Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

UX Studio

JUNE 15, 2022

No doubt that the pandemic has taught teachers a lot about what digital education could be. Moving forward, this can be the basis for further revolutionizing the future of education. This article addresses the improvements in digital education by utilizing the tools of ux research and ux design. UX research in education.

Education 74

Education Research Software Feedback Software User Testing 74

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! B2C marketing.

B2B 104

B2B User Testing Research Software Analytic Tools 104

Gainsight

FEBRUARY 2, 2024

A marketing professional may get excited about creating an email campaign through an email software solution, for example, but she will be very excited when they improve their conversion rates after a simple change to the message. An online training center serves to train and educate a company’s most valuable assets—their customers.

Education 52

Education User Testing Customer Experience Research Software 52

Userpilot

SEPTEMBER 14, 2023

It’s important to define and execute a clear user segmentation strategy for a number of reasons: customer segmentation helps you personalize in-app experiences, improve retention , and drive product success. Finally, you can launch targeted experiments to figure out the impact of in-app messaging on different user segments.

Customer Experience 99

Customer Experience Analytic Tools User Testing Feedback Software 99

Userpilot

APRIL 22, 2024

But what strategies work? Using targeted in-app messages to guide users through key features effectively. Providing educational content to keep users engaged and informed. Sending in-app surveys to gather relevant feedback and iterate your strategy. Encouraging referrals and reviews to expand word-of-mouth.

Analytic Tools 83

Analytic Tools Feedback Software Research Software Customer Experience 83

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. The right customer retention strategy will: encourage repeat purchases, create loyal customers, and improve your retention rate.

Feedback Software 97

Feedback Software Analytic Tools Data Visualization Customer Feedback 97

Userpilot

NOVEMBER 19, 2023

This article answers your questions with proven cross-selling strategies and examples from top SaaS companies. Strategies and best practices to effectively cross-sell SaaS customers: Identify best cross-selling opportunities across the customer journey using path analysis. Why implement a cross-selling strategy?

Analytic Tools 87

Analytic Tools Feedback Software Data Visualization Reporting Tools 87

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How did their product marketing strategy put their audience first? Product marketing involves bringing a product to market and aligning its messaging with customer needs. Product marketing involves bringing a product to market and aligning its messaging with customer needs.

Feedback Software 97

Feedback Software Research Software Product Research User Testing 97

Intercom, Inc.

MARCH 16, 2021

The typical support “strategy” is to let common issues roll in for your support team to address. With the right strategy and proactive support tools – think Outbound Messages , Product Tours , Mobile Carousels , and Banners – you can alert customers to known issues, like delivery delays, bugs in your product, and website downtime.

Data Visualization 201

Data Visualization Onboarding KPIs User Friction Product Research 201

Amplitude

FEBRUARY 1, 2021

It’s about adapting your marketing, product and go-to-market strategy to give your product the best chance at wide market penetration and adoption. In this context, your product launch strategy isn’t just a plan for launch execution. Your Product Launch Process Starts With a Clear Goal and Crisp Positioning for your Product.

Product launches 111

Product launches Strategy User Testing Product Research 111

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Research Software 92

Research Software Strategy Customer Experience User Testing 92

Product Management University

FEBRUARY 12, 2024

As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Do this for your top 3-5 market segments and then develop lead generation campaigns with messaging that’s industry specific. The Most Basic Rule of Product Positioning 3. You already know that.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

The Product Coalition

JANUARY 25, 2024

We also thank Product Coalition founder Jay Stansell, who has provided a collaborative product management education environment. Users ask Siri questions and have conversations with it via a messaging environment. This adaptive approach ensures that the chatbot continually adapts its conversational strategies for optimal performance.

Artificial Inteligence 138

Artificial Inteligence Reporting Tools Feedback Software Research Software 138

Userpilot

JULY 27, 2023

Are you a results-driven product manager looking for the best product retention strategies for SaaS growth? In this article, we’re going to do a deep dive into a whopping 16 different strategies you can draw from to boost customer retention and increase loyalty. Then you are in the right place! Let’s get right into it!

Product Research 88

Product Research Onboarding KPIs Customer Experience Data Visualization 88

Userpilot

JUNE 20, 2023

Cultivating user trust is critical to the success of any long-term product strategy. It also explores 15 strategies that help UX designers build trust in potential users. Some effective strategies for building user trust include: Mapping the customer journey to understand the difficulties users face as they progress through your app.

User Testing 97

User Testing Customer Feedback Customer Experience UX 97

Userpilot

JULY 20, 2023

But you can turn all that around with the right strategies. Customers can downgrade or cancel subscriptions for a million reasons , but here are the main culprits: Bad product-customer fit: This mainly results from wrong positioning or sugar-coated marketing messages. Customer segmentation on Userpilot.

Customer Experience 93

Customer Experience Feedback Software Analytic Tools Data Visualization 93

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Strategies that drive engagement and i ncrease customer retention : announce new features in-app, use in-app gamification to drive engagement, and use exit surveys to reduce churn. What does a software marketing strategy for SaaS looks like?

Feedback Software 97

Feedback Software Analytic Tools Research Software Software Review 97

Userpilot

APRIL 18, 2023

But how do you create a customer success strategy that works? In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth. A customer success strategy is beneficial to increase customer retention, boost customer lifetime value, expand WOM , and enhance your product experience.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Intercom, Inc.

JULY 1, 2020

The typical support “strategy” is to let common issues roll in for support reps to address. With the right approach and proactive support tools – think Outbound Messages , Product Tours , and Mobile Carousels – you can provide every customer with the fast, personal help they need at the exact moment they need it.

User Friction 239

User Friction Outbound Customer Experience Onboarding KPIs 239

Userpilot

SEPTEMBER 2, 2021

Whether you're trying to drive product expansion in your current market or want your business to conquer uncharted territory, a solid growth strategy is exactly what you need. Today we're going to go over the top strategies that both small companies and large corporations can leverage to drive business growth through the roof.

Feedback Software 91

Feedback Software Research Software User Testing Onboarding KPIs 91

Userpilot

NOVEMBER 16, 2022

Looking to build a customer onboarding strategy from scratch or plan on reworking an existing framework? This short guide will show you user onboarding strategies that cut to the chase, reduce time to value and lead to retention. A good customer onboarding strategy gets users to the Aha! You’re in the right place.

Feedback Software 97

Feedback Software Analytic Tools Customer Experience Customer Feedback 97

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. Sounds simple, right? Not necessarily. What is SaaS marketing? What are SaaS best practices?

Feedback Software 117

Feedback Software User Testing Product Research Customer Experience 117

Userpilot

NOVEMBER 19, 2022

So let’s look at the most important KPIs that will help you create strategies to provide superior customer service and boost retention. Here are 4 actionable strategies to improve your customer service KPIs: Use interactive walkthroughs to give step-by-step guidance to customers and reduce dependency on the support team.

Onboarding KPIs 97

Onboarding KPIs Data Visualization Reporting Tools Customer Experience 97

Userpilot

FEBRUARY 22, 2024

This article will walk you through 15 practical strategies to improve customer retention , boost loyalty, and ensure customer satisfaction. Userpilot can help you create advanced segments, monitor product usage , and collect user feedback to improve your strategy. Book a demo to get started! What is customer retention?

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Product Management University

NOVEMBER 14, 2022

For example, your accounts payable solution gives organizations a more accurate/predictable cash flow (strategic value) by eliminating invoice errors that lead to overpayments, underpayments, and penalties (tactical problems) that can distort its cash position (consequences). Relevance is the lynchpin to strong messaging.

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

The Product Coalition

MARCH 3, 2024

Think of it this way: instead of blindly sending generic messages to your entire customer base, you can deliver targeted campaigns that resonate deeply with their predicted needs and desires. Deliver impactful messaging : Anticipate purchase intent, predict churn risk, and tailor your message accordingly, boosting conversions and loyalty.

Data Visualization 120

Data Visualization Analytic Tools Marketing Customer Experience 120

Product Talk

JANUARY 24, 2024

As always, Tools of the Trade is intended to be educational and does not constitute an official Product Talk endorsement of any of the tools that are mentioned. For example, Ben will post about the problem space, as he did in the screenshot below, asking people to share their challenges with planning or connecting strategy to execution.

Research Software 209

Research Software Feedback Software User Testing Customer Experience 209

Userpilot

OCTOBER 1, 2022

Strategies to increase your subscription renewal rate and drive product growth. Some common dark pattern strategies include hiding the cancellation button, making customers call to cancel, not notifying people when their free trial converts to paid, and auto-renewing monthly subscriptions without consent.

Feedback Software 96

Feedback Software User Testing Product Research Customer Feedback 96

Alchemer Mobile

DECEMBER 8, 2022

However, we don’t necessarily recommend this strategy because ultimately, you want to use the Love Dialog at strategic points to gain insight into the customer experience rather than just superficially boost your metrics. When someone gives feedback (whether negative or positive), it’s critical to follow up. Media/Entertainment.

Customer Feedback 246

Customer Feedback User Testing Data Visualization Customer Experience 246

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result. Decide on customer engagement strategies to implement at each touchpoint.

Feedback Software 90

Feedback Software User Testing Customer Experience User Friction 90

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? In order to do this successfully, you need to have a solid customer engagement strategy in place. Engage customers with in-product messaging. What are customer engagement strategies?

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

Gainsight

JULY 11, 2023

By Steve Cornwell, July 11, 2023 This morning, we announced that Gainsight acquired Northpass in the most exciting moment in my 20 years of company building and the most defining moment in the history of Digital Customer Education. No platform existed for B2B companies looking to make educational content available to customers.

Education 40

Education Vision Customer Experience Differentiation 40

Userpilot

MAY 8, 2023

Getting the positioning, messaging , and product-market fit right will be one of the earliest determiners of whether or not a SaaS solution will find success within its target market. Let’s take a look at common challenges a SaaS business might face, along with the marketing and sales strategies that can help you overcome them.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Onboarding KPIs 98

Userpilot

MARCH 7, 2024

Webinars not only educate existing users and keep them engaged but also attract potential customers seeking a solution to their problems. User engagement could also refer to the strategies that businesses use to drive user interactions with the product, such as in-app messages or emails. That's one way to explain the term.

Analytic Tools 102

Analytic Tools Data Visualization Onboarding KPIs Feedback Software 102

Gainsight

JULY 14, 2020

In EdTech, where communication is critical, how do you make sure the right message reaches the right students, teachers, administrators, and other educational players? Drive ongoing product education that evolves with current events. An in-app engagement strategy requires two things: structure and technology.

Feedback Software 52

Feedback Software Strategy Customer Feedback Customer Experience 52

Userpilot

JULY 31, 2023

Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. But what exactly does this entail?

Product Marketing 95

Product Marketing Onboarding KPIs User Testing Marketing 95