Gainsight

JULY 12, 2023

In short, having a strong CS leader at the helm of your CS Ops strategy is make-or-break. Develop and execute strategies to optimize the customer success journey, ensuring a seamless and delightful experience for our customers. Familiarity with industry-leading customer success methodologies and frameworks.

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Analytic Tools Reporting Tools Data Visualization User Friction 52

Userpilot

APRIL 21, 2024

We also share examples of different conversion paths and optimization strategies. From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. ’ To create my goals, I use the SMART framework. SMART goal-setting framework. If so, you’re in the right place!

Research Software 88

Research Software Feedback Software User Testing Reporting Tools 88

The Product Coalition

JULY 30, 2023

Sales organizations have frameworks like BANT and MEDDIC to rank prospects and make sure they have a high chance of converting into paying customers. Once you understand what is it exactly, you can formulate a strategy. When things don’t work, and they need to connect the dots between the product, the go-to-market and the business.

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The Product Coalition

JANUARY 13, 2021

Strategic product thinking is hard. Especially when done as an afterthought - when the product is already in the market?—?it Here is a framework that will help you do just that. It is the separation that helps you sharpen your strategy. it is nearly impossible to rise above specific features and metrics.

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User Testing Definition Product Marketing Marketing 118

The Product Guy

FEBRUARY 3, 2019

For a great introduction, download Intercom’s Jobs To Be Done eBook. In this post, I include three tips for product managers new to JTBD style interviews, written by someone (me) who just completed his first round of JTBD interviews. In hindsight, my recruiting strategy was too broad. About John Kresse.

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The Product Coalition

FEBRUARY 1, 2021

That’s, for example, what makes OKRs such a powerful framework as opposed to plain KPIs. These can be things related to the product or the strategy?—?for for example, we are working on a plan to enter a new market?—?or My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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CTO Coach Reporting Tools CTO Management 97

The Product Coalition

JANUARY 17, 2021

I like to describe it using Dave McLure’s AARRR framework: you are pouring leads into the pipe on the left, and you get happy customers on the other side of the pipe on the right. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an Everyone works really hard, and the success rate is far from 100%. Sounds familiar?

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User Testing Customer Experience B2B Reference 109

The Product Coalition

JANUARY 8, 2019

explains Amelie Watt, a Product Manager at Elevator Up, “This way, we’re able to remain flexible when plans change and quickly adjust according to new requirements and ideas….agile Here’s a few ways agile product roadmaps can differ from traditional ones. Instead, we consider the idea of planning.”

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Intercom, Inc.

NOVEMBER 7, 2019

At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. It’s super important to think early on about what strategy you have. That’s what we call the start phase.

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Feedback Software Marketing User Testing Finance 162

The Product Coalition

MARCH 10, 2024

While it’s true generally as an approach to life (in psychology it’s called an internal locus of control), today I want to talk about its implication when you create your strategy. Strategy Is a Choice It is very tempting to approach strategy as if there is a right answer that we only need to find. But strategy isn’t as simple.

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Entertainment Technical Review Strategy Vision 120

The Product Coalition

MAY 28, 2022

Photo by Kampus Production from Pexels I always try to practice what I preach. When I talk about product strategy, I apply the same methodologies to my own company although my product is not technological. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an It’s the only way forward.

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Framework User Testing Dashboard Customer Experience 137

The Product Coalition

JUNE 27, 2021

Creating a solid product strategy is an ongoing process, not a one-time effort. Once you created a first draft that you are happy with, it’s time to bring it to the market and iterate according to the feedback you get. But how can you test a strategy? My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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User Testing Product Research Strategy Product Strategy 89

Userpilot

APRIL 22, 2024

But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? In this article, we break down the concept of the marketing funnel and share examples of practical strategies to give you a better idea of how it helps with user engagement. Product webinars. Visually appealing infographics.

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Analytic Tools Feedback Software User Testing Product Research 52

The Product Coalition

DECEMBER 11, 2023

My specialty as a strategic consultant and product executive coach is this complex triangle where the product meets the strategy and the business. There are many frameworks for buying journeys. Demonstrating that kind of growth after you are already doing quite well is practically impossible. Good luck selling!

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User Testing Customer Experience Product Research Consulting 78

Roadmunk

OCTOBER 26, 2017

Welcome to the second episode of Product to Product —a podcast for / by product people. Listen below: This episode features Matt Bilotti , product manager at Drift. Matt recently co-authored an ebook with Drift’s CEO, David Cancel, called “ Burndown: A better way to build products.” But what is Burndown?

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Framework Data Visualization User Testing Reporting Tools 40

The Product Coalition

NOVEMBER 25, 2020

At the product level, I highly recommend starting with the startup metrics for pirates framework (AARRR). I absolutely love this framework because of its simplicity on one hand and its insightfulness on the other. In short, this framework describes 5 categories of metrics: Acquisition, Activation, Retention, Revenue, Referral.

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Data Visualization User Testing Dashboard Customer Experience 89

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets. Venture Harbour’s Influencer Marketing Strategy That Has Led to 9 Successful Businesses.

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Research Software B2B User Testing Customer Experience 119

Usersnap

FEBRUARY 20, 2020

Measuring your NPS forces you to look into your overall customer experience strategy and see if you can make changes that would improve your score. NPS surveys start a conversation with customers, which you can then continue to find out more about their needs and wants, as well as how your product suits them and how it could be improved.

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Intercom, Inc.

MARCH 29, 2018

The interesting thing is that the way we get our clients right now is strictly around content marketing, inbound and SEO. Was that your strategy from the get go or was there a little bit of happenstance? Do you find yourself having to turn away people that don’t have product/market fit yet? Content marketing works.

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