Wed.Jan 12, 2022

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How Mobile Customer Loyalty Programs Increase Customer Retention and Drive Revenue (with Examples)

Alchemer Mobile

It’s common knowledge in the retail world that mobile customer loyalty and reward programs work wonders to keep customers coming back time and time again. If you look at almost any major retailer, you’ll find a reward or loyalty program tied to their growth strategy. In this post, we go over why these programs are successful along with examples of some of the best mobile customer loyalty apps on the market such as Starbucks and NikePlus.

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Benn Stancil, founder of Mode, on how data science can help us make better decisions

Intercom, Inc.

Or rather, it should be. That stereotypical image of a room teeming with monitors and elaborate dashboards where all the decisions are made isn’t real, and it’s high time we move away from it. According to Benn Stancil , co-founder and Chief Analytics Officer behind Mode , a platform designed to help data analysts and data scientists analyze, visualize, and share data, a lot of their actual day-to-day work involves sitting with product managers and business leaders, tinkering with various things

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Product Manager Guide for Launching an API Offering Fast

The Product Coalition

With the shift to product offerings being extensible to partners, an API as part of your overall product offering is critical to user acquisition growth and embedding within other platforms. But, as your backlog grows every day, how can you launch your API with the least amount of lift and drama?—?while also delivering a first-class experience? These 4 tools will be rocket boosters ??

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Moving fast and building smart: The value of quick customer feedback

Intercom, Inc.

At Intercom we obsess about our customers’ success. We also prioritize moving fast , making quick, effective decisions, and maintaining momentum. Collecting customer feedback is crucial to making smart product decisions, but it can be time-consuming for both our team and our customers. This might mean compromising on production speed, or on customer satisfaction if our users feel they’re being contacted too frequently.

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How To Get Promoted In Product Management

Speaker: John Mansour

If you're looking to advance your career in product management, there are more options than just climbing the management ladder. Join our upcoming webinar to learn about highly rewarding career paths that don't involve management responsibilities. We'll cover both career tracks and provide tips on how to position yourself for success in the one that's right for you.

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Building a Research Practice at User Interviews: The First 90 Days

UserInterviews

Our VP of UXR shares her approach to research ops, enablement, and strategic projects in her first 90 days.

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Complete Guide—Technical Program Manager Interview Questions & Answers

PMLesson's Ace the PM Interview

Have you been intrigued by the position of Technical Program Manager? Between the unique, stimulating job descriptions and the lucrative salaries that come alongside them, we wouldn't blame you for wanting to jump into the role! Nevertheless, the TPM interview feels daunting for many. This shouldn't necessarily come as a surprise, considering the role occupies a special place across several different fields.

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ONE THING on Product Leadership

Product Culture

How do you learn to be a leader? Product is the sort of leadership role that can pull the right team together and get them moving in the right direction. But how do you get those skills? Is it mentorship? Making tons of mistakes? Reading brilliant books ? A Product Culture Manifesto ? Or just innate ability? I learned cross-functional leadership from my first boss in Product, John Wang, who went on to be CMO of HTC.

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Is Your Backlog Too Big? A New Technique for Prioritization

DevelopmentCorporate

How many items are in your product backlog? 50? 100? 500? A favorite tactic for product managers dealing with stakeholder suggestions is to tell them they ‘will put it in the backlog.’ Unfortunately, many backlog items will languish in the backlog for months or even years before being prioritized for a Sprint. Many years ago I inherited the product management of a B2B SaaS Managed File Transfer solution.

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The Systemic Under-Rating of Rest, Silence and Hobbies

dscout People Nerds

[dscout x HmntyCntrd] How to cultivate a self-care regimen in a society that de-values our well-being.

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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Everything You Need To Know About Product Competitors

airfocus

Product competition is whenever one product is directly competing with another product to fill a particular consumer need. For instance, if two products both solve a consumer's need to cook steak, then these are product competitors.

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Slack: A Product Led Growth Strategy Case

The Product Coalition

Before solving the case, let’s first understand the fundamentals of product-led growth, something that is not complete without mentioning a few best-of-breed products. Grammarly, DropBox, Slack, Zoom are synonyms of product lead growth. They kept their model away from traditional sales-led growth through product innovation, customer experience and still managed to be best-in-class.

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Chief Product Officer: Their Superpowers and Role in SaaS Growth!

Usersnap

Ever wonder what a chief product officer is up to? Maybe you want to become one yourself one day! Well, the CPO position has certainly grown and evolved over time. In short, the CPO oversees all aspects of a product’s vision, design, and development. They are essential in creating a robust and helpful product that fills a void in the market while addressing customer feedback.

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Customer Success Metrics in SaaS: The Ultimate Guide For Driving Growth

Userpilot

Are you tracking customer success metrics for your SaaS? Customer success is key to sustaining your company’s revenue by creating customer lifetime value (LTV). Your customer success efforts should align your business objectives to their specific needs. You can then use customer success metrics to analyze if your efforts are paying off. This way, you are more likely to retain successful customers , who eventually become loyal to your company.

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.