The Product Coalition

JANUARY 17, 2021

If you ever worked in a B2B startup, you know that you are chasing opportunities. I like to describe it using Dave McLure’s AARRR framework: you are pouring leads into the pipe on the left, and you get happy customers on the other side of the pipe on the right. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

User Testing 109

User Testing Customer Experience B2B Reference 109

The Product Coalition

FEBRUARY 1, 2021

Photo by Pedro Figueras from Pexels As the importance of product management for business success becomes clearer, many startups give one of the founders the product leadership role. It can be a full-blown CPO responsibility or a CTO who runs both product and technology. Don’t worry, you are still needed.

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CTO Coach Reporting Tools CTO Management 97

Intercom, Inc.

NOVEMBER 7, 2019

If people aren’t looking for your solution, you have to educate them about the problem your product solves. Spendesk thinks about building its company in three stages: startup, growth, and scale. We tend to try to also deliver hard-copy versions of ebooks we’ve done, etc. That’s quite a large market.

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Feedback Software Marketing User Testing Finance 162

The Product Coalition

MARCH 10, 2024

An Israeli startup, Sightful, uses a similar concept of screens displayed in space for another use case — productivity. Here is a framework that will help you understand your choices and regain the freedom to choose, time and again. It’s a legitimate strategy, that resonates well with Apple’s iPhone strategy.

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Entertainment Technical Review Strategy Vision 120

The Product Coalition

DECEMBER 11, 2023

It is especially hard to succeed there, since as a product leader, your responsibility is no longer to build a great product, but rather to build a product that would become a business success — and that’s a very different ballgame, which entails much more than the actual code released to production. Good luck selling!

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User Testing Customer Experience Product Research Consulting 78

The Product Coalition

NOVEMBER 25, 2020

Photo by Steve Johnson from Pexels “Do I really need to start measuring everything that happens on the product?” the CPO of a startup that has a great product in the market asked me with a sigh. At the product level, I highly recommend starting with the startup metrics for pirates framework (AARRR).

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Data Visualization User Testing Dashboard Customer Experience 89

Roadmunk

OCTOBER 26, 2017

Welcome to the second episode of Product to Product —a podcast for / by product people. Listen below: This episode features Matt Bilotti , product manager at Drift. Matt recently co-authored an ebook with Drift’s CEO, David Cancel, called “ Burndown: A better way to build products.” But what is Burndown?

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Framework Data Visualization User Testing Reporting Tools 40

Intercom, Inc.

MARCH 29, 2018

Eric: I was leading growth at an online education startup called Treehouse, a company I still love, and that led to the opportunity to come to Single Grain. Adam: You mentioned some of the bigger companies that you’re working with, but you’re working with smaller startups too. Read more about applying her framework here.

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