The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic. What was it that wasn’t working?

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Mixpanel

NOVEMBER 8, 2021

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). How could a product manager possibly dig into the data and pull up something that’s genuinely useful for activation and retention?

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The Product Coalition

MARCH 19, 2023

Watching closely how my younger daughter’s creative process evolves, I noticed a few different skills that she develops over time. Each such level requires a different skill level and different frameworks, and moving from one to another (at least to doing it well) might take time and practice.

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User Testing Framework B2B Document 141

Gainsight

JULY 12, 2023

As Customer Success (CS) matures and enters a digital era, operations have never been more pivotal. CS teams are charged with perfecting a seamless omnichannel customer experience throughout the entire user journey, while working at peak efficiency. (No No pressure!)

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The Product Coalition

DECEMBER 11, 2023

But every now and then, for example, when I share the insights with my customers (many of them wanted to use our time together to simply hear how it was), I remember what a great privilege it was to attend this workshop, and I feel truly grateful. Don’t assume that if they heard it multiple times they understood it.

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The Product Guy

FEBRUARY 3, 2019

I prided myself on knowing my customers. I served teachers, students, and administrators, each group with specific product needs and goals. I had many, many more customers (millions more), but no way of segmenting these customers into personas or roles like at my previous job. Who is the “right” customer to interview?

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The Product Coalition

JANUARY 17, 2021

A large potential customer comes in, and you need to shift priorities to do whatever it takes in order to convert them. I like to describe it using Dave McLure’s AARRR framework: you are pouring leads into the pipe on the left, and you get happy customers on the other side of the pipe on the right. Sounds familiar?

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User Testing Customer Experience B2B Reference 109

The Product Coalition

FEBRUARY 1, 2021

These founders have many great qualities, but many times prior product experience isn’t one of them. This situation is very common and requires the founders to close many gaps in the way they think about product management in general and their product specifically (that’s where my mentoring services come in handy ).

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The Product Coalition

JANUARY 13, 2021

Here is a framework that will help you do just that. When I first started teaching product management (at IDC’s Adelson School of Entrepreneurship ), I needed a way to break down strategic product thinking into distinct components that would help people understand and focus on one aspect each time.

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User Testing Definition Product Marketing Marketing 118

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?

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The Product Coalition

JANUARY 8, 2019

explains Amelie Watt, a Product Manager at Elevator Up, “This way, we’re able to remain flexible when plans change and quickly adjust according to new requirements and ideas….agile Setting your high-priority themes will help you focus your time and energy to do a few things really well,” she says. It is iterative. We build some things.

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The Product Coalition

DECEMBER 11, 2023

There comes a time with every product when there is a focus on sales. Money time. But like pregnancy, sales processes take time and can’t always be rushed. This had led me to the exact result that I dreaded — failing miserably in various 2nd-time opportunities, only because I was so nervous. What is it then?

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The Product Coalition

MAY 28, 2022

Photo by Kampus Production from Pexels I always try to practice what I preach. When I talk about product strategy, I apply the same methodologies to my own company although my product is not technological. When I talk about time management, I share with you the methods that worked best for me. And one year?

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Framework User Testing Dashboard Customer Experience 137

Userpilot

APRIL 22, 2024

Interested in effortlessly turning prospects into loyal customers? That’s where funnel marketing comes in. But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? Depending on your approach to customer engagement and conversion, you can tailor your marketing funnel.

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Analytic Tools Feedback Software User Testing Product Research 52

Roadmunk

OCTOBER 26, 2017

Matt recently co-authored an ebook with Drift’s CEO, David Cancel, called “ Burndown: A better way to build products.” The ebook explores the Burndown framework that Drift’s product team has adopted for product development. So to begin, I’d love to understand a little bit about the Burndown framework.

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The Product Coalition

NOVEMBER 25, 2020

At the product level, I highly recommend starting with the startup metrics for pirates framework (AARRR). I absolutely love this framework because of its simplicity on one hand and its insightfulness on the other. In short, this framework describes 5 categories of metrics: Acquisition, Activation, Retention, Revenue, Referral.

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Data Visualization User Testing Dashboard Customer Experience 89

The Product Coalition

JUNE 27, 2021

Creating a solid product strategy is an ongoing process, not a one-time effort. Once you created a first draft that you are happy with, it’s time to bring it to the market and iterate according to the feedback you get. It is very common to stop and rethink the product strategy at this point.

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User Testing Product Research Strategy Product Strategy 89

Userpilot

MAY 19, 2021

The first thing you need to know to craft a successful marketing plan is…what your users “hire” your product for. What job do they need to get done with your product? Does your product help employees save time while invoicing? Does it help marketing managers publish posts faster? Social Media.

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Research Software B2B User Testing Customer Experience 119

Usersnap

FEBRUARY 20, 2020

Do you keep hearing about Net Promoter Score (NPS) being a great tool for improving customer satisfaction, boosting customer lifetime value, and generating more revenue? Net Promoter Score (NPS) is a metric designed to help measure and evaluate customer satisfaction and loyalty. Reduce customer churn.

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Intercom, Inc.

MARCH 29, 2018

Eric is the CEO of digital marketing agency Single Grain. His team works with companies ranging from tech giants like Amazon, Uber and Salesforce to Series A stage up-and-comers as they try to acquire more customers. But it ended up working out, because we built our own inbound machine just in the nick of time. Just be patient.

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