Product Launch in an Agile World - Webinar
Pragmatic Marketing
JULY 1, 2009
How would you like to ship something every week? Agile software development methods can produce dramatic productivity improvements but can also create havoc for Sales and Marketing teams. Frequent product releases can often surpass the ability of organizations to absorb the changes in a manageable way. This can result in new product capabilities that should be emphasized being lost in the chaos of getting the product to market.
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