNE 20, 2023

Analyze the competitive landscape Analyzing the competitive landscape is essential to understand the existing solutions in the market, finding potential gaps you could fill, and identifying areas for differentiation. Look at how they price and market their product. Userpilot used Product Hunt to launch its new feature.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

ProductPlan

AUGUST 10, 2023

That means doing your homework regarding market intelligence, product-market fit, technical feasibility, and the like. Keeping track of them all, ensuring they’re given proper consideration, and closing the feedback loop with the folks who make suggestions is essential and falls on the product team to manage.

Reporting Tools 94

Reporting Tools Feedback Software Product Research User Testing 94

Userpilot

SEPTEMBER 4, 2023

Research shows optimized customer journeys deliver: Up to 20% increase in customer satisfaction 30% increase in conversion rates 15% increase in average order value 25-40% increase in revenue In essence, customer journey optimization establishes customer experience as a competitive differentiator that boosts business growth.

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52

Roadmunk

SEPTEMBER 21, 2017

12 things about product-market fit. I really love this post because most PMs struggle to conceptualize product-market fit, since it varies from product to product. The one cost that product managers and engineers don’t understand. Author: First Round Review. a leader within your market).

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Article User Testing Product Research Technical Review 81

The Product Guy

SEPTEMBER 27, 2016

Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

Amplitude

JANUARY 23, 2020

By Anastasia Fullerton, Product Marketing Manager at Amplitude. In the past, the challenge product teams faced was building functional technology. It has become increasingly easier to build technology that works, so now the challenge has evolved. By Abbie Kouzmanoff, Senior Product Manager at Amplitude.

Data Visualization 58

Data Visualization Government Analytic Tools Feedback Software 58

Dear Strategy

SEPTEMBER 10, 2018

All, in all, it’s a fairly short read, but the general idea is that, in today’s fast-paced, high-tech environment, planning more than 3 to 6 months out is more or less a fruitless effort. It is evolving, just as it should be, right along with the latest tools, technologies, and products that we now have at our disposal.

Data Visualization 53

Data Visualization Strategy Analytic Tools Technical Review 53

The Product Coalition

JANUARY 20, 2020

Now let’s move from hairstyling to the tech world. With technology, you can do almost anything. That’s why I am launching today a new service of strategy review ?—?allowing My free e-book “Speed-Up the Journey to Product-Market Fit”? —?an Just because you can do something, doesn’t mean that you need to.

Technical Review 78

Technical Review User Testing Customer Experience Feedback Software 78

Intercom, Inc.

MAY 16, 2019

To differentiate yourself in a crowded market, ease of use is only part of the equation. But then when we reviewed the proposal with leadership, we actually got pushback. And the feedback was classic product-market fit feedback : “This is a great product, but how big is the market?

Reporting Tools 106

Reporting Tools Feedback Software Research Software Customer Experience 106

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. What are the stages of product positioning? What are the risks of poor product positioning?

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

ProductPlan

AUGUST 10, 2023

That means doing your homework regarding market intelligence, product-market fit, technical feasibility, and the like. Keeping track of them all, ensuring they’re given proper consideration, and closing the feedback loop with the folks who make suggestions is essential and falls on the product team to manage.

Reporting Tools 52

Reporting Tools Feedback Software Product Research User Testing 52

The Product Guy

JANUARY 5, 2017

Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

The Product Guy

FEBRUARY 18, 2017

Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . You’d only need one marketing channel to find your users. Sadly, this isn’t the case—so your users will invariably find and engage with your product for a variety of reasons, and from a variety of different sources. .

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Arpit Rai

MAY 31, 2020

The checklist I had created spanned a few areas such as: Team Manager Customers Product Market & Competitors Product Management Process I’ll cover each of these areas in more detail below. You would then review this plan at the end of 30 days, then 60 days and then 90 days to ensure you’re on track.

Onboarding KPIs 72

Onboarding KPIs Product Management Product Manager Customer Feedback 72

Intercom, Inc.

MARCH 12, 2020

What has changed, however, is the underlying technology that powers these interactions and, ideally, makes them a lot smoother than the bygone days of toxic hold music. But the way we go about it has changed in the form of the technology that is being used today to drive a better experience and to help companies create a better experience.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Intercom, Inc.

JUNE 3, 2021

If the product isn’t in good shape, R&D needs to prioritize getting it up to speed before focusing on the next thing. There have been two seminal memos that have, in a sense, rocked the tech industry. You need to do a bit of due diligence on the different types of products or features. Hello Paul.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Bain Public

MAY 24, 2019

For instance, you can propose 5 different product initiatives to the executive and the team and present why each option is valuable. Due to the limited resources that are available (such as constraints on time, people and money), they must pick between 2-3 intermissions. For more information, visit bainpublic.com or call 514-442-8487.

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40

Department of Product

MAY 22, 2020

And the product team responsible got some pretty brutal reviews in the process. Whether we like not, digital products deliver value through features. Sales If you’ve ever sat in on a sales meeting with a client, you’ll know what happens in a typical product demo. Marketing It’s a similar story for product marketing.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52