Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

DECEMBER 11, 2023

One thing Marty said in the workshop, however, made me quote this framework much more and use it when I help my customers understand where they should focus their energy. You are an inspiration for a better product world. I also never connected to the term business viability, and always preferred business success.

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Workshop Customer Feedback Leadership User Testing 78

Userpilot

APRIL 21, 2024

’ To create my goals, I use the SMART framework. SMART goal-setting framework. Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Others include PPC adverts, social media, or email marketing. For example: ‘Increase free trial sign-ups by 3.4%

Research Software 82

Research Software Feedback Software User Testing Reporting Tools 82

Gainsight

JULY 12, 2023

Collaborate cross-functionally with Sales, Product, Marketing, and other teams to align customer success objectives with overall company goals. Proven experience in fostering collaboration and alignment with Sales, Product, Marketing, and other customer-facing teams. May include prior experience as a CSM or CSM leader.

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization User Friction 52

The Product Coalition

JANUARY 13, 2021

Strategic product thinking is hard. Especially when done as an afterthought - when the product is already in the market?—?it Here is a framework that will help you do just that. These four components are the market, the problem, the solution, and the product itself.

User Testing 118

User Testing Definition Product Marketing Marketing 118

The Product Coalition

JULY 30, 2023

Much of the learning is about the market and the needs you all have. It happens through applying strategic product discovery processes (the same ones I advise my clients to use) and constantly listening to the market. They could be market changes — now is a great time to offer AI-related training services, for example.

User Testing 107

User Testing Customer Experience Webinar Consulting 107

The Product Coalition

DECEMBER 11, 2023

All of that, while you still haven’t really landed in your chair yet, and perhaps don’t even know enough about the product or the market to say anything meaningful. For example, you can use the pirate metrics framework to quickly understand what areas work well and which areas are problematic.

Strategy 78

Strategy Onboarding KPIs Leadership Roadmap 78

Mixpanel

NOVEMBER 8, 2021

Start by talking to business stakeholders, like your leadership, customer success, marketing and more. This is particularly important when you’re product-led. So we pivoted to getting users to understand the value of the product as early as possible in their self-onboarding journey. With product metrics.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

The Product Guy

FEBRUARY 3, 2019

Enter Jobs To Be Done, a methodology that forgoes customer persona creation to instead segment markets and product opportunities around the different types of goals (jobs) customers use a product to achieve. For a great introduction, download Intercom’s Jobs To Be Done eBook. About John Kresse.

User Testing 124

User Testing Customer Feedback Product Management Product Manager 124

The Product Coalition

FEBRUARY 1, 2021

That’s, for example, what makes OKRs such a powerful framework as opposed to plain KPIs. These can be things related to the product or the strategy?—?for for example, we are working on a plan to enter a new market?—?or My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

CTO Coach 97

CTO Coach Reporting Tools CTO Management 97

The Product Coalition

JANUARY 17, 2021

I like to describe it using Dave McLure’s AARRR framework: you are pouring leads into the pipe on the left, and you get happy customers on the other side of the pipe on the right. It can mean that within your SMB target market, some need your product more than others. Sounds familiar? Let’s see why it happens.

User Testing 109

User Testing Customer Experience B2B Reference 109

The Product Coalition

JANUARY 8, 2019

explains Amelie Watt, a Product Manager at Elevator Up, “This way, we’re able to remain flexible when plans change and quickly adjust according to new requirements and ideas….agile So, with consideration given to your KPIs, product vision, and available resources, you can start ranking your themes.

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Agile Roadmap Vision Customer Feedback 60

The Product Coalition

MAY 28, 2022

I highly recommend going through this framework twice: once with yourself, coming up with your recommendations, and then presenting it to management and letting them go through this process, either getting to the same conclusions that you did or convincing you otherwise. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Framework 137

Framework User Testing Dashboard Customer Experience 137

The Product Coalition

MARCH 10, 2024

In economics, they explained to me the foundations of a perfect market. Here is a framework that will help you understand your choices and regain the freedom to choose, time and again. Sightful is such a constraint about the mission statement and the product purpose (entertainment vs. productivity). So how do you choose?

Entertainment 120

Entertainment Technical Review Strategy Vision 120

Userpilot

APRIL 22, 2024

That’s where funnel marketing comes in. But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? In this article, we break down the concept of the marketing funnel and share examples of practical strategies to give you a better idea of how it helps with user engagement.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Roadmunk

OCTOBER 26, 2017

Welcome to the second episode of Product to Product —a podcast for / by product people. Listen below: This episode features Matt Bilotti , product manager at Drift. Matt recently co-authored an ebook with Drift’s CEO, David Cancel, called “ Burndown: A better way to build products.” But what is Burndown?

Framework 40

Framework Data Visualization User Testing Reporting Tools 40

The Product Coalition

DECEMBER 11, 2023

There are many frameworks for buying journeys. Whichever framework you decide to use, use it merely as a guide, and make sure you think for yourself and understand why each step of the journey looks the way it does. You can create a sense of urgency and all the tricks in the book, but still, it’s their decision to make.

User Testing 78

User Testing Customer Experience Product Research Consulting 78

The Product Coalition

NOVEMBER 25, 2020

Photo by Steve Johnson from Pexels “Do I really need to start measuring everything that happens on the product?” the CPO of a startup that has a great product in the market asked me with a sigh. At the product level, I highly recommend starting with the startup metrics for pirates framework (AARRR).

Data Visualization 89

Data Visualization User Testing Dashboard Customer Experience 89

The Product Coalition

JUNE 27, 2021

Creating a solid product strategy is an ongoing process, not a one-time effort. Once you created a first draft that you are happy with, it’s time to bring it to the market and iterate according to the feedback you get. It is very common to stop and rethink the product strategy at this point. But how can you test a strategy?

User Testing 89

User Testing Product Research Strategy Product Strategy 89

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Usersnap

FEBRUARY 20, 2020

The creation of NPS is widely credited to Fred Reicheld, a writer and business strategist best known for his work on loyalty marketing. AskNicely is a Customer Experience (CX) platform that enables businesses to gather feedback from their customers using the NPS framework.

Data Visualization 64

Data Visualization Feedback Software Reporting Tools Analytic Tools 64

Intercom, Inc.

MARCH 29, 2018

Eric is the CEO of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere , an entrepreneurial podcast where he dissects growth levers that help businesses scale. Do you find yourself having to turn away people that don’t have product/market fit yet?

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Webinar Inbound Download User Testing 192