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Mixpanel Marketing Analytics

Mixpanel

Mixpanel launched over a decade ago as an analytics tool for product teams. But here’s a little secret: More than half of our users today are actually on marketing teams. That makes it important to use the same analytics tool. Traditional marketing analytics tools were built for just the web, but marketing channels have evolved.

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Digital Analytics 101: What Is It and How to Collect Digital Data?

Userpilot

What’s digital analytics? How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy. Are you in?

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The Best Funnel Optimization Tool for SaaS [Top 10 Compared]

Userpilot

In this article, we look at 10 product analytics tools that you should consider when making your choice. Strategies for optimizing a conversion funnel include user onboarding to reduce the time to value, personalized in-app marketing campaigns, identifying and removing friction points , and acting on customer feedback.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

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User Adoption in SaaS: Definition, Strategies, Tools, and More

Userpilot

There are four metrics to measure user adoption: user activation rate , feature adoption rate , product stickiness , and net promoter score (NPS). Here are four steps for building a user adoption strategy: Do customer research and create user personas. Measure your results with product analytics and keep improving.

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User Adoption in SaaS: Definition, Strategies, Tools, and More

Userpilot

There are four metrics to measure user adoption: user activation rate , feature adoption rate , product stickiness , and net promoter score (NPS). Here are four steps for building a user adoption strategy: Do customer research and create user personas. Measure your results with product analytics and keep improving.

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Fintech Customer Experience: How to Measure and Improve It [+ Tools]

Userpilot

You can measure customer experience within the fintech industry using periodic surveys, post-interaction surveys, and funnel analysis. Creating a personalized experience, using in-app guidance /communication, and building an in-app resource center are all effective strategies for improving the fintech customer experience.