Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

MARCH 10, 2024

In economics, they explained to me the foundations of a perfect market. Here is a framework that will help you understand your choices and regain the freedom to choose, time and again. You can have similar constraints in any area, including market segment, financial models, go-to-market strategy, team structure, and anything else.

Entertainment 124

Entertainment Technical Review Strategy Vision 124

The Product Coalition

MARCH 19, 2023

Each such level requires a different skill level and different frameworks, and moving from one to another (at least to doing it well) might take time and practice. This required a whole new level of thinking and a deep understanding of product-market fit. This level requires a whole new thought process with dedicated frameworks.

User Testing 145

User Testing Framework B2B Document 145

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 105

User Testing Workshop B2B Leadership 105

Userpilot

APRIL 21, 2024

’ To create my goals, I use the SMART framework. SMART goal-setting framework. Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Others include PPC adverts, social media, or email marketing. For example: ‘Increase free trial sign-ups by 3.4% Attest website.

Research Software 92

Research Software Feedback Software User Testing Reporting Tools 92

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Product Management University

JUNE 5, 2023

It’s hard to get stakeholders fist-pumping over things like… be the market leader execute the most payment transactions pay more employees than all other payroll systems combined to be the leading provider of… to make the best product in [category] If your product vision resembles any of the above, you won’t be feeling the love from any direction.

Vision 130

Vision Product Research User Testing Customer Experience 130

Product Talk

AUGUST 4, 2021

They weren’t sure which methods were good for which steps in the process and they wanted a framework for putting it all together. I knew I still had to create a cover design and interior design, work through final copy editing revisions, ebook formatting, and make distribution and pricing decisions. There was only one step left.

Product Research 262

Product Research Books User Testing Feedback Software 262

The Product Coalition

JULY 30, 2023

Much of the learning is about the market and the needs you all have. It happens through applying strategic product discovery processes (the same ones I advise my clients to use) and constantly listening to the market. They could be market changes — now is a great time to offer AI-related training services, for example.

User Testing 110

User Testing Customer Experience Webinar Consulting 110

Roadmunk

OCTOBER 26, 2017

Matt recently co-authored an ebook with Drift’s CEO, David Cancel, called “ Burndown: A better way to build products.” The ebook explores the Burndown framework that Drift’s product team has adopted for product development. So to begin, I’d love to understand a little bit about the Burndown framework.

Framework 40

Framework Data Visualization User Testing Reporting Tools 40

ProductPlan

SEPTEMBER 30, 2021

The Downsides of Prioritization Frameworks. Dozens upon dozens of frameworks stand ready for product teams looking for a new way to figure out the best ideas to pursue first, from buy-a-feature to MoSCoW analysis. These frameworks aim to maximize windows of opportunity and optimize product development.

Strategy 52

Strategy User Testing Product Research Customer Experience 52

The Product Coalition

DECEMBER 11, 2023

One thing Marty said in the workshop, however, made me quote this framework much more and use it when I help my customers understand where they should focus their energy. I also never connected to the term business viability, and always preferred business success. Communication To craft a good strategy, Marty recommends writing it down.

Workshop 78

Workshop Customer Feedback Leadership User Testing 78

Gainsight

JULY 12, 2023

Collaborate cross-functionally with Sales, Product, Marketing, and other teams to align customer success objectives with overall company goals. Proven experience in fostering collaboration and alignment with Sales, Product, Marketing, and other customer-facing teams. May include prior experience as a CSM or CSM leader.

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization User Friction 52

The Product Coalition

NOVEMBER 25, 2020

the CPO of a startup that has a great product in the market asked me with a sigh. At the product level, I highly recommend starting with the startup metrics for pirates framework (AARRR). I absolutely love this framework because of its simplicity on one hand and its insightfulness on the other. That was the question that S. ,

Data Visualization 89

Data Visualization User Testing Dashboard Customer Experience 89

Gainsight

APRIL 21, 2022

Every year Gainsight loves to give our customers and community the best of what we have for resources, including events, webinars, articles, ebooks, and more. How CS Ops Drives Market Valuation. How Gainsight Uses An Outcomes Based Framework to Drive NDR. Career Stories From Five Gainsight Administrators.

Data Visualization 52

Data Visualization Customer Feedback Customer Experience Webinar 52

Gainsight

OCTOBER 14, 2022

These six challenges are a framework for not only solving customer pain points, but also leading the customer to value as quickly as possible. This is Gainsight’s operationalizing outcomes framework. The Gainsight team identified six pain points through research and conversations with industry leaders: Visibility. Customer Experience

User Friction 52

User Friction Engineering Customer Experience User Testing 52

The Product Coalition

DECEMBER 11, 2023

There are many frameworks for buying journeys. Whichever framework you decide to use, use it merely as a guide, and make sure you think for yourself and understand why each step of the journey looks the way it does. You can create a sense of urgency and all the tricks in the book, but still, it’s their decision to make.

User Testing 78

User Testing Customer Experience Product Research Consulting 78

The Product Bistro

AUGUST 4, 2016

I was piqued, as I had been kicking around the idea to write an ebook on what to expect in your first product management role, as most people fall into it, and while there is a wide body of knowledge around the internet, it can be daunting for the truly uninitiated. Good depth, and great advice, even for late career product managers.

Books 170

Books Finance Reference Vision 170

The Product Coalition

DECEMBER 11, 2023

All of that, while you still haven’t really landed in your chair yet, and perhaps don’t even know enough about the product or the market to say anything meaningful. For example, you can use the pirate metrics framework to quickly understand what areas work well and which areas are problematic. Your analysis is the approach you take.

Strategy 78

Strategy Onboarding KPIs Leadership Roadmap 78

Mixpanel

NOVEMBER 8, 2021

Start by talking to business stakeholders, like your leadership, customer success, marketing and more. Using that as a foundation, we built out our own frameworks and best practices, operationalized them for measurement, and then optimized along the way. This is particularly important when you’re product-led. With product metrics.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

The Product Guy

FEBRUARY 3, 2019

Enter Jobs To Be Done, a methodology that forgoes customer persona creation to instead segment markets and product opportunities around the different types of goals (jobs) customers use a product to achieve. For a great introduction, download Intercom’s Jobs To Be Done eBook. This post is not an overview of the JTBD methodology.

User Testing 124

User Testing Customer Feedback Product Management Product Manager 124

The Product Coalition

JANUARY 13, 2021

Especially when done as an afterthought - when the product is already in the market?—?it Here is a framework that will help you do just that. I created a model called “The Product Circuit”, which I have since used in product strategy processes with dozens of companies and in my lectures when I explain the journey to product-market fit.

User Testing 118

User Testing Definition Product Marketing Marketing 118

Gainsight

OCTOBER 13, 2022

The state of the SaaS market right now is stress-testing the growth strategies of all kinds of SaaS companies. . But the companies that are prepared to weather any market conditions are the ones poised to become unstoppable. Chief marketing officers should consider investing in customer marketing.

Research Software 52

Research Software Customer Experience User Testing Customer Feedback 52

Bain Public

APRIL 17, 2020

Our virtual workshop series provides actionable strategies, tools, processes, and skills product leaders need to create innovations, adapt to market shifts, and anticipate what’s next. This is our framework that we base all our lessons on: Your Product Mission Your Product Blueprint Your Roadmap Pillars. Course Outline.

Workshop 52

Workshop Leadership Document Roadmap 52

The Product Coalition

FEBRUARY 1, 2021

That’s, for example, what makes OKRs such a powerful framework as opposed to plain KPIs. for example, we are working on a plan to enter a new market?—?or My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an The context is built in as part of the objective, and it’s not just the results that you are after.

CTO Coach 97

CTO Coach Reporting Tools CTO Management 97

The Product Coalition

JUNE 27, 2021

Once you created a first draft that you are happy with, it’s time to bring it to the market and iterate according to the feedback you get. You can usually get to the proper level of detail only after your product has been in the market for a while and you have a deeper understanding of what your customers really need. In some cases?—?for

User Testing 90

User Testing Product Research Strategy Product Strategy 90

BrainMates

APRIL 21, 2020

We write lengthy market and product requirements detailing the solution we want, “supported” by overly ambitious business cases. The benefits of a top-down specification framework. An effective tool is the top-down specification* framework. But are we doing better? Often we act with such certainty, bordering on arrogance.

Onboarding KPIs 80

Onboarding KPIs Product Research Reporting Tools Research Software 80

The Product Coalition

JANUARY 17, 2021

I like to describe it using Dave McLure’s AARRR framework: you are pouring leads into the pipe on the left, and you get happy customers on the other side of the pipe on the right. It can mean that within your SMB target market, some need your product more than others. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

User Testing 109

User Testing Customer Experience B2B Reference 109

Gainsight

JUNE 11, 2019

We’re starting to see more and more often Customer Success teams serving as the intersection between all kinds of departments Marketing, Product, Sales, and Support. One framework that I found very powerful in defining a customer health journey was the Primary Data Source Types framework. The customer, of course!

User Friction 70

User Friction Onboarding KPIs Customer Experience Customer Feedback 70

BrainMates

SEPTEMBER 9, 2020

The audience also heard about generating alternative products which have the dual purpose of helping you get to know your target market so you can continue to add value. During this crisis, even though there are many services that he could have offered, Ben’s book addressed market need and also upheld his goal of creating value.

Research Software 86

Research Software Entertainment Customer Experience Workshop 86

The Product Coalition

NOVEMBER 30, 2020

You can sign up here and join 28k other subscribers Download the 71 Product Owner Interview Questions Ebook The free 71 Product Owner Interview Questions PDF is not merely listing the questions, but also contains background information on: Why the questions are useful in the process, and… A range of appropriate answers. at the same time?—?the

Product Research 89

Product Research User Testing Research Software Feedback Software 89

UX Studio: Product Management

AUGUST 17, 2018

Estimating market demand and value. Are we targeting the right market? In such cases, professional market research may work better for starters. Download our free ebook now! Another popular framework, RITE ( Rapid Iterative Testing and Evaluation ), promotes faster processes and solutions. Validating desirability.

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User Testing Product Research Research Software Feedback Software 141

UX Studio

FEBRUARY 2, 2022

UserTesting.com UserTesting is one of the biggest tools on the market. One of the best solutions on the market. Google Analytics experiments framework enables you to test almost any change or variation to a website or app to see how it performs in optimizing for a specific goal. Let’s have a look at them.

Research Software 59

Research Software Analytic Tools Feedback Software Data Visualization 59

Iteratively Blog

MARCH 15, 2020

Data Elixir is one of the top newsletters in the market sharing the best articles on machine learning, data visualization, analytics, and strategy. It’s one of the ace strategies to market your brand. Datacamp is fairly new to the market but we love the simplicity of their courses. Check out the latest issue. #4 4 Data Elixir.

Data Visualization 101

Data Visualization Analytic Tools Research Software Technical Review 101

The Product Coalition

APRIL 19, 2021

71 Product Owner Interview Questions Scrum is not a methodology but a framework. The Product Owner is the least well-defined accountability within the Scrum framework and?—?at learning faster as an organization than the competition, thus being able to exploit market opportunities?—?is at the same time?—?the is at stake.

Product Research 113

Product Research Customer Experience User Testing Agile 113

Centercode

JANUARY 21, 2020

It isn’t just the right demographic or technographic qualifications — though target market testers are essential to netting accurate and actionable insights. See how Centercode delivers a 90% (or higher) guaranteed tester participation rate on our CV projects with the 12 best practices in this ebook. What makes an ideal tester ?

Workshop 72

Workshop User Testing Product Research Data Visualization 72

Userzoom

JANUARY 29, 2020

If I have no more than a day or two to bring insights to a team, I’ll focus on doing a literature review in order to generate a list of best practices, which can be used as a heuristic framework for auditing a design or parts of a UI. . Lean heavily on colleagues in customer support, marketing, finance, IT, and people operations.

User Testing 72

User Testing Research Software Product Research Customer Experience 72