Sat.May 27, 2023 - Fri.Jun 02, 2023

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Product Management Funnel: 7 Funnels PMs Should Track

Userpilot

What is a product management funnel? What are the different funnels that PMs should track? And why do they matter? If you’re after the answers to these questions, you’re in luck, because that’s exactly what we explore in our article. We also look at how you can harness the power of analytics tools to optimize your funnels. Ready to dive in?

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Saying “No” with Confidence: Essential Skills for Product Managers

The Product Coalition

Empowering Product Managers to Navigate Conflict and Drive Success Continue reading on Product Coalition »

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From LaLa Land to The Matrix: Can AI replace product management?

Mind the Product

In this post Jing Hu looks at the astounding pace of the evolution of AI and how the marriage of human expertise with AI capabilities could potentially revolutionize the way we manage products Read more » The post From LaLa Land to The Matrix: Can AI replace product management? appeared first on Mind the Product.

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Peacetime CPO VS. Wartime CPO

Dragonboat

Ben Horowitz penned an article of Peacetime CEO vs Wartime CEO, in which he called out different approaches needed in leading companies during different times. As we know, when product wins, business has a chance to win; and when product fails, business will fail soon after. It’s not too far of a stretch to apply […] The post Peacetime CPO VS.

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The Best Product Strategy Is a Customer-Facing Portfolio Strategy

Speaker: John Mansour - President, Product Management University

You know that sinking feeling. You’ve come up with a winning product strategy, everyone’s on board and energized, and you’re halfway down the path to execution only to have it submarined by something someone convinced your leadership was more strategic! It’s a scenario that’s all too familiar and it exemplifies one of the biggest struggles with individual product strategies.

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How to increase trust through UX design?

UX Studio

Fundamentally, trust is something that you either have or do not have. Building trust is a complex process that takes time and grows from a dynamic relationship between two parties. Trust is, therefore, relational and involves communication. As a brand or company, design plays a fundamental role in building trust. It is through design that we communicate with our users, either in proper words or with visual clues.

UX 103

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Why product management needs more english majors

Mind the Product

What does an English degree offer that's so unique and valuable to the product manager role? Greg Bayer, Managing Director at Silver Ridge Advisors delves into the transferable skills that can be used in the product craft. Read more » The post Why product management needs more english majors appeared first on Mind the Product.

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How to Capture and Manage Customer Needs in Product Development

Gocious Blog

Customer feedback is an important element that should be considered in the product development process. Why? Firstly, it affirms your commitment to your product users, and secondly, it lets them know you are listening.

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438: Product ideas in the real-world metaverse – with David Rose

Product Innovation Educators

What product managers need to know about augmented reality Today we are talking about augmented reality and what product managers and leaders need to know about this rapidly changing field that is becoming part of many digital transformation programs. Our guest has created several products using augmented reality, including a phone-based vision test at Warby Parker, the Neiman Marcus digital mirror that makes trying on and selecting clothes easier, the SalesForce conversational balance table, an

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5 Mistakes to Avoid When Selecting an EOP

AB Tasty

If you’re an e-commerce company, you know better than anyone how important it is to optimize your website and have the best possible user experience. You’ve heard about experience optimization platforms (EOPs) and how they can improve your website’s performance, enhance customer loyalty and increase order size.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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How to turn factories into gardens – Assaph Mehr on The Product Experience

Mind the Product

In this week's podcast, we had a conversation with Assaph Mehr, a product leader and coach, who shared insights into the analogy of transitioning from a feature factory to a garden. Join us to learn how to adopt a gardener's mindset as a product manager, inviting people in, creating new attractions, and ensuring the consistent quality of your garden for your customers throughout the year.

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Can Adobe Make a Master Move to Capture Chatting with Documents?

The Product Coalition

Era of interactive, conversational documents is just around the corner, ready to transform the way we search, learn, and work. The corporate landscape is teeming with PDF documents. In the realm of clinical trials, for instance, the lion’s share of documentation is stored in this format. The same is true for product manuals, the latest scientific research papers, and a multitude of other knowledge resources.

Document 141
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How to Start a Nonfiction Book to Educate, Inspire, or Influence Your Ideal Reader to Act

Johanna Rothman

Many nonfiction writers start books with outlines. I'm not big on outlines because they shortcut the writer's thinking. ( Nonfiction writers think and learn as they write.) However, some writers go off on tangents without outlines. Or, some writers (raises hand) are prone to put everything she ever learned about this topic into one book. Either of those problems make it difficult to finish a book before the writer dies.

Books 100
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How to Measure Product Adoption: 12 Metrics to Track

Userpilot

Not sure how to measure product adoption or what metrics to track? Product adoption is key to creating loyal users for your SaaS and it’s important to track it regularly. In this article, we’ll explore how to measure product adoption and twelve key metrics that can provide valuable insights into product adoption. TL;DR Product adoption refers to the process by which customers integrate a new product into their daily lives or business operations.

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Identify Assumptions, Hypothesize Quickly: Generating Useful Feedback to Improve Your Product

Speaker: Scott Sehlhorst - President of Tyner Blain, Product Management and Strategy Consultant

What we build are features, intended to add value for our customers and advance our company's financial goals. To know what to measure, you have to unearth your assumptions of how each feature will make things better, and form testable hypotheses. See how to build an impact map, understand leading indicators, and write disprovable hypotheses - which are the inputs to your experimental design.

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A case study: Product Hunt launch strategy — how we made it to the top 5 products 3 days running

Mind the Product

Launching on Product Hunt can be a great way to generate interest in your product. Here Ksenia Khriptovich describes her experiences of launching the Nitro translation service on Product Hunt and offers some tips for those trying to do the same. If you’re looking for a platform to generate interest in your product, look no Read more » The post A case study: Product Hunt launch strategy — how we made it to the top 5 products 3 days running appeared first on Mind the Product.

Strategy 152
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Cloud Service Platforms: What Software Teams Need To Know

The Product Coalition

A thing to define: AWS vs AZURE vs Google Cloud AWS, Azure and Google cloud platforms are the top of mind cloud service platforms in recent years, yet many software development start-ups do not have the ability to distinguish them. First of all, let’s explore what these cloud service platforms really mean. About Amazon Web Services (AWS): Cloud service platform for startups Amazon’s AWS (Amazon Web Services) is a cloud computing platform that includes infrastructure-as-a-service (IaaS), platform

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Are you Solving Customer Problems or Just Building Features?

ProductPlan

When your product can do more than it could do before, that sounds like a good thing. Added functionality, new capabilities, a more robust feature set…these are the talking points product marketers salivate over and executives search for on product roadmaps. But are you solving for actual customer problems? In the never-ending race to ship out product updates to keep up with—or ideally, stay ahead of—the competition, it’s easy to get caught up in the flurry of activity and become a feature facto

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How to Create a Persona in 4 Steps: A Guide with Template & Examples

Userpilot

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. They help you decide what product or service to prioritize, streamline your advertising and marketing, and better connect leads with their goals and pain points. Put simply, user personas impact your entire business model.

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Value-Driven AI: Applying Lessons Learned from Predictive AI to Generative

Speaker: Data Robot

Enterprise AI maturity has evolved dramatically over the past 5 years. Most enterprises have now experienced their first successes with predictive AI, but the pace and scale of impact have too often been underwhelming. Now generative AI has emerged and captivated the minds and imaginations of leaders and innovators everywhere. Join our DataRobot experts to reflect on lessons learned from helping hundreds of enterprises grow their AI maturity over the past 5 years.

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Innovating in leadership with Janice Fraser

Mind the Product

Janice Fraser is an Author, speaker and innovation leader who has been in the digital landscape for over two decades. We caught up with her this week to talk about her journey into leadership and what he’ll be speaking about at #mtpcon San Francisco 2023 on June 14. Read more » The post Innovating in leadership with Janice Fraser appeared first on Mind the Product.

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Why Are Customer Acquisition Cost and Lifetime Value Important to Calculate?

The Product Coalition

Photo by Patrick Tomasso on Unsplash You’ve heard it before: Customer acquisition cost (or CAC) and customer lifetime value (or LTV) are some of the most important metrics to track in business. Even in product management, the amount it costs to convert a new customer will impact your product’s marketing, price points, and overall roll-out strategy.

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Kick Off Proactive Research with Question-Gathering Workshops (+ Guide)

dscout People Nerds

Instead of prioritizing one-off requests, bring multiple departments together with a workshop designed for long-term impact.

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15 Customer Experience Survey Best Practices For Collecting Valuable Feedback

Userpilot

When it comes to customer experience survey best practices you have to consider the timing, placement, wording, and the right audience segments, among other things. In this article, we’ll share 15 of our survey best practices to help you factor in the aforementioned and make the most of customer feedback. TL;DR A customer experience survey is a questionnaire designed to help a business capture customers’ thoughts and feelings about a product.

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The Product Symphony: Orchestrating Success with Storymapping

Speaker: Jamie Bernard - Senior Product Director at Launch by NTT Data

In today’s dynamic business landscape, successful product management hinges on a keen understanding of customer needs and market dynamics. Storymapping emerges as an invaluable pre-investment tool, enabling smarter decision-making, more accurate resource allocation, and enhanced scope control. It serves as a catalyst to better align your entire organization, setting the stage for impactful, customer-centric product management.

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Top product management reads in May

Mind the Product

AI, chatbots and ChatGPT have dominated our postings this month, as we assimilate the implications of machine learning technology on our daily lives and our work. Here’s a roundup of the most-read posts on the Mind the Product blog in May. Read more » The post Top product management reads in May appeared first on Mind the Product.

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Tackle Complex Problems: What Product Managers Need to Do

The Product Coalition

And the six reasons blocking us from achieving high impact Continue reading on Product Coalition »

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Product Discovery and Execution

The Product Guy

In product management, you have to do two very important things — Discovery and Execution. Watch and learn more from product management expert, Benny Reich.

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13 Key Product Adoption Metrics You Should Start Tracking And Why

Userpilot

Product adoption metrics tell you how well your platform is performing. By regularly tracking them, you can improve your in-app experience and drive higher feature adoption —which translates to more retention and customer loyalty. In this article, we dived into 13 important adoption metrics to measure. You’ll see why they matter to your bottom line and the steps to start calculating them immediately.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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Product management and fatherhood

Mind the Product

Does being a parent make you a better product manager and vice versa? Titus Chereches thinks so, and here he explains why My wife Adnana and I are blessed with two lovely children: Ravi, who is three, and Lucas, who is six months old. Our days and nights are full and we try to cherish Read more » The post Product management and fatherhood appeared first on Mind the Product.

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Sun Tzu’s “The Art of War” Principles: How Product Managers Can Apply Them

The Product Coalition

The principles outlined in Sun Tzu’s timeless classic, “The Art of War,” hold important lessons for professionals seeking to succeed in their careers. I read this book many years ago and found its teaching valuable. In this article, I will share my younger self’s principles learned from this book, doing so from my seasoned product leader perspective. 1.

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How to Bridge Communications Between Hardware and Software Teams

Gocious Blog

From cell phones to cars and smart fridges to pet feeders, software is increasingly finding its way into hardware products. As a result of this growing trend, manufacturers need to integrate software features into their products to provide more user-friendly, customizable options to satisfy the needs of their customers.