Mind the Product

AUGUST 6, 2020

One of the interesting things about developing software in the Business-to-Business (B2B) space is that you often don’t know what users need, even when you think you do. Such blind spots may not be entirely your fault. Early in my career, I developed a software distribution tool for a CRM solution that ran on the [.]. Read More. The post The Blind Spots of B2B Product Vendors (And How to Fix Them) appeared first on Mind the Product.

B2B 108

B2B Customer Experience Development Enterprise 108

Alchemer Mobile

AUGUST 6, 2020

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. The Apptentive community has been on the front lines of the changes to mobile product management, and as a result, has been eager for content to advance their skills.

Feedback Software 179

Feedback Software User Testing Data Visualization Product Research 179

Mind the Product

AUGUST 6, 2020

In this Prioritised AMA, we put your questions to Mina Radhakrishnan – co-founder of Sydney based property tech startup, :Different. Starting her career as a business analyst for Goldman Sachs, Mina later joined Google as a member of the Associate Product Management program, before moving to ModCloth as one of their first product managers. Mina’s [.].

Startups 112

Startups Product Management Product Manager Management 112

The Product Coalition

AUGUST 6, 2020

As a Senior Solutions Consultant at Mixpanel , I speak with a lot of different organizations across sectors?—?and at various levels of maturity?—?about their product and marketing analytics strategy. Although each organization and team may have different product questions to answer or key KPIs to track , there’s one recurring question that they all seem to have: How does product analytics integrate with my current tech stack?

Data Visualization 108

Data Visualization Analytic Tools Consulting User Testing 108

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Data Visualization

dscout People Nerds

AUGUST 6, 2020

Adding methods to your study also adds richness to your findings, expediency to your workflow, and opportunities to collaborate.

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104

ProductCraft

AUGUST 6, 2020

Like any other field, product marketing has its set of tried and tested methods–market research, customer personas, buyer journeys, competitive analysis, ideal customer profile, positioning, messaging, and so on. All these come with well-known frameworks that deliver great results if used effectively. However, the often long and tedious journey from market research to product launch.

Product Marketing 59

Product Marketing Product Research Marketing User Testing 59

TSIA

AUGUST 6, 2020

At TSIA, we are dedicated to helping technology organizations both large and small grow and advance in the industry. We’d like to take the opportunity to welcome our newest members, as well as acknowledge companies already a part of the TSIA community who have recently expanded their membership to include additional research practices TSIA has to offer.

Research Software 52

Research Software Technology 52

Gainsight

AUGUST 6, 2020

via GIPHY. Procrastination. We can all empathize with the concept. Sometimes it means putting off the project fixing a broken light at home for another week. Or sometimes, it is staring at a challenging email and promising yourself that you’ll get to the response later. For legacy enterprise software companies, this game of “kick the can down the road” often plays out in terms of their strategy around “transformation.” 100% of software companies started before the c

Analytic Tools 52

Analytic Tools Feedback Software Technical Review Technology 52

dscout People Nerds

AUGUST 6, 2020

Add A/B testing to your “save time, solve the problem” arsenal. Here’s what you need to know to conduct your first test.

User Testing 52

User Testing Product Research Testing Customer Experience 52

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

User Testing

Intercom, Inc.

AUGUST 6, 2020

At this point, it’s clear that Marc Andreessen was entirely accurate with his now famous quote. But that sort of transformation doesn’t just happen on its own – it is the culmination of the tireless work and effort of millions of engineers and developers, building new things and overwriting old tools. If there is one place where these countless makers gather as a modern community, it is Stack Overflow.

Feedback Software 143

Feedback Software Reporting Tools Product Research Customer Feedback 143

Product Management University

AUGUST 6, 2020

Is there a way to quantify the extent to which our organization is truly market focused? Here’s a simple calculation that tells you how well your organization is executing on product, marketing and sales initiatives that will drive growth over the next 12-24 months. How To Quantify Your Market Focus in 5 Steps. List Your Target Markets. List the market segments that will account for 80% of your revenue over the next 24 months across the entire product portfolio.

Marketing 147

Marketing Healthcare Customer Satisfaction B2B 147

Userpilot

AUGUST 6, 2020

Get it wrong and nothing you can do later on will fix your problems. But get it right and you and your users are set for a long (and hopefully mutually beneficial ) relationship. No, we are not talking about a first date. But almost. Day One Retention is a bit like that. If you lose a customer on day one, the Lifetime Value of that customer will be about as low as it can be.

Data Visualization 52

Data Visualization Research Software Customer Experience Reporting Tools 52

Product Management University

AUGUST 6, 2020

Is there a way to quantify the extent to which our organization is truly market focused? Here’s a simple calculation that tells you how well your organization is executing on product, marketing and sales initiatives that will drive growth over the next 12-24 months. How To Quantify Your Market Focus in 5 Steps. List Your Target Markets. List the market segments that will account for 80% of your revenue over the next 24 months across the entire product portfolio.

Marketing 130

Marketing Healthcare Customer Satisfaction B2B 130

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Product Research