Boost Mobile Customer Retention in 4 Steps
Alchemer Mobile
OCTOBER 4, 2018
In mobile marketing, it’s a well known fact that retaining customers costs less than acquiring new ones, and retention can also be used as a trust signal around how well your brand knows its customer base. However, retention doesn’t look very good for the average mobile app. What many don’t realize is that customer churn can be largely managed with a few simple improvements to their app’s customer experience, and boosting retention doesn’t mean you have to completely reinvent the wheel.
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