ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. I believe that the tactics can help both entrepreneurs and product managers launch better products with a higher chance of succeeding in the market. So, What is Market Validation?

User Testing 105

User Testing Startups Product Research Testing 105

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. I believe that the tactics can help both entrepreneurs and product managers launch better products with a higher chance of succeeding in the market. So, What is Market Validation?

User Testing 52

User Testing Startups Product Research Testing 52

The Product Coalition

DECEMBER 21, 2020

Similarly, there are also many products that should have failed but didn’t. Download the Design Validation Checklist: Download the Ultimate Design Validation Checklist Idea validation can help you let go of the ideas that aren’t worthy of your time, money, and effort and move on to bigger and better things. What’s next?

User Testing 156

User Testing Product Research Research Software Feedback Software 156

Intercom, Inc.

MAY 16, 2018

Despite the mountain of evidence contradicting the mantra of “if you build it, they will come”, it’s still extremely prevalent among product-first companies. In this article, you’ll learn how to: Understand the role of product marketing. Start creating your product marketing plan.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Good Product Manager

JANUARY 11, 2016

Technique I talk about the key strategic behaviors for product managers, the importance of focusing on them, and how to quickly assess this as an area of focus for 2016. If you’d prefer to stream it, you can listen via the player below, or you can download the MP3 for listening as well. Product Management is Not User Experience.

Product Management 94

Product Management Product Manager Management Management 94

ProductPlan

APRIL 9, 2020

More commonly used for physical products. Useful for breaking into brand new markets. Or rather, making sure that your ‘why’ both solves a real problem and that you’re building the right product for it. Use it with your product marketing manager. Use it to build your minimum viable product.

Product Research 103

Product Research User Testing Research Software Data Visualization 103

Gainsight

NOVEMBER 20, 2019

Download three podcast episodes at the beginning of every week. ShapeUp —Basecamp [Free Download]. Get to know the processes of shaping, betting, and building a product as told by one of the longest-running SaaS companies in the biz. Mastering Product Experience in SaaS —Nick Bonfiglio, Mickey Alon, and Myk Pono [Free].

Books 80

Books Blog Feedback Software User Testing 80

Good Product Manager

JANUARY 11, 2016

Technique I talk about the key strategic behaviors for product managers, the importance of focusing on them, and how to quickly assess this as an area of focus for 2016. If you’d prefer to stream it, you can listen via the player below, or you can download the MP3 for listening as well. Product Management is Not User Experience.

Product Management 60

Product Management Product Manager Management Management 60

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

JULY 15, 2019

In-app marketing – Everyone’s doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. Ultimately, using in-app marketing to retain customers and upsell to your users is a no-brainer. I hope you enjoy the guide!

Analytic Tools 76

Analytic Tools Feedback Software Research Software Marketing 76

Userpilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Onboarding KPIs 90

Onboarding KPIs Strategy Marketing User Testing 90

Mixpanel

MARCH 4, 2022

Product launches are fraught with challenges—from budgeting to timelines to collaboration breakdowns, there are many places and ways a launch can go wrong. But one area where headaches are preventable is metrics: i.e., how you measure the success of your launch and subsequent product performance.

Product launches 59

Product launches Data Visualization White Paper Customer Experience 59

The Product Coalition

SEPTEMBER 2, 2019

The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market. Costs: What is the full cost of your product development?

User Testing 60

User Testing Customer Feedback Product Research Customer Experience 60

Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. Customer Retention Strategies for Your Marketing & Sales Departments. The marketing and sales warriors in the trenches creating blog posts, running email campaigns, and closing deals.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

JANUARY 18, 2021

It’s about real, lived value, as opposed to the hypothetical value proposed on the product management tool’s sales page. But acquiring a user, getting them to create an account and / or download your app is only half the battle. The user actually has to experience the value of the product to want to use it.

Analytic Tools 81

Analytic Tools Feedback Software Data Visualization Customer Experience 81

Userpilot

DECEMBER 14, 2021

Launching a new product in the market can definitely be nerve-racking. Getting the launching strategy right, creating a market buzz, getting people to notice and talk about your product, and giving value to the customers can all be overwhelming. The platform is none other than Product Hunt.

Feedback Software 93

Feedback Software Research Software User Testing Customer Feedback 93

Userpilot

JULY 30, 2019

We’re here to give you ideas for your new product adoption. If you’ve already achieved product-market fit with your first product, you might think that you can easily achieve it with your new one. If product launches were easy, then everyone’s product would be a hit. Using Social Media.

User Testing 98

User Testing Product Research Webinar Customer Experience 98

Userpilot

MARCH 29, 2024

There are different types of brand activation campaigns, including experiential, digital, guerilla, and word-of-mouth marketing , among others. To create a successful activation strategy , you must first define your product's value proposition. Ahrefs uses video marketing to reach relevant audiences.

Branding 91

Branding Analytic Tools Feedback Software User Testing 91

Product Innovation Educators

NOVEMBER 2, 2020

Product innovation process: Choosing the right process to take you from the initial product idea to the product launch. Product design & development tools: Design of the product. Market Research. Click here to download that Action Guide. Culture, Teams and Leadership. Innovation Quote.

Certifications 72

Certifications Research Software Feedback Software Product Management 72