377: Get your product’s go-to-market strategy right – with Karthik Suresh
Product Innovation Educators
MARCH 21, 2022
The go-to-market (GTM) process involves many different teams, including engineering, product, marketing, and management. We worked with teams across Facebook to launch the product. We managed it out of one giant spreadsheet about target persona, messaging, positioning, etc. We had to learn everything again.
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