Top Lessons in Product Management
MAY 25, 2023
Complex product management is a risky business. When things go well, you may hit a home run by identifying a product that solves a customer problem, delights the customer, and has a significant impact on the market. These products may be on a trajectory of high growth and high market share and are considered 'stars.' Conversely, when things go wrong, you may end up with a 'dog,' which is characterized by low growth and low market share.