The Product Coalition

JULY 30, 2023

Much of the learning is about the market and the needs you all have. It happens through applying strategic product discovery processes (the same ones I advise my clients to use) and constantly listening to the market. They could be market changes — now is a great time to offer AI-related training services, for example.

User Testing 107

User Testing Customer Experience Webinar Consulting 107

The Product Coalition

DECEMBER 11, 2023

One thing Marty said in the workshop, however, made me quote this framework much more and use it when I help my customers understand where they should focus their energy. Strategy and Focus It almost doesn’t matter what drove a company to work with me originally, at some point we get to strategy.

Workshop 78

Workshop Customer Feedback Leadership User Testing 78

The Product Coalition

JANUARY 13, 2021

Strategic product thinking is hard. Especially when done as an afterthought - when the product is already in the market?—?it Here is a framework that will help you do just that. These four components are the market, the problem, the solution, and the product itself.

User Testing 118

User Testing Definition Product Marketing Marketing 118

Bain Public

APRIL 17, 2020

Our virtual workshop series provides actionable strategies, tools, processes, and skills product leaders need to create innovations, adapt to market shifts, and anticipate what’s next. The 3 steps to product innovation. The 12 lessons will cover the tactics, strategies and mindsets that underpin the 3 steps thinking.

Workshop 52

Workshop Leadership Document Roadmap 52

The Product Coalition

DECEMBER 11, 2023

All of that, while you still haven’t really landed in your chair yet, and perhaps don’t even know enough about the product or the market to say anything meaningful. When your explanations about how crafting a good strategy takes time don’t work, you know it’s time to do something else. Don’t confuse analysis with having answers.

Strategy 78

Strategy Onboarding KPIs Leadership Roadmap 78

The Product Coalition

FEBRUARY 1, 2021

That’s, for example, what makes OKRs such a powerful framework as opposed to plain KPIs. These can be things related to the product or the strategy?—?for for example, we are working on a plan to enter a new market?—?or My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

CTO Coach 97

CTO Coach Reporting Tools CTO Management 97

The Product Coalition

JANUARY 8, 2019

explains Amelie Watt, a Product Manager at Elevator Up, “This way, we’re able to remain flexible when plans change and quickly adjust according to new requirements and ideas….agile So, with consideration given to your KPIs, product vision, and available resources, you can start ranking your themes.

Agile 60

Agile Roadmap Vision Customer Feedback 60

The Product Coalition

MAY 28, 2022

Photo by Kampus Production from Pexels I always try to practice what I preach. When I talk about product strategy, I apply the same methodologies to my own company although my product is not technological. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an But even if it doesn’t, choose one.

Framework 137

Framework User Testing Dashboard Customer Experience 137

The Product Coalition

MARCH 10, 2024

In economics, they explained to me the foundations of a perfect market. It’s also a legitimate strategy, and had Apple seen Vision Pro more related to Mac than to iPhone it could have gone down that path too. Here is a framework that will help you understand your choices and regain the freedom to choose, time and again.

Entertainment 120

Entertainment Technical Review Strategy Vision 120

The Product Coalition

JUNE 27, 2021

Creating a solid product strategy is an ongoing process, not a one-time effort. Once you created a first draft that you are happy with, it’s time to bring it to the market and iterate according to the feedback you get. But how can you test a strategy? for example, if you are moving to a new market?—?you

User Testing 89

User Testing Product Research Strategy Product Strategy 89

Roadmunk

OCTOBER 26, 2017

Welcome to the second episode of Product to Product —a podcast for / by product people. Listen below: This episode features Matt Bilotti , product manager at Drift. Matt recently co-authored an ebook with Drift’s CEO, David Cancel, called “ Burndown: A better way to build products.” But what is Burndown?

Framework 40

Framework Data Visualization User Testing Reporting Tools 40

The Product Coalition

NOVEMBER 25, 2020

Photo by Steve Johnson from Pexels “Do I really need to start measuring everything that happens on the product?” the CPO of a startup that has a great product in the market asked me with a sigh. At the product level, I highly recommend starting with the startup metrics for pirates framework (AARRR).

Data Visualization 89

Data Visualization User Testing Dashboard Customer Experience 89

UX Studio: Product Management

AUGUST 17, 2018

Estimating market demand and value. Pro tip: Does our product really meet a need? Are we targeting the right market? Ideally, the product team has already passed that. In such cases, professional market research may work better for starters. The basic answer: any and every time during the product cycle.

User Testing 141

User Testing Product Research Research Software Feedback Software 141