September, 2013

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How To Build Your Audience Well Before Launching Your Product

Sachin Rekhi

Most entrepreneurs assume that the marketing and audience building phase of their startup begins post product launch. Yet I’ve seen some startups successfully build their audience well before they reach this point. They’ve been able to do this by investing heavily in building out a blog with independent value separate from their product yet designed to attract the target audience that their product will eventually serve. 37signals , SEOmoz , and Mint.com are three such success stories. 37signals

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UX for Product Managers

Daniel Elizalde IoT Blog

UX is short for User Experience Design, and it can be defined as the branch of design that creates easy-to-use and delightful products that focus on the user’s needs. UX is very important to all Product Managers because it is a key component of the 4 pillars of Product Leadership. You can think of UX as another tool in your […] The post UX for Product Managers first appeared on Daniel Elizalde.

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Can Innovation be Forced?

SidsAvenue

If you look at the Google Trends for Key Words, Innovation has been steadily topping the charts. Another search on the books, publications dealing with the topic of Innovation and you get 54,400,000 results. This shows that Innovation is probably one of the most used and probably the most mystic word for corporates and individuals. Everybody wants to be innovative, every company wants to be tagged as Innovative.

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Making the jump

Product Manager in Heels

Next May I'll officially be complete with my MBA from Babson College , which means it's time to start thinking about my next career move. As a product manager and senior product manager, I have been responsible for products ranging from software to SAAS products to e-commerce sites, always sitting under the technology branch of the company. One of the components of the MBA program is a strategy course which provides insight into what the CEO thinks about.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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The Inputs to a Great Product Roadmap

Sachin Rekhi

I’m often asked how I think about coming up with the product roadmap for an upcoming release. To help answer this, I thought I’d share how my team recently went about thinking through the roadmap for an upcoming product we’re working on. Analysis of existing usage metrics. When you’re innovating on top of an existing product, the best place to start is by conducting an in-depth analysis of the existing usage patterns of your product.

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The Boundless Opportunities in Business Productivity Apps

Sachin Rekhi

The modern day business has come a long way in leveraging technology to enable global-scale collaboration, real-time communication, data-driven decision making, and so much more. Business software has been one of the biggest benefactors of all of the recent innovation waves, including cloud computing, big data, and mobile. Yet despite this there remains an incredible amount of opportunity to disrupt business productivity through the continued challenges in our workday that hold us back from achi

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3 Reasons Better Products Don't Always Win

Sachin Rekhi

One lesson entrepreneurs often learn the hard way is that even if they build a product that is better than the established players in the space, it doesn’t always result in them winning the market. I wanted to highlight the three most common reasons I see this occur and ways to mitigate these challenges. The Cost of Switching. It’s costly for users to switch from their existing solution to a new player’s product and I don’t mean just in terms of any dollars spent on actually switching.