PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

MARCH 19, 2023

Each such level requires a different skill level and different frameworks, and moving from one to another (at least to doing it well) might take time and practice. Even when I created a strategic roadmap, it refined the already existing product and extended it, but it didn’t create a whole new thing.

User Testing 139

User Testing Framework B2B Document 139

The Product Coalition

DECEMBER 11, 2023

If you are the new product leader of your company, your company might be in product leadership debt. In such situations, you would typically be asked to come up with a strategy and roadmap ASAP, but you are still just learning the domain. Typically, the CEO will ask for a strategy or a roadmap.

Strategy 78

Strategy Onboarding KPIs Leadership Roadmap 78

The Product Coalition

JANUARY 8, 2019

Eisenhower Why agile teams need a product roadmap There are many discussions out there on both the importance of, and lack of importance of agile product roadmaps. I am a firm believer that an agile product roadmap is an important document for all agile teams. Instead, we consider the idea of planning.”

Agile 60

Agile Roadmap Vision Customer Feedback 60

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 100

User Testing Workshop B2B Leadership 100

Intercom, Inc.

NOVEMBER 7, 2019

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. How to creatively market a new category.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

MAY 28, 2022

I highly recommend going through this framework twice: once with yourself, coming up with your recommendations, and then presenting it to management and letting them go through this process, either getting to the same conclusions that you did or convincing you otherwise. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Framework 134

Framework User Testing Dashboard Customer Experience 134