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Every successful leader, marketer, or entrepreneur is, at heart, a great storyteller. Storytelling is not just an artits a science, grounded in psychology, neuroscience, and behavioral design. The post The 4 Secrets to Storytelling for Business appeared first on Nir and Far.
Why customer support is an overlooked differentiator Product features, pricing, and branding all play key roles in differentiating your organization from the laundry list of competitors, but theres one often-overlooked factor that can make or break customer loyalty: how well you support your customers. 1. Great customer support drives adoption When someone is learning a new product, a knowledgeable support team does more than just answer their questions.
#mtpcon London returned to the Barbican centre this year, and boy were we excited to be back. Dive into our key takeaways from product leaders like Ebi Atawodi, Matt LeMay, and Leah Tharin, alongside fresh perspectives from rising stars like Rebecca Mortimer, Nadine Matthews, and more! It’s all about vision First up on the main Read more » The post What we learned at #mtpcon London 2025 appeared first on Mind the Product.
Product marketing and product management often get lumped togetheror worse, confused for the same thing. If youve ever wondered, Arent they basically the same people? youre not alone. But while they share common ground, their roles, goals, and impact on a company are distinct. The rise of product marketing as its own discipline didnt happen […] The post Product Marketing vs.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Learn how strategic agility helps organizations adapt and succeed in uncertain times with key concepts and practical steps. The post Strategic Agility: Thriving in Uncertain Markets appeared first on Dragonboat.
Whats the difference between being a product manager at an agency vs. in-house? In this episode of Productside Stories, host Rina Alexin sits down with Anne Veit , Head of Product Strategy at Razorfish , to dive deep into how agency product management works, how to navigate rapid innovation, and why problem-solving skills matter more than industry expertise.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
Countless articles and books about design stress the importance of designing for real users. The concept of user-centric design is rooted in putting the user front and center and designing a product that will make the userhappy. What if I tell you that this all iswrong? You probably wont believe me because this contradicts a commonly accepted product design approach.
👋 Welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. For more: Lennybot | Podcast | Courses | Hiring | Swag Subscribe now Annual subscribers now get a free year of Perplexity Pro, Notion, Superhuman, Linear, and Granola.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
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Innovation in manufacturing never stops, but the start of a new year is the perfect time to take stock of emerging advancements, industry buzz, and the trends set to shape the future. In 2025, smart manufacturing trends will continue evolving, with groundbreaking technologies and operational shifts influencing how companies plan for the year ahead. Whether these trends inspire new strategies or reinforce existing ones, staying informed is key to maintaining a competitive edge in an ever-changing
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
The primary duty of a product designer is to craft experiences. To do that, I need to understand why users do what they do within our product, and this is where session replay comes in. Its not just about making a product look pretty, its about making it intuitive, delightful, and useful. And while Ive always had a great toolkit for that: A/B testing, analytics dashboards, etc. session replay has become one of my go-to tools for user research.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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