Jobs to be Done by Joe Leech
Mind the Product
FEBRUARY 28, 2020
In this MTP Engage Manchester talk, using a simple example, Joe Leech demonstrates how we can employ the “Jobs to be done” framework, deconstructing company outputs and examining the importance of user stories. Key Points: Evaluate the competitive space. Don’t just think function – emotional and social job stories are significant. You can’t rely on users to do your selling.
Let's personalize your content