Assumption Testing: Everything You Need to Know to Get Started
OCTOBER 18, 2023
A regular cadence of assumption testing helps product teams quickly determine which ideas will work and which ones won’t. It’s one of the highest value activities we can do. And sadly, most product teams don’t do any assumption testing at all. And those that do, don’t do nearly enough. I want to change that. In this article, I’ll cover assumption testing from beginning to end, including: Why should product teams test their assumptions?