The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

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The Product Coalition

MARCH 10, 2024

Here is a framework that will help you understand your choices and regain the freedom to choose, time and again. Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on March 7, 2024.

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Userpilot

APRIL 21, 2024

’ To create my goals, I use the SMART framework. SMART goal-setting framework. Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). For example: after the purchase, tell the user when your product will ship and include a button to the tracking page.

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The Product Coalition

DECEMBER 11, 2023

One thing Marty said in the workshop, however, made me quote this framework much more and use it when I help my customers understand where they should focus their energy. You are an inspiration for a better product world. I also never connected to the term business viability, and always preferred business success.

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Gainsight

JULY 12, 2023

Collaborate cross-functionally with Sales, Product, Marketing, and other teams to align customer success objectives with overall company goals. Proven experience in fostering collaboration and alignment with Sales, Product, Marketing, and other customer-facing teams. May include prior experience as a CSM or CSM leader.

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Roadmunk

OCTOBER 26, 2017

Welcome to the second episode of Product to Product —a podcast for / by product people. Listen below: This episode features Matt Bilotti , product manager at Drift. Matt recently co-authored an ebook with Drift’s CEO, David Cancel, called “ Burndown: A better way to build products.” But what is Burndown?

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The Product Coalition

DECEMBER 11, 2023

There are many frameworks for buying journeys. Whichever framework you decide to use, use it merely as a guide, and make sure you think for yourself and understand why each step of the journey looks the way it does. You can create a sense of urgency and all the tricks in the book, but still, it’s their decision to make.

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The Product Coalition

NOVEMBER 25, 2020

At the product level, I highly recommend starting with the startup metrics for pirates framework (AARRR). I absolutely love this framework because of its simplicity on one hand and its insightfulness on the other. In short, this framework describes 5 categories of metrics: Acquisition, Activation, Retention, Revenue, Referral.

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The Product Coalition

JULY 30, 2023

Sales organizations have frameworks like BANT and MEDDIC to rank prospects and make sure they have a high chance of converting into paying customers. The answer is that it means that the problem you are trying to solve is important enough for them. In fact, not only important but also that they have the ability to do something about it.

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The Product Coalition

DECEMBER 11, 2023

For example, you can use the pirate metrics framework to quickly understand what areas work well and which areas are problematic. My free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on July 19, 2022.

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The Product Coalition

JANUARY 13, 2021

Strategic product thinking is hard. Especially when done as an afterthought - when the product is already in the market?—?it Here is a framework that will help you do just that. It is the basis for the entire lean startup approach, and it explains why product-market fit is so hard to achieve and takes so long.

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Mixpanel

NOVEMBER 8, 2021

So we pivoted to getting users to understand the value of the product as early as possible in their self-onboarding journey. With product metrics. For us, the inspiration started when we read Mixpanel’s Guide to Product Metrics. By tracking digital experiences you can build better digital experiences.

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The Product Guy

FEBRUARY 3, 2019

For a great introduction, download Intercom’s Jobs To Be Done eBook. In this post, I include three tips for product managers new to JTBD style interviews, written by someone (me) who just completed his first round of JTBD interviews. Great JTBD resources for beginners: Intercom on Jobs To Be Done (eBook). About John Kresse.

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The Product Coalition

FEBRUARY 1, 2021

That’s, for example, what makes OKRs such a powerful framework as opposed to plain KPIs. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on January 26, 2021.

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The Product Coalition

JUNE 27, 2021

Create a Product Pitch That You Believe In The most tangible outcome of a product strategy is a new product pitch. You can use frameworks like the product circuit , SCIPAB , or any other storytelling method you like. Make sure you meet the market as quickly as possible, using this simple and quick method.

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The Product Coalition

JANUARY 17, 2021

I like to describe it using Dave McLure’s AARRR framework: you are pouring leads into the pipe on the left, and you get happy customers on the other side of the pipe on the right. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an Everyone works really hard, and the success rate is far from 100%. Sounds familiar?

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Intercom, Inc.

NOVEMBER 7, 2019

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. That’s what we call the start phase.

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The Product Coalition

JANUARY 8, 2019

explains Amelie Watt, a Product Manager at Elevator Up, “This way, we’re able to remain flexible when plans change and quickly adjust according to new requirements and ideas….agile So, with consideration given to your KPIs, product vision, and available resources, you can start ranking your themes.

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Usersnap

FEBRUARY 20, 2020

AskNicely is a Customer Experience (CX) platform that enables businesses to gather feedback from their customers using the NPS framework. Read full interview in ebook “ How to turn customer feedback into product value. It integrates with more than 30 different popular software solutions, including Slack, Trello, and Asana.

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Data Visualization Feedback Software Reporting Tools Analytic Tools 64

Userpilot

APRIL 22, 2024

Product webinars. Key marketing funnel metrics to track at this stage can be website traffic, webinar signups, etc. Conclusion In essence, funnel marketing is not just a concept—it’s a dynamic framework that empowers SaaS companies to optimize their marketing efforts. Visually appealing infographics.

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Analytic Tools Feedback Software User Testing Product Research 52

Userpilot

MAY 19, 2021

Inbound marketing means creating valuable content for your target audience to help them find you themselves. Ebooks, whitepapers, etc. SaaS Outbound Marketing. With outbound marketing, you’re more proactive. Hubspot, one of the leading content marketing platforms, pioneered webinars all the way back in 2008.

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Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

MARCH 29, 2018

Do you find yourself having to turn away people that don’t have product/market fit yet? There are so many channels they can focus on: content, SEO, direct marketing, etc. Is there a framework you use for selecting the best place to start? The framework that I’ll give is really easy for everyone to follow.

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