The Product Coalition

DECEMBER 11, 2023

If you are the new product leader of your company, your company might be in product leadership debt. One of the common situations where this conflict arises is when you take a new product leadership role. Here is how to give the CEO what they need while staying true to your professional standards.

Strategy 78

Strategy Onboarding KPIs Leadership Roadmap 78

Gainsight

JULY 12, 2023

Collaborate cross-functionally with Sales, Product, Marketing, and other teams to align customer success objectives with overall company goals. Apply this knowledge to shape the future of our customer success function, driving innovation and thought leadership. May include prior experience as a CSM or CSM leader.

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization User Friction 52

The Product Coalition

MARCH 19, 2023

Each such level requires a different skill level and different frameworks, and moving from one to another (at least to doing it well) might take time and practice. But the first thing Twiggle’s founders asked me to do was to decide which product we are going to create with the amazing technology that they have built so far.

User Testing 141

User Testing Framework B2B Document 141

The Product Coalition

DECEMBER 11, 2023

That was the case with Infinify, my product leadership academy, when I decided to “give it a try” while I always have the option to go back to a CPO role in the industry. There are many frameworks for buying journeys. Failure is the most probable result anyway, so I might as well try. Good luck selling! Wait, scratch that.

User Testing 78

User Testing Customer Experience Product Research Consulting 78

The Product Coalition

MARCH 10, 2024

Here is a framework that will help you understand your choices and regain the freedom to choose, time and again. Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on March 7, 2024.

Entertainment 120

Entertainment Technical Review Strategy Vision 120

The Product Coalition

FEBRUARY 1, 2021

Photo by Pedro Figueras from Pexels As the importance of product management for business success becomes clearer, many startups give one of the founders the product leadership role. It can be a full-blown CPO responsibility or a CTO who runs both product and technology. Here’s why and how.

CTO Coach 97

CTO Coach Reporting Tools CTO Management 97

The Product Coalition

NOVEMBER 25, 2020

At the product level, I highly recommend starting with the startup metrics for pirates framework (AARRR). I absolutely love this framework because of its simplicity on one hand and its insightfulness on the other. In short, this framework describes 5 categories of metrics: Acquisition, Activation, Retention, Revenue, Referral.

Data Visualization 89

Data Visualization User Testing Dashboard Customer Experience 89

Mixpanel

NOVEMBER 8, 2021

Start by talking to business stakeholders, like your leadership, customer success, marketing and more. This is particularly important when you’re product-led. So we pivoted to getting users to understand the value of the product as early as possible in their self-onboarding journey. With product metrics.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

The Product Coalition

JULY 30, 2023

Sales organizations have frameworks like BANT and MEDDIC to rank prospects and make sure they have a high chance of converting into paying customers. The answer is that it means that the problem you are trying to solve is important enough for them. In fact, not only important but also that they have the ability to do something about it.

User Testing 107

User Testing Customer Experience Webinar Consulting 107

The Product Coalition

JANUARY 13, 2021

Strategic product thinking is hard. Especially when done as an afterthought - when the product is already in the market?—?it Here is a framework that will help you do just that. It is the basis for the entire lean startup approach, and it explains why product-market fit is so hard to achieve and takes so long.

User Testing 118

User Testing Definition Product Marketing Marketing 118

The Product Coalition

JUNE 27, 2021

Create a Product Pitch That You Believe In The most tangible outcome of a product strategy is a new product pitch. You can use frameworks like the product circuit , SCIPAB , or any other storytelling method you like. Make sure you meet the market as quickly as possible, using this simple and quick method.

User Testing 89

User Testing Product Research Strategy Product Strategy 89

The Product Coalition

JANUARY 17, 2021

I like to describe it using Dave McLure’s AARRR framework: you are pouring leads into the pipe on the left, and you get happy customers on the other side of the pipe on the right. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an Everyone works really hard, and the success rate is far from 100%. Sounds familiar?

User Testing 109

User Testing Customer Experience B2B Reference 109