Tue.Nov 07, 2023

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Navigating biases in product management

Mind the Product

Tiago Nogal delves into cognitive biases and their impact on decision-making in product management, and offers some practical strategies to navigate them. Read more » The post Navigating biases in product management appeared first on Mind the Product.

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3 Successful Companies Leading Industries Using Market Segmentation

Gocious Blog

We've previously discussed here on the blog types of market segmentation and how to break into new markets by targeting certain segments. Now, it's time to look closer at examples of companies that successfully captured various market segments with their product lines, either by innovation or acquisition. The following three companies have harnessed the power of market segmentation to dominate against their competition.

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Mastering cross-discipline collaboration: Insights from product leaders

Mind the Product

Cross-discipline collaboration can be challenging for product leaders, filled with problems and overall difficulties. Read on for what we learned about communicating with multiple teams at the #mtpcon Leadership forum. Read more » The post Mastering cross-discipline collaboration: Insights from product leaders appeared first on Mind the Product.

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New research: how enterprises invest in digital transformation & product development

Modus Create

About Modus Create’s 2023 digital transformation report Enterprises are ramping up their investment in improving the customer experience through new digital products. But those efforts are hindered by challenges like having a solid strategy in place, navigating data security, and finding and retaining the right talent. Those were key takeaways from Modus Create’s new industry research report, “ Investing in Digital Transformation & Product Development ,” which reveals how decision-mak

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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The Pitfalls of Hiring Tech Talent (Software Developers) and How To Avoid Them

TurnKey Labs

Hiring tech talent, particularly software developers, can be a challenging task. It’s not just about finding someone who can code; it’s about finding the right fit for your team, someone who can bring your vision to life, and contribute to your company’s growth.

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The Pitfalls of Hiring Tech Talent (Software Developers) and How To Avoid Them

TurnKey Labs

Hiring tech talent, particularly software developers, can be a challenging task. It’s not just about finding someone who can code; it’s about finding the right fit for your team, someone who can bring your vision to life, and contribute to your company’s growth.

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Taking an Outcome-Driven Approach | Ruben de Boer

AB Tasty

Ruben de Boer explains what it takes to create a healthy testing environment that paves the way for better experimentation organization-wide Ruben de Boer is a lead CRO Manager and consultant with over 14 years of experience in data and optimization.

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Supporting Caregivers Through Collaborative Testing

Centercode

Stryker's Casey Hamar join us to talk about healthcare, testing, and empowering caregivers

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Customer Engagement Marketing for SaaS: Definition, Strategies, and Examples

Userpilot

In SaaS, acquiring customers through marketing is not enough for sustainable growth. That’s why customer engagement marketing is an essential pillar, as it provides the building blocks for making customers stay, engage , and eventually become loyal advocates for your product. That said, we’ll go over how to build a strong customer engagement strategy that cultivates trust and unlocks product growth.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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Navigating the Shift to Digital CS to Achieve Efficiency and Scale

Gainsight

Does this scenario sound familiar? Customer data scattered across various systems, workflows bottlenecked by manual processes, and an overarching need for a more unified and efficient approach. This was the situation Sana Benefits was experiencing, and it rings true for countless organizations working to navigate their customer success maturity in order to deliver efficient growth in their business.