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The Product Coalition
FEBRUARY 11, 2024
The value assessment framework allows you to identify gaps in any of the value layers — definition, delivery, and perception. Photo by Iain Kennedy on Unsplash When I was a product lead at Imperva, there was a feature that engineering kept telling me required a rewrite. This concludes the value assessment framework.
The Product Coalition
JANUARY 28, 2024
Now that you understand the three layers of value, next week I’ll share a simple framework that allows you to assess it and gain insight about your customers. Stay tuned.
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PMLesson's Ace the PM Interview
APRIL 25, 2022
Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.
The Product Coalition
DECEMBER 31, 2023
Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.
The Product Coalition
MARCH 19, 2023
Each such level requires a different skill level and different frameworks, and moving from one to another (at least to doing it well) might take time and practice. But the first thing Twiggle’s founders asked me to do was to decide which product we are going to create with the amazing technology that they have built so far.
The Product Coalition
DECEMBER 11, 2023
One thing Marty said in the workshop, however, made me quote this framework much more and use it when I help my customers understand where they should focus their energy. Strategy and Focus It almost doesn’t matter what drove a company to work with me originally, at some point we get to strategy.
The Product Coalition
JULY 30, 2023
Sales organizations have frameworks like BANT and MEDDIC to rank prospects and make sure they have a high chance of converting into paying customers. For example, my strategic consulting clients usually need me when they realize they have a product strategy problem (even if they don’t call it that way). It’s pivot time.
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