Fri.Jan 11, 2019

Maximum Possible Products by Sally Foote

Mind the Product

In this #mtpcon London talk, Sally Foote of Photobox had us consider that most product managers don’t work on greenfield products that allow them to design minimum viable services.

New horizons: How to move your life for your career

Inside Intercom

When we think of our dream career, and by extension our dream life, we rarely picture jumping into the unknown to attain it. We seldom imagine replacing the comfortable life we already have with an entirely new, unfamiliar environment.

Using The Principles of Persuasion to Influence Decision-Making

AB Tasty

Robert B. Cialdini first talked about the principles of persuasion, or what he called the “universals that guide human. Read more. This article was originally posted on AB Tasty as Using The Principles of Persuasion to Influence Decision-Making. Conversion Optimization

The Screenplay Test Design Pattern

Modus Create

The Screenplay Test Design Pattern, also known as the Flow Pattern, has been around since 2007 and is brilliantly described by Antony Marcano, Andy Palmer, Jan Molak and John Ferguson Smart in their article Page Objects Refactored: SOLID Steps to the Screenplay/Journey Pattern. They have an excellent explanation about the concept of this pattern and what common problems it intends to address.

Make an Impact with Analytics and Journey Maps

Speaker: Kirui K. K., Co-founder and CEO of Tanasuk Africa

If you want to offer a better user experience, it can be tempting to track each and every data point in your product. However, this can quickly get complicated and overwhelming as you collect more and more data. How do you know which metrics will help you improve? Kirui K. K., Co-founder & CEO Tanasuk Africa, wants you to know that analytics don't have to be complicated to make an impact - no matter the size of your company. Join him as he explains how to create a customer journey map, then use that map to figure out the metrics you need to know - and how to use them.

This Week in Product – Jan. 11, 2019


Somehow — we’re not entirely sure how — it got to be 2019. And we are waking from a holiday slumber with some fresh picks from the abundant tree of product wisdom. It’s Trend Time The beginning of the year is filled with recaps, trend reports, and our personal favorite: the forecast report. One that. The post This Week in Product – Jan. 11, 2019 appeared first on ProductCraft by Pendo. Perspectives