Thu.Dec 22, 2022

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How to find the right product management role for you

Mind the Product

In this guest post, Garima Dhingra, Group Product Manager at Google helps us understand different categories of product manager roles that exist in tech and how to evaluate which one to pursue. [.] Read more » The post How to find the right product management role for you appeared first on Mind the Product.

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Product vs. Policy

svpg

Most people today know that when we refer to “product” we mean that in a very holistic sense. It’s not just the code. It’s not just the user interface. It’s not just the app. It is meant to reflect the full customer experience. Online and offline. Customer facing and customer enabling. That said, I don’t. The post Product vs. Policy appeared first on Silicon Valley Product Group.

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Intercom recognized with 101 badges and awards in G2’s Winter Reports 2023

Intercom, Inc.

We are delighted to announce that Intercom has once again been recognized as among the best solutions in a number of Customer Service categories in the newly released G2 Winter Reports 2023. This season, we were rewarded a whopping 101 badges and awards, a recognition of Intercom’s position as a leader in the field of Customer Service. #Humblebrags.

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Saas Startups: An Upward Trend Booming in The Future

The Product Coalition

The reasons why Saas startups are recently making a huge wave to become the next trillion-dollar industry. Explore the upward trends to know more. Over the past years, investment in SaaS startups has been increasing steadily. Software-as-a-service (SaaS) models, which operate on a subscription basis and are centralized and situated on a remote cloud network, are increasingly popular with businesses for a variety of factors, including flexibility and affordability.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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The Best UX Research Content of 2022

UserInterviews

A recap of our most popular UX research articles, podcasts, webinars, and reports published in the past year.

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3 Reasons Why Your Product Manager Is the Quarterback in Your Company

Gocious Blog

You've outlined your vision for your company and defined your product goals. Now, all that stands between you and those goals is finding the right person to execute the strategy to make your vision a reality. The key player who will get that job done is your product manager. If we compare product management to American football, then your product manager is your quarterback.

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How Product Managers Use Product Ideation to Build Better Products

Userpilot

What’s product ideation? How to implement it in your SaaS? If you’re after the answers to the questions, you’re in the right place! In the article, we look at the stages of the product ideation process and popular ideation techniques a product manager can apply. We also explore different ways of collecting user feedback to inform the process. Are you ready to dive in?

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What’s new from Productboard in 2022

ProductBoard

In 2022, Productboard shipped over 25 substantial new capabilities (and even more enhancements!) — many inspired by your feedback. We started the year with a special focus on delighting customer-centric product makers, while also working to address the needs of product leaders. As the year progressed, a challenging economic climate prompted us to double down on helping product organizations cut.

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User Onboarding Metrics to Track Onboarding Success in SaaS

Userpilot

There’s a saying that in the modern world, ‘data is the new oil’ For any savvy product manager, onboarding metrics are some of the most valuable data you can get your hands on. In this article, we’re going to cover the key types of onboarding metrics to help you understand, build and refine an effective onboarding flow for your customers.

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Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing

GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.

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8 Key Characteristics to Look for When Recruiting Beta Testers

Centercode

Great beta testers have a combination of personal characteristics and skills that make them effective at testing and providing valuable feedback on a product.

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Effective Strategies to Predict Churn in SaaS

Userpilot

What would your retention game be like if you could predict churn before it happens? Your company will never remain the same for sure. You’ll identify and address pain points quickly, leading to increased user satisfaction. And that comes with many other benefits—free word of mouth, account expansions, increased revenue, etc. This article dives deep into churn prediction for SaaS, showing you the strategies that work and how to implement them.

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How Leveraging Brand Evangelists Can Supercharge Your Beta Test

Centercode

By including brand evangelists in your beta tests, you’re boosting the impact of your projects while strengthening the bonds with your community. But what is a brand evangelist? And how can you recruit them into your tests?

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4 Reasons to Include Installers in Your User Tests

Centercode

Customer Validation (CV) doesn’t always begin and end with customers. While they may not be your target market in the conventional sense, installers play a key role in the retention and satisfaction rates for smart home products as less tech-savvy audiences bring more sophisticated gadgets into their living spaces.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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The 3 Elements of Recruiting Testers

Centercode

Getting users into your beta test is often one of the first big challenges of preparing to run your beta test.

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Building Brand Evangelism Through User Testing

Centercode

In this episode of the Delta Huddle podcast, we discuss the importance of building brand evangelism within your user testing programs.