Good Behavioral Product Manager, Bad Behavioral Product Manager
Mind the Product
JANUARY 17, 2018
A good product manager generally has a keen instinct for human behavior. However, the best product managers have learned how to incorporate the science of human behavior in a more rigorous way than just relying on instinct. This post (with a nod from Ben Horowitz’s seminal post) introduces the idea of a behavioral product manager (BPM) – a product manager who integrates the science and methods of behavioral science into product design, and discusses the traits of good BPMs and bad B
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