Thu.Nov 30, 2023

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Top product management reads in November

Mind the Product

From questions about how technical a product manager should be, or how to manage your career or how to master cross-disciplinary collaboration, here’s a look through our most-read posts in November. Read more » The post Top product management reads in November appeared first on Mind the Product.

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Understand How A Business Works and Makes Money

The Product Coalition

The best product managers are business managers. I hosted an event recently where a panel of experienced product management professionals discussed the state of product management. One of the topics that surfaced as part of the discussion is that the best product managers are business managers. Product managers can only be great by understanding how a business works and makes money.

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How to keep your head about generative AI (when everyone is losing theirs) by Claire Woodcock

Mind the Product

In her keynote at #mtpcon London 2023, Claire Woodcock, Director of Product, ML, at Mozilla explains how to keep your head about generative AI, when everyone else loses theirs. Read more » The post How to keep your head about generative AI (when everyone is losing theirs) by Claire Woodcock appeared first on Mind the Product.

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How to Improve Conversion Rate Optimization Using Web Analytics

Amplitude

Learn how conversion rate optimization (CRO) using web analytics and A/B testing helps create better user experiences to drive more desired actions.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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4 Types of Mixpanel Reports to Explore [+ Better Alternative]

Userpilot

Mixpanel reports help you keep track of key metrics in your product analytics portfolio. That said, there are four different types of reports that you can generate with Mixpanel in just a few clicks. This guide will cover the different types of Mixpanel data! TL;DR Mixpanel lets you gather, analyze, and visualize data through different types of analytics reports.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

How do product managers identify market gaps? This is the main focus of the article, so if you’re after the answer, we’ve got you covered! Let’s get into it! TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience.

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How Centralization Decisions Create Friction, Increase Cycle Time, and Cost Money, Part 1

Johanna Rothman

Some company is buying your company (or vice versa). Why? They claim it's “Economies of scale,” and the combined organization will save money by centralizing “overhead” and flattening management. You know who that “overhead” is: the people who support the business, such as finance and HR. And, the managers. Worse, the new management asks managers to “reapply” for their old jobs, the jobs they have right now.

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Step-by-Step Process for Performing a CRO Audit: 8 Steps

Userpilot

Looking to perform a CRO audit for your website and app? A detailed audit reveals the state of your platforms, showing your weak points and conversion drivers. Based on the insights you generate, you can create better experiences for website visitors and users, driving more engagement, conversion, and retention. This article provides a step-by-step guide.

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Why Should IT Outsourcing Only Be Used in Limited Cases?

TurnKey Labs

Did you know that 66% of businesses in the US outsource at least one department1? IT outsourcing is a common practice that involves using service providers to deliver IT-reliant business processes, application services, and infrastructure solutions. Outsourcing can offer some benefits, like decreased labor costs, but is also come with many challenges and risks.

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Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing

GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.

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UX Research Process: A Step-By-Step Framework

Userpilot

What is the UX research process? Why is it important? What are its stages? These are only some of the questions that the article tackles. It also outlines a 9-step guide on how to conduct UX research for product managers and UX designers. Let’s dive in! TL;DR The UX research process is a sequence of steps to collect and analyze data on user interactions with the product to better understand their needs and preferences.

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11 ChatGPT Prompts for Finding & Landing Your Dream Product Management Job

The Product Manager

The perfect resume doesn't exi—oh wait, you mean you can use ChatGPT to curate job postings, and then create a resume and cover letter perfectly tailored to your dream job? Try these prompts and see for yourself. The post 11 ChatGPT Prompts for Finding & Landing Your Dream Product Management Job appeared first on The Product Manager.

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Introducing Customer-Centric APIs: Now Generally Available

ProductBoard

Since our founding, Productboard has helped product organizations prioritize customer insights to build products that matter for their customers, faster. With our native integrations with common customer feedback channels such as Slack and Zendesk, we’ve allowed you to consolidate customer insights into a single source of truth for prioritization.

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Business Lessons from the Founder of HubSpot

Business of Software Conference

Starting any business is hard. There’s no perfect playbook laying out all the right turns to take and potholes to avoid. Unfortunately, we’re all prone to make mistakes. But those mistakes are often what lead to the most important, eye-opening lessons on how to get things right in business. One of the best ways to sidestep later trouble is to learn from leaders who have already experienced it.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Is There a Perfect Way To Set Okrs? Insights From airfocus’ Own Journey

airfocus

Explore airfocus' journey with Objectives and Key Results (OKRs) — a tale of adaptation, innovation, and practical insights in product management.

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Product Discovery How-To: Actionable Tips and Strategies

ProductBoard

Every product on the market started somewhere as the seed of an idea. Product discovery is the process of exploring, researching, and defining those ideas or concepts, in order to truly understand their viability, feasibility, and potential value. The product discovery process involves researching, exploring, and defining a product concept before it gets to development.

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Demystifying Gamification: Five Guiding Principles that Activate Engagement

Emerge Insights

How Play and Purpose can Help People (and Organizations) Solve Problems The post Demystifying Gamification: Five Guiding Principles that Activate Engagement appeared first on EMERGE | UX Agency.

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New Research Shows the Power of Gen AI for CS

Gainsight

The field of Customer Success (CS) is evolving, as new technologies offer a path to scale CS teams while guiding users through today’s increasingly digital customer journey more efficiently and effectively. One of the most profound drivers of this CS evolution, like nearly every industry today, is Generative AI. In a world that prizes speed and efficiency, Gen AI promises to be the magical wand.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.