UX Studio: Product Management

AUGUST 17, 2018

Here we’ll give you some guidelines and best practices, whether you’re just beginning to include usability testing in your processes or are setting out to up your usability testing game. Usability tests check if people can use a product. What is usability testing? What is the purpose of usability testing?

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The Product Coalition

MAY 28, 2022

I highly recommend going through this framework twice: once with yourself, coming up with your recommendations, and then presenting it to management and letting them go through this process, either getting to the same conclusions that you did or convincing you otherwise. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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Framework User Testing Dashboard Customer Experience 137

Userpilot

APRIL 21, 2024

This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Next, create user personas. A high-converting landing page is tailored for a specific user persona.

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UX Studio

FEBRUARY 2, 2022

You can easily get lost and puzzled when you start looking at all the infinite UX research tools that have become available lately. That’s why I decided to compile the most common UX research tools for you and hopefully, you will be able to find the proper ones for your needs. Pros: UXtweak allows you to do as many tests as you like.

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Userzoom

JANUARY 29, 2020

When you’re down to the wire, time-wise, how can you ensure that user research is still being planned and executed as thoroughly and as user-focused as possible? Darrell Penta , Senior UX Researcher | HubSpot. Projects like these can put UX researchers in a very difficult position. Lean on your co-workers.

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Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

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The Product Coalition

JUNE 27, 2021

Once you created a first draft that you are happy with, it’s time to bring it to the market and iterate according to the feedback you get. But how can you test a strategy? for example, if you are moving to a new market?—?you Creating a solid product strategy is an ongoing process, not a one-time effort.

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Intercom, Inc.

SEPTEMBER 10, 2020

Intercom’s Kate O’Hanlon recently caught up with Mark to talk about his approach to scaling, and why it’s a mistake to think that the formula for success is just about getting product-market fit and then adding sales reps. . A data-driven framework for scaling. I think that’s message-market fit.

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Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

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The Product Guy

FEBRUARY 3, 2019

I prided myself on knowing my customers. When I built a new feature, I knew exactly who would benefit from it and knew who to call for feedback. I had many, many more customers (millions more), but no way of segmenting these customers into personas or roles like at my previous job. But that was my old job in edtech.

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The Product Coalition

JULY 30, 2023

A need is more than a general desire, and you should trust your customers’ actions more than their words. Much of the learning is about the market and the needs you all have. It happens through applying strategic product discovery processes (the same ones I advise my clients to use) and constantly listening to the market.

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PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

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The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic. But is it enough?

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Gainsight

OCTOBER 13, 2022

The state of the SaaS market right now is stress-testing the growth strategies of all kinds of SaaS companies. . But the companies that are prepared to weather any market conditions are the ones poised to become unstoppable. Chief customer officers should consider ways to efficiently scale. CS, it’s time to own NRR.

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The Product Coalition

DECEMBER 11, 2023

But another reason is that in order for your customers to buy your product they need to be ready to buy it. I’m sure you’ve been there yourself as a customer. You can’t force anything on your customer, they have to be willing to make the move. Like you, your customers are people. It starts much earlier — with the mindset.

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ProductPlan

SEPTEMBER 30, 2021

Product professionals talk to customers and stakeholders to understand what’s important to them. We conduct customer research and stakeholder alignment so we can figure out what matters. We conduct customer research and stakeholder alignment so we can figure out what matters.

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Product Management University

JUNE 5, 2023

It’s hard to get stakeholders fist-pumping over things like… be the market leader execute the most payment transactions pay more employees than all other payroll systems combined to be the leading provider of… to make the best product in [category] If your product vision resembles any of the above, you won’t be feeling the love from any direction.

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The Product Coalition

MARCH 19, 2023

Each such level requires a different skill level and different frameworks, and moving from one to another (at least to doing it well) might take time and practice. The product was still young but already well-defined and deployed on customers’ networks. This level requires a whole new thought process with dedicated frameworks.

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Gainsight

OCTOBER 14, 2022

Is it different for every customer?”. These are just a few of the questions that customer success (CS) experts explored in a recent episode of CS Essentials by Gainsight: Talking About ROI , a Success League Radio production. This series is also hosted by Tim Van Lew, Director of Customer Success Strategy at Gainsight.

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The Product Coalition

DECEMBER 11, 2023

But every now and then, for example, when I share the insights with my customers (many of them wanted to use our time together to simply hear how it was), I remember what a great privilege it was to attend this workshop, and I feel truly grateful. Quite a few weeks have passed since I attended SVPG’s ‘Coach the Coaches’ session.

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The Product Coalition

NOVEMBER 30, 2020

You can sign up here and join 28k other subscribers Download the 71 Product Owner Interview Questions Ebook The free 71 Product Owner Interview Questions PDF is not merely listing the questions, but also contains background information on: Why the questions are useful in the process, and… A range of appropriate answers. at the same time?—?the

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Andrew Chen

DECEMBER 10, 2018

Above: New technology has always captivated consumers! And since I’m focused mostly on consumer companies – is there anything exciting happening? Content marketing. The origin of the Michelin Guide and why content marketing still works. Reinventing traditional media (Podcasting, eBooks, etc).

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BrainMates

APRIL 21, 2020

We write lengthy market and product requirements detailing the solution we want, “supported” by overly ambitious business cases. The benefits of a top-down specification framework. An effective tool is the top-down specification* framework. But are we doing better? Often we act with such certainty, bordering on arrogance.

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The Product Coalition

JANUARY 13, 2021

Especially when done as an afterthought - when the product is already in the market?—?it Here is a framework that will help you do just that. I created a model called “The Product Circuit”, which I have since used in product strategy processes with dozens of companies and in my lectures when I explain the journey to product-market fit.

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Intercom, Inc.

JULY 4, 2019

If we implement a new feature, how will customer behavior change in a meaningful way?”. We wanted to jump into this hot topic to see if we could marry our practical experience with Josh’s framework. Josh: I’ve spent about 30 years in the technology industry, most of that time working as a user experience designer.

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User Testing Customer Experience Feedback Software Research Software 212

The Product Coalition

NOVEMBER 25, 2020

the CPO of a startup that has a great product in the market asked me with a sigh. At the product level, I highly recommend starting with the startup metrics for pirates framework (AARRR). I absolutely love this framework because of its simplicity on one hand and its insightfulness on the other. That was the question that S. ,

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Data Visualization User Testing Dashboard Customer Experience 89

Centercode

JANUARY 21, 2020

It isn’t just the right demographic or technographic qualifications — though target market testers are essential to netting accurate and actionable insights. Enthusiastic testers are game-changers when it comes to maintaining test participation throughout the course of your Customer Validation (CV) projects. That X-factor?

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Roadmunk

OCTOBER 26, 2017

Matt recently co-authored an ebook with Drift’s CEO, David Cancel, called “ Burndown: A better way to build products.” The ebook explores the Burndown framework that Drift’s product team has adopted for product development. So to begin, I’d love to understand a little bit about the Burndown framework.

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The Product Coalition

APRIL 19, 2021

71 Product Owner Interview Questions Scrum is not a methodology but a framework. The Product Owner is the least well-defined accountability within the Scrum framework and?—?at A Product Owner is an innovator at heart and thus a value creator for customers and organizations if given a chance to work in an agile manner.

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ProductPlan

JUNE 18, 2021

Not to mention they dictate what marketing and sales will be able to promote and sell going forward. Yet far too often, bug fixes, custom client requests, and features of dubious value take up valuable bandwidth. Yet far too often, bug fixes, custom client requests, and features of dubious value take up valuable bandwidth.

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The Product Coalition

JANUARY 17, 2021

A large potential customer comes in, and you need to shift priorities to do whatever it takes in order to convert them. I like to describe it using Dave McLure’s AARRR framework: you are pouring leads into the pipe on the left, and you get happy customers on the other side of the pipe on the right. Sounds familiar?

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User Testing Customer Experience B2B Reference 109

Intercom, Inc.

MARCH 29, 2018

Eric is the CEO of digital marketing agency Single Grain. His team works with companies ranging from tech giants like Amazon, Uber and Salesforce to Series A stage up-and-comers as they try to acquire more customers. Do you find yourself having to turn away people that don’t have product/market fit yet?

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Gainsight

DECEMBER 2, 2019

Bookmark this collection of resources all about customer retention and stop churn in its tracks. Customer retention is one of the biggest metrics in SaaS and a key component in any SaaS company’s strategy. What is Customer Retention? When a customer leaves, it’s known as churn. Benefits of a Customer Retention Strategy.

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Onboarding KPIs Strategy User Testing Customer Feedback 52

The Product Coalition

FEBRUARY 1, 2021

This also fits nicely into your desire to give them enough leadership room. That’s, for example, what makes OKRs such a powerful framework as opposed to plain KPIs. for example, we are working on a plan to enter a new market?—?or My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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Andrew Chen

DECEMBER 10, 2018

Above: New technology has always captivated consumers! And since I’m focused mostly on consumer companies – is there anything exciting happening? Content marketing. The origin of the Michelin Guide and why content marketing still works. Reinventing traditional media (Podcasting, eBooks, etc).

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User Testing Startups Technical Review Customer Experience 40

Usersnap

FEBRUARY 20, 2020

Do you keep hearing about Net Promoter Score (NPS) being a great tool for improving customer satisfaction, boosting customer lifetime value, and generating more revenue? We’ll also show you how you can calculate NPS for your business, teach you how to collect NPS feedback, and go over a few NPS best practices. Sounds good?

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Intercom, Inc.

NOVEMBER 23, 2022

Instead of doing traditional content marketing in a crowded market with much more affluent players, ProfitWell focused on producing different, audience-based content to drive traffic. It’s weird, we have all these terms now – customer-funded, indie hacker. So, we were going to raise capital. And so, yeah, very surreal.

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