Mind the Product

APRIL 27, 2017

There’s a lot of variation in how companies document product requirements. Some are moving away from detailed, written product requirements documents (PRDs), while others are using shorter write-ups, user stories, or jobs-to-be-done formats. Some product teams are moving away from written PRDs to visual artifacts like mockups and prototypes. It’s a change in approach that’s driven by demands for more agility and greater velocity from the time a problem is identified to the ti

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Framework User Testing Research Software Feedback Software 114

Rahul Abhyankar

APRIL 27, 2017

First things first – no, this is not a clickbait headline. But if you are surprised why this question is even being asked in the first place, let me address that. We have had product management in the industry for a long time now. Proctor & Gamble pioneered the concepts of brand management and market research … Continue reading What IS Product Management, really?

Product Management 48

Product Management Product Manager Product Research Management 48

TSIA

APRIL 27, 2017

Convergence , what does it mean? In the literal sense, convergence is when two, or more, things come together and unite in a common interest or focus. Why are service lines and other internal organizations considering convergence, and why now? The short answer is: recurring revenue models (think subscriptions). Recurring revenue models require companies to think differently than they have in the past, with particular focus on driving product adoption, subscription renewal rates, and expansion of

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Education 40

dscout People Nerds

APRIL 27, 2017

A People Nerds interview with Kat Lee of Square.

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