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How Digital Product Managers Can Perform Effective Market Research

The Product Coalition

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

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The Critical Role of Product Strategy When Money Is Scarce (Part 1?—?Seed)

The Product Coalition

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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What Does a Product Manager Intern Do?

The Product HQ

In any case, interns typically have to do user research and understand user behavior. They analyze the data and identify trends to craft workable strategies. These strategies are recommendations for improvements to the current business and product strategy.

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A Decade of Product Management

Melissa Perri

There's work to be done. -- 2016: "I want a product manager who can be great at writing specification documents. We need PRDs" 2019: "I want a PM who is good at strategy, and can help us realize our business goals. Product Strategy = Company Strategy in this case. It sounds like something we should be doing."

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

A market gap can be caused by missing functionality or poor user experience. Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. Commissioned research (from market research firms or academic institutions).

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What Does a Software Product Manager Do?

The Product HQ

That’s why they also have to take in feedback and requests regarding the product strategy and product development process. Strategy Software product managers also have to work on the product strategy by bringing the product vision to light.